Market segmentation Essay

Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic, geographic, psychological and behavioural factors. By dividing the market, the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective. Market segmentation also helps to make the three areas of marketing which are, mass marketing, product differentiated marketing and target marketing. Market segmentation helps all these marketing types to customize their markets. Marketing segmentation cannot be complete without considering the following variables that assist it in segmenting its consumer market. Demographic segmentation The demographic segmentation divides customers into segments based on demographic values such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, social class and nationality. It is often used for reason that the variables are easy to identify and measure. Age and life cycle segmentation The consumer’s needs and wants change with age. Therefore some companies uses age and life cycle segmentation, where age and the life cycle determine the marketing approach. Gender segmentation Gender segmentation is used to differentiate the needs and wants between men and women due to the fact that men and women have different attitudes towards a product. The gender segmentation are applied clothing, hairstyling, and cosmetics. Income segmentation Income segmentation divides the market into different income groups. It is used in automobiles, clothing, cosmetics, financial services and travel. Generation segmentation Each generation is influenced by times in which they grow, marketers market to a generation by using icons and images that is relatable according to the  generation Social class segmentation This type divides the customers according to their preference in cars, clothing, home furnishing, leisure. Although taste changes but many company design products for specific social classes. Geographic segmentation It divides customers into segments based on geographical areas such as nation, states, regions, countries. Psychographic segmentation This is derived from two principal types of customers: personality profiles and lifestyle profiles. Behavioural segmentation It is based on customer’s attitude toward, use of, or response to a product and they are divided further into various variables like occasion, benefits, user status, usage rate, buyer-readiness stage, loyalty status and attitude. 2) ADVANTAGES OF ADOPTING MARKET SEGMENTATION The use of market segmentation and why it will perform better than a business that does not adopt it are listed as follows: It will help a firm to be able to separate its customers and be able to reach profitable customers in supplying value and better customer’s relationship which in return will bring profitable value back to the firm. It will be able to help a firm to be knowledgeable on the type of product and market needed to produce for its customers. It will enhance the market structure of a firm in helping it locate new market and new profitable product for its firm. Smart enterprises use segmentation to continually monitor, quantify, and qualify the changing customers, in part to stay ahead of the competition. Segmentation data provides organizations with information to develop timely goods and services that profitably serve customers.

Are Celebrities Being Good Role Models or Are They Setting a Bad Example for the Teenagers?

Younger generations are getting brainwashed by these so called celebrity role models that think they are setting a good example for these young teenagers, where-as it is actually getting backfired. These celebrities have started to ruin our society with people are acting like copycats, because they think if celebrities can, well so can I. But these celebrities haven’t always been bad, they have had a stage in their career where they were good role models, but then their career starts to go downhill, with drugs, alcohol and even anorexia. Lindsay Lohan was worthy of our admiration when she was younger playing in movies called the parent trap, and Freaky Friday, who didn’t look up to the young Lindsay? On 8th of October 2005, it was said that Lohan had tried pot once but did not like the side effects, â€Å"I’ve seen how it messes families up. If I hadn’t experienced that, I may have gone down a different route. † However this did not stop the young girl from using drugs. All Lohan is famous for now is, her unhealthy habits, family problems and drugs. Who wants their child to look up to that? A well known couple that had an affair are Brad Pitt and Angelina Jolie, this happened while they were shooting Mr. and Mrs. Smith. Celebrities like this couple set bad examples in relationships. Children are going to grow up watching their favourite celebrity cheat on their partner, marry them and then wait until someone younger comes around. Is that what we want our children to watch and hear about? Or do we want them to grow up and end up in a healthy relationship? Miley Cyrus is a good girl gone bad. This young celeb started off on the Disney channel staring in the well known show Hannah Montana. She was a huge success, with many fans giving her their support, and then she did something outrageous that put a halt to her career, putting half naked pictures of herself online. What next? Is she going to be the next Lindsay Lohan? Or is she going to turn her life around? With not many good celebrity role models out there making the right decisions, it is very hard to find a good role model among them. Although there are some good celebrities, including Anne Hathaway and Taylor Swift which make good impressions on young teens. These two stars are massive role models and so many people look up to them. More people look up too Taylor Swift though because she is young herself and she can relate easier with her young fans. What are we supposed to do now? Hide the television from our children so they can’t see what their favourite idols are doing? It’s up to the celebrities to stop what they’re doing and think about what they are doing to the younger generations and how it’s going to affect them and others around them with their actions, and it’s up to the parents to do what’s right for their children.

Katz v. United States, 389 U.S. 347 (1967) Essay

Katz v. United States, 389 U.S. 347 (1967) - Essay Example 39).  The court is obligated to identify any possible reason for a warranted search or seizure. The Fourth Amendment provision only applies where the government conducts the searches and seizures. Thereby the clause excludes private investigations by austerely private persons such as unsavory spouses, privately hired investigators, or intrusive neighbors. In a few exceptions, the concerns of the Fourth Amendment arise when actions taken by a private person are in conjunction with law implementation. However, the constitution protects whatever an individual seeks to perpetuate as private that is in an area accessible to the public. In accordance with the Supreme Court, individuals have a reasonable expectation of privacy in their bodies, personal effects, and clothing. Homeowners own a privacy interest that extends inside their houses and extends to their immediate outside surrounding ( McCord et al., p.192). The expectation of privacy does not appertain to private property held to the public and thus is not protected by the Fourth Amendment. Nonetheless, items seen through or information gathered by augmented surveillance could be subject to the provisions of the Fourth Amendment. It is unlawful to intercept a telephone call. In addition, when one intends to make a call they expect privacy regardless of the medium used (Schulhofer, p. 125). Hence, the Fourth Amendment rightfully protects the petitioner against invasion of privacy. The judge disregarded the term â€Å"constitutionally protected area† in the context of the Fourth Amendment and explained that constitutionally it is not a right to privacy. The government had enough evidence to establish that the petitioner was using the specific telephone to transmit gambling information to persons in other states thereby committing a federal offence but acquired the information illegally. The case involves private actions for the purpose of the Fourth Amendment. The courts seek to determine the extent to

Executive leadership Essay Example | Topics and Well Written Essays - 2500 words

Executive leadership - Essay Example Others define leadership as a process by which a person exerts an influence over others for the accomplishment of an objective or objectives thus necessitates directing the organization is such a way that is cohesive and coherent. This requires that leaders apply their knowledge, attributes including belief, values, their ethics, character and skills (Clark, 2008). "Common to all definitions of leadership is the notion that leaders are individuals who, by their actions, facilitate the movement of a group of people toward a common or shared goal. This definition implies that leadership is an influence process" (CliffNotes). The various definitions of leadership seem to have little else in common. They are technically different in many respects, which include who exerts the influence, the purpose of the influence, the way in which influence is exerted and even the outcome of the attempt to influence. These differences are not simple scholarly nit-picking; rather they reflect deep disagreement about leadership and the leadership process (Yukl, 2009). Indeed, the pursuit of knowing which leadership type is the most effective and which characters a leader must possess is a subject of many studies, college courses and class discussions. "Leadership is a subject that has long excited interest among people. The term connotes images of powerful, dynamic individuals who command victorious armies, direct corporate empires from atop gleaming skyscrapers, or shape the course of nations. The exploits of brave and clever leaders are the essence of many legends and myths" (Yukl, 2009). Gary Yukl gave the following list of leadership definitions from different authors: Definitions of Leadership -Leadership is "the behavior of an individual . . . directing the activities of a group toward a shared goal." (Hemphill & Coons, 1957, pg. 7) -Leadership is "the influential increment over and above mechanical compliance with the routine directives of the organization." (Katz & Kahn, 1978, pg. 528) -"Leadership is exercised when persons . . . mobilize . . . institutional, political, psychological, and other resources so as to arouse, engage, and satisfy the motives of followers." (Burns, 1978, pg. 18) -"Leadership is realized in the process whereby one or more individuals succeed in attempting to frame and define the reality of others." (Smircich & Morgan, 1982, pg. 258) -Leadership is "the process of influencing the activities of an organized group toward goal achievement." (Rauch & Behling, 1984, pg. 46) -"Leadership is about articulating visions, embodying values, and creating the environment within which things can be accomplished." (Richards & Engle, 1986, pg. 206) -"Leadership is a process of giving purpose (meaningful direction) to collective effort, and causing willing effort to be expended to achieve purpose." (Jacobs & Jaques, 1990, pg. 281) -Leadership "is the ability to step outside the culture . . . to start evolutionary change processes that are more adaptive." (Schein, 1992, pg. 2) -"Leadership is the process of making sense of what people are doing together so that people will understand and be committed." (Drath & Palus, 1994, p. 4) -Leadership is "the ability of an individual to influence, motivate, and enable others to contribute toward the effectiveness and success of the organizat

Macro Essay Example | Topics and Well Written Essays - 500 words - 2

Macro - Essay Example Normally the PPF does not shift inward. Theoretically PPF can shift inward if there is a decline in the factor endowment or a decline in technology or both. But in reality it is possible in the abnormal situations such as disaster or war when the endowment declines. The above statement can be explained by using an example. We consider a country having two sector agriculture and industry. Here we consider that the maximum of the industries are small scale and cottage industries. If the country engages itself in free trade then it would certainly be an exporter of agricultural product. The producers of agricultural product would enjoy better price in the global market. On the other hand the foreign industries are more cost efficient so they can supply industrial products at a lower price. The consumers of the domestic economy would be benefitted and the income of the country would also rise. But the small scale and the cottage industries would face foreign competition. That would hamper the interest of the owners of such industries. Hence the economy would face welfare gain while the owners of industry would be worse off. Absolute Advantage: Let us consider that in country i the amount of labor required to produce 1 unit of j is given as Lij. For all i=A,B and j=X,Y. Now if we find LAX LBY we can say that country A enjoys absolute advantage in production of X and B in Y. If the countries are subject to perfect competition, full employment and perfect mobility of factors within the domestic boundary A should specialize completely in production of X and Bin Y. Free trade would be mutually beneficial. Comparative Advantage: Theory of comparative advantage emerged to answer the question â€Å"If one of the two countries enjoys absolute advantage over the other in both lies of production should there be any chance of mutually

PICOT research question created and abstracts to support Assignment

PICOT research question created and abstracts to support - Assignment Example RESULTS: Baseline and six-month quality of life measures did not correlate with recorded arrhythmias. However, perceptions of diminished general health correlated significantly with symptoms of exercise intolerance, lightheadedness/dizziness, palpitations and chest pain/pressure. By multivariable logistic regression, more severe perceived episodes, symptoms of exercise intolerance and lightheadedness/dizziness were independently associated with diminished quality of life. RELEVANCE TO CLINICAL PRACTICE: The findings of this study indicate that symptomatic  heart failure  patients suffer from poor quality of life and that interventions are needed to improve quality of life and decrease symptom severity. Nurses who care for  heart failure  patients play an essential role in symptom evaluation and management and could significantly improve overall quality of life in these patients by carefully evaluating symptomatology and testing interventions and educational programmes aimed at improving quality of life (Hickey, et al., 2102). METHODS: In a cross-sectional study of 318 patients with chronic systolic HF recruited in 48 German primary care practices, we evaluated the patient-reported European HF Self-care  Behaviour  scale (EHFScBs) assessments (range 12-60, where lower scores indicate better self-care). Potential determinants included socio-demographic (e.g. age, living status), clinical (e.g. NYHA class, LVEF, NT-proBNP levels, co-morbidities), behavioural (e.g. smoking and alcohol intake), psychosocial (SF-36 scales and KCCQ domains, e.g. quality of life and self-efficacy) and  depression  status (PHQ-D), plus previous health care utilisation. Mixed regression modelling was applied. RESULTS: Patients had a mean (SD) age of 69.0 (10.4) years and were 71% male. They had a good overall EHFScBs score of 24.7 (7.8) (n=274). In the final regression model (n=271), six determinants were retained (ÃŽ ²; descriptive p-value):

Individual Project Essay Example | Topics and Well Written Essays - 2750 words

Individual Project - Essay Example In international business, it is interesting the very many diverse cultures that one can find in such forums; it is thus impossible that cultures from one’s own country can be carried and applied to the interaction with these other countries with the expectation of success (Hill, 2008). Management cannot be undertaken exclusively without a proper understanding of culture because it is only in this way that people from diverse cultures can truly work together. Part 1 Explain each model and how it can be used to investigate national preferences. Models of cultural dimension have been developed by several organizational experts namely Hofstede and Trompenaars who through a series of research studies developed dimensional perspectives that would enable people understand how to work with other people from different cultures and ensure that business is completed. The first dimension sought to allow for the comprehension of the two cultures of individualism and collectivism (Johnson & Turner, 2009). They stated that people from individualistic cultures had an inclination to choosing their own affiliations within the workplace and often preferring to work alone. Alternatively, those people from the collectivist cultures were often found working in varied groups aligning themselves to one another based on age and religion among other interests (Edwards & Rees, 2006). The second dimension sought to measure the element of how people within the organization perceived power differences (Johnson & Turner, 2009). There are those people who come from cultures where there are small power differences and are thus more inclined to a consultative and democratic method of handling issues. These types of people have been known to relate to their peers and others with equality and respect and when placed in subordinate positions, demand the right to contribute to decision making. In contrast, those from cultures with a large power distance have got great fear and respect for t hose in authority (Edwards & Rees, 2006). People have different ways of preparing themselves for unknown events; as such, the weak verses strong uncertainty avoidance was another dimension that Hofstede determined. Some people come from cultures where there are explicit rules on avoidance that allow them to cope with aspects of the unknown (Keeley, 2001). These people have got specific routines and structures for accomplishing tasks and in the context of employment, have got a much higher ability of sticking with one employer for a longer time that their counterparts. They have also been known to identify danger from a distance and often accredited for the development of safety regulations and guidelines within an organization. Those people who come from communities that have got weak uncertainty avoidance have got a more flexible and care free lifestyle with an inclination for engaging in life threatening and informal activities. Within the context of employment, these people often have an inclination to change not only their employers but also their employment status from time to time (Edwards & Rees, 2006). They are also more accommodative of other people’s ideas and concepts often allowing more than one concept to run simultaneously with another one allowing for variety of fresh thoughts, ideas and change within the organization. Various values are embedded into these cultures with emphasis being placed in different areas that vary from one culture to another. Sensitivity to masculinity and femininity

Hands-on Learning Motivates Students in the Science Classroom Thesis

Hands-on Learning Motivates Students in the Science Classroom - Thesis Example References 27 6.0. Appendices 28 6.1. Appendix 1: Student Survey Questionnaire 28 6.2. Appendix 2: Teacher-To-Be Survey Questionnaire 29 6.3. Appendix 3: Results of Test-Retest Reliability Analysis 30 List of Tables Table 1. Gender and Age Profile of Grade 10 Student Respondents 7 Table 2. Gender and Age Profile of Teacher and Student-Teacher Respondents 8 Table 3. Detailed Data Analysis Plan 12 Table 4. Student Level of Interest on Lecture 19 Table 5. Level of Student Interest on Hands-On Activities 20 Table 6. Students’ Preferred Method in Science Teaching 21 List of Figures Figure 1: Why Students Take the Science Course 13 Figure 2: What the Students Like to Do in the Science Classroom 14 Figure 3: Frequency of Conducting Group Activities 16 Figure 4: Perceived Usefulness of Labs or Hands-On Activities 16 Figure 5: Student Understanding of Concepts through Hands-On Activities 17 Figure 6: Teaching Method That Helped Students Better 18 1.0 Introduction The term hands-on lear ning means â€Å"learning through doing† (Gardiner, 2005, para.2). Hands-on learning is used commonly in the science classroom to describe a form of learning where students investigate and develop understanding of a scientific concept by active involvement in an activity or an experiment (Gardiner, 2005). Askell-Williams and Lawson (as cited in Brophy, 2010) reported that middle school students frequently mention hands-on activities when asked about interesting elements of lessons, together with features which satisfy their need to for independence, competence and relatedness, experiments, outdoor learning, design projects, and innovative and creative assignments. Meanwhile, high school students enjoy classes for different reasons, and tend to rate highly those related to learning, creation,... Grounded on the findings of the study, all groups of respondents demonstrated their concurrence with the thesis statement that â€Å"hands-on learning motivates students in the science classroom†. The following conclusions were drawn for the specific objectives of the study. This report makes a conclusion that the uniqueness of each individual is one of the perplexities of humankind. Even twins have different set of fingerprints and different ways of learning styles and preferred teaching method. Even student teachers who are well-versed on the efficacy of various teaching methods prefer different teaching styles. The experienced science teachers recognized such individual differences and attributed different favorite teaching styles to such differences. The teachers declared that there is no one single style which can help develop the cognitive competence of students in science. In some concepts, however, one or a combination of two methods have proven to be more efficient that other styles. Teachers have to be aware of student preference and needs to adapt lessons and activities to these varying needs. The Science teachers enumerated several advantages and disadvantages of hands-on activities. Among the advantages identified were: hands-on activities e nable students to experience scientific phenomena through experiments with physical materials; these activities teach a student in planning investigations, utilization of scientific instruments, and in the collection, recording, and analysis of data.

PHL323 social and cutural theory Essay Example | Topics and Well Written Essays - 2000 words

PHL323 social and cutural theory - Essay Example One can infer from the writings of Benjamin, the idea of language from his point of view. Language was perceived as one of the forms of communication and the idea represented by that language was in no way identifiable with the language itself. To make it simpler, language was considered to be just a medium of communication. It was not a stand-alone system of knowledge as such, but rather a set of symbols that aid in representation of reality. A language was needed to possess inherent meaning. Language, then, became an entity, which existed only if it had a function, in his point of view. One arguable point here was the cases where there were possibilities that a language with grammar, syntax and vocabulary could exist without the function of a desire to communicate. Computer generated poetry and languages were the instances; the question arises whether they can be taken under Benjamin's definition of language without the function of communication or creativity. Computer languages ha d the requisite grammar, syntax and vocabulary and they were used as a set of instructions that were seemingly understood by the computer. Here, there is the case where a live, organic mind communicates with a non-organic entity. Further, the non-organic entity, besides being capable of understanding, was also able to generate the language understandable by an organic entity. Thus, the computer, which was just a box, was able to generate language to communicate. Computers can also communicate with each other, which had been made possible through the advancements in technology. This led to the case where two non-organic entities were able to communicate. In such cases, the meaning and the language were separable. There is also the instance where an organic entity is capable of generating a language without the purpose of communication. It is the uncommunicative language of a mentally ill person. Even though Benjamin clearly stated that language and what was described using a language were not identifiable, it also remained that he believed that language always should communicate something. If something was made, it should have a function and a meaning. If not, it really cannot exist. While considering the circumstance where one language did not make any sense to a person who does not know that language, the purpose of the language to communicate was lost. The language, even though possessed a grammar, syntax and vocabulary, did not mean anything to that person except being conceived as incoherent noise. Language in such cases negotiated with meaninglessness. Benjamin's idea of language extended to include inanimate objects such as lamps too. His idea of language of such objects was their linguistic being, but it was man who could name something other than him. In this context, man was the only entity that possessed the universal language. Thus, man's linguistic being was to name things. But, a language as such did not end with just naming. It was a tool that en abled creation and possession but it in itself was not so. Benjamin finally resorted to the theological ideas such as that of God being the true possessor and so on to arrive at the higher function of language. Many also conceived theology as a means of escape opted by Benjamin when he was not able to go beyond a certain limit about his conception of such mystical thoughts. In one of his works, "On Language as Such and the

The Toyota Prius Essay Example for Free

The Toyota Prius Essay The microenvironment consists of actors close to the company that affect its ability to serve its customers- the company, suppliers, marketing, intermediaries, customer markets, competitors, and publics. During the introduction and sale of the Toyota Prius, four major sectors of the microenvironment attributed to its success: The company, suppliers, marketing intermediaries, and publics. Toyota’s customer driven marketing strategy is largely responsible for its success in the hybrid car market. Forward thinking and focus on the societal and marketing concepts allowed for the company to deliver superior customer value to its customers. Management’s focus on the world’s dependence on gasoline and perceived customer value proved to be useful tools in understanding the more environmentally conscious and non-affluent mindsets of consumers. Sleek Asian- inspired design, a roomy interior, and expensive interior options and features usually only found in luxury vehicles, provided customers with the superior value of luxury at a desirable price. Toyota’s value delivery network is also crucial to daily operations. The timely delivery of cars to manufactures helped to avoid bottlenecks and supply shortages which are often seen with products gaining rapid market share. Delays, labor strikes, and loss of suppliers can seriously disrupt the supply chain, cost sales in the short run and damage customer satisfaction in the long run. Working closely with its suppliers, Toyota is able to strengthen relationships to insure it receives the lowest costs; thus, providing more customer value for its customers. Marketing intermediaries such as media publics, government publics, and the general public play a pivotal role in Toyota’s Prius sales. Due to the economic and environmental forces facing the world today, media publics depict the company as doing a good service for the world, gaining governmental support and enticing the general public to purchase the Prius with the sense that they are doing their part to reduce the world’s dependence on fossil fuels and preserving the environment. In 2007 Toyota sold 181,000 Priuses in the US alone, a 70 percent increase over 2006 sales with little promotional effort. This implies that media, government and the general public played a large role in creating customer awareness, and Toyota’s dedication to its customer driven marketing strategy and value supply chain provided its customers with the best value. Which technical and economic forces affect the marketing of the Toyota Prius? The economic environment consists of factors that affect the consumer’s purchasing power and spending patterns. Marketers must pay close attention to major trends and consumer patterns in domestic and global markets. One economic force facing the entire world is our dependence on gasoline and the price that it costs. For Toyota, the release of the Prius was designed to gain market share by doing exactly that: saving the consumer money on gasoline purchases. While the national average per car in 2001 was 25 miles per US gallon (9.4 l/100 km) in the United States, the Prius boasted as staggering 42 miles per gallon. With the current strain on North American consumers, high unemployment, companies downsizing due to technological advances, recessions, and price inflation, it is not hard to see why consumers would favor a car that saves you money at the pump. Not to mention, the price of gasoline was a record $4.12 in 2008 and during that time the financial meltdown had left many consumers out of work and looking for ways to make ends meet. Gasoline is a finite commodity, and it is prone to drastic swings dependent on the global macroeconomic picture and supply chain distributions. Toyota understands that customers don’t like to be held sway to these forces and it will continue to imply this strategy in its marking to insure future sales. Technical advances also played a very important role in Toyota’s success. The Prius’ combination of power sources, a rechargeable battery, and low gas consumption made it instantly appealing to consumers. Without the technological advances in hybrid systems and lithium batteries, the Prius would be much less effective and would not have gained market share so quickly. Advancements in LED screens, GPS, touch screen displays and other high tech gadgets made them more affordable, giving the Prius the interior of a luxury car at an appealing price. Though as technology advances and once luxury items become more common place and affordable, new advancements in technology might pose a threat to the company in the future. Toyota must reinvest in research and development in hybrid technology to maintain its current market share. A value network is defined as the network made up of the company, suppliers, distributors, and ultimately customers who â€Å"partner† with each other to improve the performance of the entire system. A value network for a company as big as Toyota plays a critical role in delivering customer satisfaction. The Toyota Prius value delivery network begins with the company Toyota itself. Strong management, design, and marketing must all coalesce to ensure that the Prius is designed and marketed properly. Internal research, development and innovation are crucial in maintaining market share and increasing share of the customer in such a competitive industry. Day to day operations must run smoothly at Toyota in order for it to focus on new product ideas and promotional efforts. However, many companies must look beyond their own value chain and focus on external factors facing the company. Once Toyota is ready to proceed with the construction of the Prius, it must work closely with supp liers. Relationship management is crucial in receiving external parts such as LCD screens, dashboard displays, sound systems, and other features of the luxurious interior of the Prius at lost cost. This is crucial in maintaining an attractive cost to consumers. Timely delivery of these parts is also of extreme importance as faulty products could cause costly recalls and delays of product deliveries could set Toyota’s production behind schedule, delaying distribution, and ultimately damaging the reputation of the company and hurting sales. The companies that Toyota chooses to affiliate itself with, is also of extreme importance. New technological advances in RD design could help give Toyota an advantage over its competition and faulty equipment could cause costly recalls. Toyota must continually strive to improve its product and actively manage its business portfolio to achieve its goals and increase its long term share of the marketplace. With a total of 2.8 million Priuses having been sold worldwide as of October 2012, Toyota knows that distribution is a huge part of its success. Customers flock to showrooms and car dealership to get their hands on Priuses. Toyota knows that its customers must be able to purchase their products easily and that waiting lists and other delays could hurt the relationship with its customers. With strong competition from other electric car manufactures such as the Chevy Volt and the Tesla Roadster, proper manufacturing, timely and cost effective deliveries of products to Toyota, and global distribution of its products is the key to generating customer satisfaction and ultimately increasing market share. What is the market orientation of the Prius? The Prius shares characteristics of three of the five major market orientations: the product concept, the marketing concept, and the societal concept. Toyota shows that it is deeply dedicated to improving product quality, performance, and innovation. In the competitive world of the electric car, innovation is extremely important. Toyota has displayed this with the improved gas conservation and better battery power of the newer models of the Prius. The company also knows the needs and wants of its customers more so than its competitors. This dedication to the marketing orientation is a big reason why the Prius is one of the best selling cars in the world. The marketing orientation that stands out for the Prius is its dedication the societal concept. Toyota knows that gasoline is a finite commodity and that the days of the gas guzzling SUV’s are coming to an end. Toyota’s dedication to long term societal and environmental effects is one of the key points of the marketing strategy for the Prius. Its saves the consumer money, but it is also better for the environment. Forward thinking, such as environmentally stable, eco-friendly green cars is clearly the wave of the future for the automobile industry. Toyota’s dedication to the societal orientation will insure that the company stays focused on the long term effects of its products and will be better prepared for future challenges. A company’s â€Å"value proposition† is the set of benefits of values it promises to deliver to customers to satisfy their needs. Toyota’s Prius has differentiated itself by offering a solution to consumers who are uncomfortable with the current price of gasoline. By focusing on cleaner, greener energy, the Toyota Prius has captured market share from many of its competitors in the automotive industry, and left many companies wondering how they can reduce their carbon footprint and improve their image. The value to owning a Prius doesn’t stop at the pump. The Prius is stylish, roomy, and packed with luxury options in the interior creating a strong sense of satisfaction for customers. Toyota is selling a vehicle, but it is also selling an experience. It ultimately lies in the satisfaction customers get from driving the product and the feeling that is created knowing that you are doing your part to save the environment. Why buy a Prius? It’s simple. In a world as congested and polluted as the world we live in today, why not do your part to save our environment and reduce global warming? The answer to many consumers questions is: the Prius. Works Cited Kotler,Armstrong,Cunningham,Thrifts: Principles of Marketing 8th Canadian Edition, Pearson Canada, 2010. Print. Fuel economy, January 29th,2013 Patrick Dehaan, Jason Toews, Feburary 2013 http://gasbuddy.com/gb_retail_price_chart.aspx Toyota Prius sales, February 7th, 2013

Background And Development Of Ir In Singapore Tourism Essay

Background And Development Of Ir In Singapore Tourism Essay The implementation of the Garden City movement after 70 years, the rapid development of tourism industry especially integrated resorts in Singapore has become one of countrys economic pillars, and visitors mainly from China, Indonesia, Japan, Malaysia, Australia and other countries and regions (Edgar and Taylor, 1996). Tourism in Singapore is a major industry and attracts millions of tourists each year. As for integrated resort (IR) in Singapore, it is a euphemism used because of opposition to casinos (Abbugao, 2010). Currently, there are two large integrated resorts built up and opened to the visitors i.e. Resorts World Sentosa and Marina Bay Sands. Resorts World Sentosa is located at the southern coast of Singapore, and its attractions include a theme park of Universal Studios, Marine Life Park and a casino. It was developed by developed by Genting Singapore since 16 April 2007 and opened to the public in early 2010 (Resorts World Sentosa, 2012). There are many attractions and facilities provided in this integrated resorts including hotels, casino, casual and fine dining, resorts world galleria luxury fashion, shows, salon spa, maritime experiential museum and park. Similar history and development process is for Marina Bay Sands. It was developed by Las Vegas Sands since early 2006 and opened in January 2010. The integrated resort is featured with a convention-exhibition centre of 1,300,000 square foot, a hotel with 2,561 rooms, a shopping mall with 800,000 square foot, two floating crystal pavilions, two large theatres, and the largest atrium casino in the world with 1,600 slot machines and 500 tables (Marina Bay Sands, 2012) . The Singapore Tourism Board (STB) is the key role in the development of integrated resort of this country. What STB tries to do is to conduct a long term strategic planning to promote integrated resorts as a key driver for domestic tourism development and keep in good relationship with both private and public stakeholders. STBs goal is to create exciting and innovative experiences for peoples visitors, in close partnership with the trade industry, thus etching forever in visitors minds an image of Singapore as a unique and compelling destination (STB, 2012). There are three areas of focus of STB i.e. strengthening Singapores position as a leading convention and exhibition city in Asia, developing Singapore as a leading Asian leisure destination, and establishing Singapore as the services centre of Asia (STB, 2012). As for IR development especially its casino business, STB supports its development from planning, design, construction and marketing. For instance, its strategic planning for Sentosa World Resort Casino is to make it a unique gaming centre for Asian tourists. 1.2 The Impacts of IR on Singapores Society The development of IRs in Singapore including Marina Bay Sands and Resorts World Sentosa has great impacts on the local society from many aspects, positive or negative. The majority of these impacts include Political, Economic, Social and Environmental aspects. Political impacts are how and to what degree a government intervenes in the economy in tourism industry. In Singapore, political factors include areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or are provided and those that the government does not want to be provided. As for the impact of integrated resorts, the main political impacts are the political complaints of local residents on the inflow of foreigners which results from the conflicts of business and benefits of local residents and foreigners. This is proven by the political debates held before the built up of these ca sinos in Singapore where a petition that attracted tens of thousands of signatures opposites the decision and the opposition said that the final decision made had overruled consensus. Still, the major impact of the development of integrated resorts is economic impact. It is seen that tourism is a major contribution to Singapore economy. According to the lasted annual report on tourism statistics published by Singapore Tourism Board (STB, 2009), the revenue from tourism is S$ 15.2 billion. More importantly, there are other indirect revenues or GDP generated from the inflow of tourists for these integrated resorts such as the revenues of retailers in Singapore by consumption of foreigners. Also, there is an impact on employee rate with more workers hired by the opening of these two integrated resorts in 2010. In addition, transport in Singapore grows fast recent years exhaustively covers most, if not all public venues in Singapore, which increase convenience for tourists. This includes the well-known Mass Rapid Transit (MRT) system (STB, 2010). Last but not least, there are more visitors for other attractions along with these two integrated resorts. Among other thin gs, popularly promoted tourist attractions include the Merlion, the Night Zoo, Orchard Road (shopping area), Chinatown, Little India and its many eating areas (STB, 2010). Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. As English is the dominant one of its four official languages, it is generally easier for tourists to understand when speaking to the local population of the country, however, with the consideration of more foreign visitors especially those from China, there are still many signs in Chinese presented in the attractions. Also, there is much criticism about the casinos in society especially its bad influence on the behaviors of Singaporeans. This is proven by the opposition of social workers in Muslim and Christian communities. They concerned the negative social impact of the casinos for worrying that these activities could increase the risk of problem gambling. Environmental impact is also a concern of the impact of these integrated resorts. Environmental factors include ecological and environmental aspects such as weather, cli mate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Furthermore, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and diminishing or destroying existing ones. There are many in the public worry about the impact of World Resort Sentosa for the protection of local natural environment for there are so many tourist inflows especially in the peak season which exceed the environmental capacity of the island and may threaten local environment stability. There are the impacts of the built up of these two integrated resorts that concerned most by local residents. 2. Body 2.1 Reason for IR Development in Ledyard Connecticut PESTEL is a strategic analysis tool that used to help organizations understand the external macro environment that the company face and consider (Richard, 2000). Also, I can be used to help identify the internal reason for developing integrated resort Foxwoods Casino in Ledyard, Connecticut. As for these reasons, they are summarized in the following paragraphs. Figure 1: PESTEL Analysis (Source: Richard, 2000) Political environment means the ruling partys nature, the social systems, governmental policies and guidelines etc. (Flethcher and Cooper, 19996). Generally, the government has the role to intervene the economy not for political stability but also for common benefits for the public. Through the development of casino-based integrated resort, the local government of Ledyard can rebuild local community for it can attract more new visitors and bring new sources of revenues for local residents. More importantly, it is a tool for local authority to compete with other ones nearby from many aspects. As seen from this aspect, the development of Foxwoods Resort Casino is a political decision to grow local strength in US economy and make benefits for local residents. Economic environment includes both macro-and micro-aspects (Nebel and Schaffer, 1992). Macroeconomic environment is related to the size of population, GDP and also the speed of national income growth and so forth. Microeconomic environment concerns with consumer income and other specific factors for business operation. As seen from this aspect, there are many benefits of the development of a hotel based casino in Ledyard. First of all, it is a key for local GDP growth through the consumption generated by travelers and gamblers. Secondly, more employment opportunities can be offered to local residents which are beneficial for the growth of local gross income. Last but not least, it is beneficial for the overall economic growth with the enhancement of transportation and related facilities. Social and cultural environment mainly concerned with the education level of residents, their beliefs, values and so on. Since there are different needs sourcing from various cultural and social backgrounds in different countries, it increases the potential costs for the integrated resorts to diversify its product design and marketing especially the latter one in different regions. Usually, gambling is regarded as a means of recreation, however, there are many concerns that it may lead to some illegal activities such as money laundering. Since Ledyard is equipped with a mature and healthy legal and social environment, the development of such a casino based integrated resorts can be acceptable. Technological means the importance of the development of technology investment and science especially those for IT. IT develops and update very fast, this becomes benefits for Ledyard to adopt new technology to help manage business operation of casinos as well as marketing its services nationally and internationally. Environmental factors concerns with environmental and ecological aspects like weather, and climate change, which can affect certain industries and the development of a service-based on integrated resort is environment friendly as compared with other economic activities. 2.2 Evaluation of Foxwoods Resort Casino The mixed-use concept means that there is a combination of institutional, cultural, residential, industrial or commercial uses of a single building, village, suburban or urban development, and these functions are functionally and physically integrated (Nebel and Schaffer, 1992). As for this case, it refers to an integrated development of a single real estate project. As one of the premier entertainment choices in Ledyard Connecticut, there a variety choice of entertainment and services offered in this destination including six casinos for gambling, hotels with four diamonds, world class spa, restaurants with all tastes, golf of world renowned services, exclusive retailers, convention and meeting space, and state-of-the-art theaters (Foxwoods, 2012). All of these functions integrated provide both business and recreation travllers endless possibilities of experiences. Along with these integrated functions, Foxwoods Resort Casino performs well in business. Although there is no direct da ta released from the official authority of the company, it is easy to see from its financial capacity of 1.5 billion dollars during the past years that it generates a lot of money for its shareholders and is still attractive in financial market. However, like other integrated resorts based on gambling, there criticism about problem gambling activities especially from those residents nearby (Olsen, 1991). According to local reports about Ledyard Town, there are some residents complain that gambling activities have affect some aspect of their lives and especially those young people become more speculative although they admit that there are still positive effects such as the increase in employment and local income. Also, since it is located in a small town as compared to other options such as Gambling integrated resorts in Las Vegas, its attraction is limited especially to those who living at the eastern part of the United States. Thus, as seen from this aspect, there is still a lot of work for Foxwoods Resort Casino to do for its future development and continuously generate incomes and benefits for stakeholders. 3. Conclusion Overall, Foxwoods Resort Casino did well in the past, however, in order to achieve sustainable development, there are still a lot of works to do, which can be summarized in to the following three aspects. First of all, there is a need for this integrated resort to integrate with other tourism and entertainment activities in Ledyard to achieve a combined effect and become even more attractive to potential visitors. As for this aspect, there are experiences that Ledyard can learn from Macau. It is well known that the dramatic increase of number of visitors to Macau is mainly due to the development of the gaming industry in this area. According to the Macau tourism board report, in year 2000, there were only 3 officially opened casinos in Macau because of the historical contract between the government and the casino company. In year 2002, the Macau government ranted the Wynn Resorts, Las Vegas Sands, Galaxy Entertainment Group and MGM Mirage and some other casino operators in Macau. Since then, the number of casinos increased dramatically. And because of the increased number of casinos, Macau is more and more attractive to the tourists whether they are professional gamblers, or they are just tourists who are curious about casinos. That is why the number of visitors to Macau has increase dramatically over the years. However, in recent years, the local government has developed many other options of tourism choices. As for attractions, there are many kinds of choices in Macau from special events to gambling activities, from historic to modern attractions. Table 1 below summarizes a sample of some attractions available in Macau by Jay (2004). It is easy to see that the categories of attractions in Macau include historical, cultural and sporting, natural, special events and built. Also, there are more exact attractions listed in the right column, which are the most famous attractions in Macau in each type that make it attractive to tourists. As for Ledyard, it can integrate the integrated resort casino with its natural beauty to develop more tourism attraction such as its unique glacial geography for the development of a Glacial Park for enhancing its attractions to potential tourists. Table 1: Recent Developments and Prospects of Macaos Tourism Industry (Source: Jay, 2004) In addition, since there are tourists with business purpose such as the needs for business meeting and convention, which is a attraction that should be emphasized and supported by local government of Ledyard and the integrated resort casino. The local government can make the development of integrated resorts sustainable by attracting business visitors to use current facilities like hotels and exhibitions centers are equipped at world-class levels, which make it attractive for more worldwide business activities and services as a gateway for local business men to the world outside. Meeting is a critical part in business operation, or saying in another way, it is an internal need for this kind of business travelers (Pearce and Lee, 2005). Also some organizations need to participate in convention to gain more opportunities to showcase their own products and services. This is also their internal demand. Thus they are push factors. However, good meeting and convention facilities and hospit ality services provide excellent meeting and convention services attract these business operators. The well equipped Foxwoods Resort Casino gives organization more opportunities to learn from others and obtain more international information. All these are external factors that help business operators choose meeting and convention services of the integrated resort and help its future sustainable development. Last but not least, according to Liu (2003), a tourism destination has to maintain its current strengths in order to achieve sustainable development. This is also applicable to Foxwoods Resort Casino and there must be activities conducted to strengths its current brand image and service quality. As for Foxwoods Resort Casino, the main events with comedy stars from TV and film, beloved singers, or Las Vegas style extravaganzas have to be continued every year to build up an event brand of entertainment with new data. These events include ISAACS BAKER and Victory that held every year. These events held usually have loyal participants and will be part of the brand image of Foxwoods and thus makes it attractiveness more sustainable. Also, there should be enhancement of the level of marketing activities with the application of new social media like YouTube, Facebook, Google + and Twitter to get visitors and consumer informed and connected for the built up of a responsible and strong brand image, which is critical for the sustainable development of Foxwoods Resort Casino and other integrated resorts in Ledyard Connecticut.

Learning Styles and the Accounting Profession Essay -- Business Accoun

Every human being in this world is unique and each individual has different ways in which they learn. Learning styles have been formulated over the years to help us recognize the way we approach learning and methods we use to gain knowledge. It is an individual's distinctive approach to learning based on strengths, weaknesses, and preference with a mixture of various styles. In this essay, we will take a look at different learning styles and how they can be implemented and integrated in the accounting profession. To determine the best way I learn, I carried out two different learning styles questionnaires online. One may find that they are not always categorised in a specific type rather they may have more than one learning preference. Firstly, the most commonly used Neil Fleming’s VARK model. Fleming believes that there are four different types of learner: Visual, Auditory, Reading/writing and Kinesthetic learners. The second model I tried out was Soloman-Felder Learning Styles and Strategies. The two tests that I have done have pretty much accurately described what kind of learner I am. VARK model states that my dominant learning style is Kinesthetic. Kinesthetic learners learn by doing things physically with hands on experience rather than listening to someone else. I tend to move around a lot when remembering or revising for an exam which helps me express a thought or understand a subject through bodily movement. My other style is Linguistic and Spatial Visual learning. It is easier for me to grasp the meaning of things by visually understanding a concept with the help of graphs, pictures, videos, etc or taking notes as I learn. My least preferred style was Auditory. This is fairly true as I ne... ..., I believe I can be a good accountant as long as I improve on my weaknesses and master my strengths. References: - †¢ Chapman, A. 2009. Free learning styles test. Leicester: Businessball.com. Available from : http://www.businessballs.com/vaklearningstylestest.htm [Accessed 29th November 2010] †¢ Clark, D. 2008. Visual, Auditory and Kinesthetic Learning styles (VAK). Available from : http://nwlink.com/~donclark/hrd/styles/vakt.html [ Accessed 29th November 2010] †¢ McCarthy, M. 2010. Experiential Learning Theory-From Theory to Practice. Orland. Available from http://www.gimi.us/CLUTE_INSTITUTE/ORLANDO_2010/Article%20111.pdf [Accessed 2nd December 2010] †¢ Novin, A., Arjomand, L. and Jourdan, L. Teaching & Learning, Fall 2003, Volume 18, Number 1, pp. 24-31. Available from : http://www.und.nodak.edu/dept/ehd/journal/Fall2003/novin.pdf [ Accessed 2nd December

Comparisons :: essays papers

Comparisons Gerard David and Mary Cassatt both are remarkable artists who has influenced artists today. Gerard David was born in 1455 in the Netherlands (Oudewater). Mary Cassatt was born in 1861 in Pennsylvania. Even though they were born at different times, their paintings show the relationship between mother and child. David painted Virgin and Child With Four Angels in 1510. The type of canvas used was wood with oil paint. The wood has a rectangular shape. The Virgin and Child characters that were reproduced from a painting by Jan van Eyck, who influenced David when he settled in Bruges in 1484. In the foreground there are six figures. The mother, child and the four angels. The mother has brown hair and is wearing a red robe. She is also in the center of the painting. She has a dismal look on her face, while holding her child tightly. The mother depicts the Virgin Mary. The child is naked in the mother's arms looking at the viewer. The child represents Jesus and innocence. To the left and right of the mother there are two angels. One is playing a harp and the other is playing a banjo. The one playing the harp is wearing a black robe. Black can represent the darkness or evil. The other angel playing the banjo is wearing a white grayish robe. The white grayish color can represent the purity and good side. Their facial expressions look as if they are sad. The other two angels are above the mother and child. They both are holding a crown over the mother and child. The angels holding the crown symbolizes the war between good and evil. In the middle ground and background there are churches, gardens, and mountains. The colors mainly used are forest green, brown, white and beige color to highlight certain aspects of the painting. The churches in the painting are from Sint-Jakobs and Onze-Lieve-Vrouw. The mood of the piece is melancholy. It is shown in the facial expressions of each character. Looking at the painting I really couldn't tell where David started his work. I think he started with the background first and everything came after. Mary Cassatt painted a Young Mother Sewing on a rectangular canvas. She also used oil paint like Gerard David did. In the foreground, the young child in the painting was wearing a white and sky blue dress.

F. Scott Fitzgeralds The Great Gatsby :: essays research papers

Nick Carraway Nick Carraway is the narrator of the entire novel, he is also the protagonist of his own plot. He is a practical and conservative man who turns thirty during the course of the story. Raised in a small town in the Midwest, in New York he is in the bond business. He rents a small bungalow out from the city on a fashionable island known as West Egg. His next door neighbor is Jay Gatsby, and his distant cousin, Daisy Buchanan, lives across the bay with her husband, Tom. Nick plays an important role in the main plot of the novel, for he is responsible for reuniting Gatsby and Daisy. Jay Gatsby Jay Gatsby is one of the most interesting and memorable characters in this novel. Born as James Gatz to poor farmers in North Dakota, he decided at an early age that he wanted more out of life than North Dakota could offer. Gatsby comes to the East Coast after the war and makes a fortune in bootlegging and other questionable business activities due to the help of characters such as Meyer Wolfsheim. He buys a mansion on West Egg, in order to be directly across the bay from Daisy Buchanan. He gives his wild, extravagant parties and drives his flashy automobiles in hopes of attracting Daisy's attention. She becomes his reason for being and Gatsby never loses sight of his dream and often reaches out to the green light at the end of Daisy's dock. After Nick arranges for Daisy and Gatsby to meet again, the two become close again. Gatsby believes that she loves him as much as he loves her and that she is going to leave Tom and be with him. Gatsby is murdered by George Wilson, who believes t hat Gatsby murdered his wife, Myrtle Wilson. Daisy Fay Buchanan Daisy is an attractive, wealthy, and shallow lady with luscious voice, which seems to have a sound of wealth. Daisy is wealthy and comes from a prominent family in Louisville. She marries the very wealthy Tom Buchanan. Daisy is a bored and careless woman. She is incapable of entertaining herself and wonders what she will do with her life for the next thirty years. Although she is the mother of a young daughter, she is incapable of any depth of maternal feelings. Tom Buchanan Tom is Daisy's wealthy husband. He is a shallow, egotistical, rude man and the living personification of the shallowness and carelessness of the wealthy He plays with cars and race horses, has many affairs, and treats Daisy like a meaningless object.

Drug and Alcohol Culture

Language Analysis – Alcohol and drug culture in Australia Following the death of Leigh Clark after the circumstances which occurred after he was supplied alcohol by another parent, writer Bruce Guthrie argues in an opinion piece that the law requiring parental approval to supply alcohol could save lives. The second article which supports Guthrie’s contention is a cartoon by Mark Knight, published in the Herald Sun which highlights the public outcry against the call to legalise drugs, where both articles are in favour of changing the law to alter the alcohol and drug culture in Australia.Guthrie employs an anecdote to begin the article which evokes compassion in the reader who responds emotionally to the plight of Bruce Clark who lost his son to an alcohol related event after a party where he was supplied drinks without his parent’s permission. The phrase ‘fatal binge drinking episode’ effectively positions the reader to respond negatively to the even t as the terms have negative associations and are intended to evoke a strong emotional response in the reader.Guthrie personalises the issue for the reader when he places the matter into his own experience, ‘as a parent of two teenagers, one of drinking age’ which persuades the reader as it suggests that the contention comes from a personal involvement in the issue, rather than merely from readings. The successful rebuttal of the shadow minister for consumer protection further persuades the reader, â€Å"Nothing could be simpler†, as it is stated in an assertive fashion and appears conclusive.The image which accompanies the article effectively supports the contention by providing visuals that reinforce the notion of irresponsibility, which Guthrie has concluded in the article. The idea is shown graphically in the image through the positioning of the parents lying drunk underneath a table and their child who uses a parent for leverage to reach a bottle of alcohol on the table. The focus of the image is on the bottle, and the child is shown straining to get alcohol, which evokes concern in the reader.The confronting nature of the image is intended to raise alarm and effectively supports the point of view that Guthrie supplies in the article. The alarmist tone of the image predisposes the reader to accept Guthrie’s contention, as the reader’s attention is likely to be drawn to the image before they read Guthrie’s article. On the other hand, Knight’s cartoon expresses concern about the drug culture that is the subject of much media debate. The caption which accompanies the cartoon, ‘The public outcry against the call to legalise drugs’ effectively conveys Knight’s contention that legislation should be introduced to legalise drugs.The term ‘outcry’ is effective as it suggests that the opposing point of view is based on emotion and hysteria. Knight employs the stereotype of the bikie ga ng to raise alarm in the reader who is likely to recall from the exaggerated figures in the foreground. The figures are intentionally confronting and the caption ‘Outlaw Motorcycle Gang’ on the back of the jacket of one figure encourages the reader to draw associations between the figures and the violence which has recently been widely reported in the media.The figure holding the placard is distanced to suggest that his voice is marginalised. The reader is lead to infer that those who are in favour of legalising drugs are shouted down by the violent majority like the unattractive figures in the foreground of the cartoon. The fact that these figures are shady and obviously involved in illegal activities is intended to position the reader to side with the cartoonist and therefore those who support legalisation.The caption ‘A lot of people would be harmed by the look of things’ is sarcastic and is intended to lead the reader to the point of view through reveal ing that these shady characters would be the ultimate victims of legislation. The reader is likely to feel vindicated by the idea that such unseemly characters will be removed as a threat to common decency is drugs were legalised. Both articles effectively persuade the reader that there is some urgency in the issue of our increasing tendency to embrace a drug and alcohol culture.Concluding with an assertion ‘maybe it will for someone else’, Guthrie leaves the reader feeling that there is a solution to the issue which needs to be embraced. Knight’s cartoon uses visual language to effectively raise alarm in the reader, leaving them feeling that, given the unsavoury nature of the characters who benefit from the drug trade, not enough is being done to convince the public of the urgent need to immediately legalise drugs, which he has so effectively positioned his readers to believe.

A Latin Christmas Essay

In Martin Espada’s â€Å"Latin Night at the Pawnshop,† the poet examines the Latin culture during Christmas time in a young, but still growing community of Latino immigrants. The poem proposes that during some time in America, people of Latino descent could not enjoy themselves during the holidays as they would if they were in their own country. Therefore, the theme of the poem is heavily influenced by the demise of Latin culture in America. Espada augments his poem to make the theme clear by using the following elements of poetry: diction and tone, symbols, and imagery. Diction and tone play a critical role in Espada’s poem. In the first line, Espada uses what I think to be the most important word in the whole poem, â€Å"apparition†, to bring about a vision he has of a salsa band through the window of a pawnshop. The word apparition means a ghostlike image. By evaluating this word and its context, the poem itself has created a tone right away. We can say that the mood of this poem is very gloomy and depressing when all one can see is a ghost and nothing else. The poem then continues with descriptive words to describe other aspects. For instance, the word â€Å"gleaming† is introduced. The word gleaming means to shine brightly. By introducing this word, the poet draws emphasis on how important this salsa band is to him during Christmas. However, locked in the shop are â€Å"gleaming† instruments that can’t play no more and Christmas to him is left in utter silence. Moreover, Espada mentions two distinct colors, a â€Å"golden trumpet† (line 4) and a â€Å"silver trombone† (line 5). Both silver and gold help represent the time of Christmas. Almost all Christmas trees use silver and gold ornaments as a decorative feature. Also, the poem ends with another word worth noting, â€Å"morgue†. A morgue is a place where dead bodies are kept. Ironically, during Christmas, we don’t associate death with such a joyful time. However, in this poem, a connotation for the word morgue could include death. Now, putting all these elements together, we can conclude that Espada is revealing a very dark Christmas he had gone through. A Christmas where there was no trumpet blowing, no trombone playing, no congas drumming, no maracas swinging, no tambourines shaking, and that all present was just the thought of it-no real Christmas. Espada also uses symbols to further develop his point. The three major symbols in this poem are indeed the pawnshop, the instruments, and the price tags. First, the essence of the pawnshop itself is important because it tells a story, beyond itself. Sometimes money gets in the way of a person’s happiness. As a result, we pawn the stuff we really cherish for a quick buck. Espada is trying to explain that on top of the struggles Latinos face, they also must sacrifice the things they love. Second, the instruments tell us a great deal about the demise of Latin culture in America. Instead of being played and making great music during the holidays, they sit there unused. Espada in his poem creates an unwanted feeling. Lastly, the price tags that resemble that of a dead man’s toe are equally important. The tickets symbolize the presence of death where there should be life. The Latin culture in the town of Chelsea is completely dead. Latinos have given up on their culture in place where it’s not truly accepted. These elements create the point Espada is trying to express. Imagery is also an important aspect to this poem. The poet creates imagery that attacks several senses and by doing so, it also helps pinpoint the importance of different ideas. Espada writes, â€Å"gleaming in the Liberty loan pawnshop window,† (line 2). As one reads, you can’t help but imagine seeing this bright light coming out through a window and showing you a salsa band. Furthermore, Espada mentions several instruments. With this inclusion, one can imagine hearing the sounds of these lovely instruments playing coherently and in sync together. However, Espada also writes, â€Å"all the price tags dangling like the city morgue ticket on a dead man’s toe,† (lines 7,8,9). This image develops a kind of chilly and nervous feeling about what’s actually going on in the poem. All in all, by putting these sources of imagery together, you notice what the poet is trying convey. Espada is drawing our attention to a salsa band and all of its instruments, but in the end things aren’t always what we want or expect. The Latino culture is nothing more than an illusion, in a land that does not treat its immigrants well. Thus, in â€Å"Latin Night at the Pawnshop,† Espada creates a poem that expresses  his concerns about Latin culture in Massachusetts in the late 1980’s by using different elements of poetry. The power of diction and tone, symbols, and imagery, enrich the central theme the poet wants to make. Espada does a great job converting one simple moment, into a thousand words and ideas.

Land Grab Essay

Agricultural Investment, and the Scramble for Food Security’ by Michael Kugelman and Susan L. Levenstein, has offered us: deep, multi-positional insight presented by a host of authors with valid sources on one of the most interesting phenomenons happening within our current economic system. From the surface it seems to be talking about how developed food- secure nations are buying up swaths of farmlands from the worlds most food- insecure countries, but after a deeper look into the book, this phenomenon and it’s complexities is much greater than that. There are twelves chapters in this book, each chapter written by a different author or authors, getting into different aspects and perspectives of this so called â€Å"Land Grabbing† issue. The first chapter (introduction) is written by Michael Kugelman, followed by some history by Derek Byerlee, an overview by David Hallam, social and economic mplications by Alexandra Spieldoch and Sophia Murphy, environmental impacts by Laura A. German, Wouter M. J. Achten, and Manuel R. Guariguata, investors’ perspectives by Gary R. Blumenthal, improving outcomes by Ruth Meinzen-Dick and Helen Markelova, regional perspectives on Africa, Asia, Latin America, Central and Eastern Europe and the Former Soviet Union by Chido Makunike, Raul Q. Montemayor, Bastiaan P. Reydon and Vitor B. Fernandes, Carl Atkin respectively, and finishes off with â€Å"Recommendations and Conclusion† by Michael Kugelman. The term â€Å"Land Grab† used on the book cover and in its pages depicts a large owerful foreign entity that acquire large amounts of land that is usually used by local poor communities to produce food and/or provide other essential basic human needs. These communities are often displaced soon after because they are banned from the site in which they have cultivated and lived off of. This term (Land Grab) is used quite fittingly as Michael Kugelman and Susan L. Levenstein’s position on this matter is quite critical and essentially focused on the inequalities and other adverse effects of this phenomenon. That being said, the book still does mention a few xamples where there was a net positive outcome from these large land leasing transactions. The book also accepts what’s happening and takes on a very realistic way of approaching this issue. First, we must acknowledge the underlying causes. The first major event that nave made significant impact on this global farmland market was the food crises in 2007 and 2008. The global prices of food has spiked, riots have increased, and export bans have been created to keep the availability and the prices of food low within exporting nations. This created a huge problem for importing nations as their food security as being undermined. The richer importing nations quickly started looking abroad to lease land for food security. These large scale land transactions, however, is not a new phenomenon, non-food commodities such as tea and rubber has been produced on leased land for a long time, but the amount of land being acquired by these large entities have never increased so dramatically in the past. Estimates of 203 million hectares to 230 million hectares of land have been approved or is under negotiation from 2000-2010. That is roughly the size of Western Europe. With increases of urbanization (taking ver farmland), population, food consumption, bio-fuel consumption, droughts, and the temperature rising causing decreases in yields, it does not seem like this land grabbing trend will stop any time soon. Of course when talking about root causes, we can’t omit the incentives for the host countries: better technology, more local employment, better farm yields, better infrastructure, and most of all, money in the host’s pockets. As a matter of fact, because of this money making opportunity, a lot of these nations are leasing with very lax regulations, tax incentives, tax holidays and other perks and benefits such as Pakistan’s 100,000 men security force to protect the leased land. So the premise is set, and since we’re currently embedded in this economic system, there’s no running away from it, at least not for a long time coming. So what is the problem? That we have to take a closer look at these case studies. The case studies presented in the book are focused on the key regions of investments from a descending order: Africa, South E. Asia, Latin America, Central/ Eastern Europe, and former Soviet Union. The key investors would include but is not limited to: capital rich food importing nations such as the Arab States of the Persian Gulf, China, Japan, South Korea, and India, it also includes agricultural business firms from the West. The book also mentions that it isn’t always the capital rich countries that are investing in these large swaths of lands, North Africa for example is investing in Sub-Saharan Africa and Southeast Asian nations are investing in each other’s soils. Similar trends in these case studies show up repeatedly: benefits to local communities are for the most part not materializing, many local communities have been displaced (Ex. A British project in Uganda displaced roughly 20,000 people), arge quantities of fresh water is being consumed, and deforestation is rapidly occurring (Ex. Sub-Saharan Africa’s palm oil production have caused 100% deforestation rates). These trends should not be surprising as most of the host governments and investors are in the market purely for self interest and show little regard to the impacts ot poor local communities and the environment. These adverse effects creates a problem of conflict between the people and the large entities in these land transactions. We can see these conflicts in Madagascar (South Korea’s deal to buy 1. 3 million hectors of farmland sparked widespread rotests in 2009 to bring down the government), Uganda (Indian corporate investment in Uganda farmland has sparked violent responses), and Kenya (Kenyans have vowed to fight back violently after being evicted to accommodate a sugar plantation). It is no wonder now that Pakistan has offered 100,000 men security force to protect the leased land. And with this 100,000 men security force, we can also see extent of disregard for these poor local local communities. The book ends with a more optimistic perspective on this matter. It is very realistic as it provides ways to make these transactions better, and morally Just for veryone. It talked a little about the increase in transparency on this subject. It itself has brought light to the public and continues to do so. But not only do the authors want to inform academics, policy makers, business people, and the general public, I believe that the authors of the book also hopes to encourage better provisions for hiring locals, selling the food back to local communities (a few case studies in Asia has shown that this trend has occurred and the benefits to local communities have actually materialized [this gives us a little more hope for the future ahead of us]), and protecting the environment. Hopefully the book will also have provided enough information to influence host countries to create more robust laws and regulations and offer to support small holders (host countries are a lot more restrictive on small holders than big investors) so these local communities are not completely exploited (studies suggest that small holders are a lot more efficient, environmental friendly, and morally Just compared to big holders). The book also gives sheds a bit of light on alternatives such as drought resistant farming technology/methods (less reliant to farm abroad) and Asia’s plan to form of rice pools so less entities gets compromised.

Assessment: Management and Performance Monitoring Plan

Assessment Activity BSBMGT617A Develop and implement a business plan Assessment 120 Student ID: Type: Assignment Duration/Due: 4 weeks Name: Question # Question 1 You and your business partner have decided to open a small business marketing consultancy in Sydney's bustling Chinatown district, close to The Sydney Business and Travel Academy. Marks 60 You have borrowed $75,000 from the bank to get started, and have each contributed $20,000 in cash, for a total amount of $115,000.Initially, the two of you will be the only full-time employees, but you plan to employ more staff as the business grows. For this assessment you will need to develop two profesionally presented and detailed plans – the business plan, and the performance monitoring plan. The business plan should be detailed, practical and have the following sections as a minimum:  § Table of contents Company vision, mission, values and objectives  § Stakeholder consultation  § Market requirements and customer profil e  § Pricing strategy  § Resource requirements (financial, human and physical)  § Legislative requirements (local, state and federal)  § 30-day Start-up Action plan Your business performance monitoring plan will detail how you will monitor the performance of your startup business.It will need to include details of the key performance indicators you will use, financial management strategies (including target ratios), human resource performance monitoring, your plan for continuous improvement, and details of how the business plan will be amended and updated as required. A large part of this assignment involves research. The internet is not your only tool. Seek advice and assistance from your trainer, government bodies, associations and business owners where appropriate. All information sources must be acknowledged and referenced. Thursday, 6 October 2011 1/1

Accountings for manager Essay Example | Topics and Well Written Essays - 2500 words

Accountings for manager - Essay Example Financial statements are prepared with the intention of providing information that can be used by investors for taking decisions relating to investments. At the end of every financial year business concerns prepare Profit and Loss a/c and Balance Sheet.The P & L a/c reflects the result of the business operations for a period of time and balance sheet gives a summary of the assets and liabilities of a business undertaking on a particular date. However, these two statements fail to explain certain major transactions that take place during the year. Balance sheet is a statutory statement. It does not sharply focus on those major transactions that took place behind the balance sheet change. One can draw inferences from the balance sheet about major financial transactions, only after comparing the balance sheet of two accounting periods. Thus, it has to prepare a statement explaining the reason for change in financial position from one accounting period with another.A cash flow statement is a financial statement, which shows inflows and outflows of cash of a firm. It is a description of the sources and applications of funds in business activities during an accounting period. It gives explanations to changes in the balance sheet figures between two accounting periods. Thus, managers can easily understand the changes in cash position between two accounting periods. It is also known as statement of changes in financial position.... A cash equivalent is that investment which has the maturity of three months or less from the date of acquisition. From the equity investments are normally excluded, unless they are in substance a cash equivalent (e.g. preferred shares acquired within three months of their specified redemption date). Bank overdrafts which are repayable on demand and which form an integral part of an enterprise's cash management are also included as a component of cash and cash equivalents. (Summary of International Financial Reporting Standards 2008). The main principles specified by IAS 7 for the preparation of cash flow statement are as follows: 1. Operating activities are the main revenue-producing activities of the enterprise. So operating cash flows include cash received from customers and cash paid to suppliers and employees [IAS 7.14]. 2. Investing activities are the acquisition and disposal of long-term assets and other investments that are not considered to be cash equivalents [IAS 7.6]. 3. Financing activities are activities that alter the equity capital and borrowing structure of the enterprise [IAS 7.6]. 4. Interest and dividends received and paid may be classified as operating, investing, or financing cash flows, provided that they are classified consistently from period to period [IAS 7.31]. 5. Cash flows arising from taxes on income are normally classified as operating, unless they can be specifically identified with financing or investing activities [IAS 7.35]. For operating cash flows, the direct method of presentation is encouraged, but the indirect method is acceptable [IAS 7.18]. (Summary of International Financial Reporting

Business Assignment 2 Essay Example | Topics and Well Written Essays - 1500 words

Business Assignment 2 - Essay Example s  better, for in human society.† Management today is not just restricted to human resource but is now divided into various segments like management of finances, strategic management, operations management, time management, marketing management and crises management. (Finkelman, 2006). There are various functions of management that includes planning, organizing, staffing, directing, coordinating, reporting and budgeting. It is through these functions that complete and successful management can be done in an effective and efficient manner. (Finkelman, 2006). There are three different role of management or a manager that are interpersonal roles, informational roles and decisional roles. (Covey, 1992). Interpersonal roles includes role of a figurehead, leader and liaison. Informational manager’s role is of monitoring, disseminator and as a spokesperson. Decisional roles include entrepreneur, disturbance handler, resource allocator and negotiator (Mintzberg, 1973). In general, there are two approaches to management, the industrial organization approach and the sociological approach. (Covey, 1992). Industrial organization approach deals with economic theory focusing on competitive rivalry, resource allocation and economies of scale. (Finkelman, 2006). Sociological approach deals with human interaction assuming rationality, satisfying behavior and profit sub-optimality. Thus a good management style is a mixture of efficiency and effectiveness without which the desired result can not be reached. (Bush, 2003). A leader  is a person who guides others toward a common goal, showing the way by example, and creating an environment in which other team members feel actively involved in the entire process. A leader is not the boss of the team but a person that is focused to carrying out the mission of the organization. (Bush, 2003). Therefore leadership is the process by which an individual influences others to achieve a common goal and creating an environment in which

Coprorate Ethics Issues in PSEG and Boeing Essay

Coprorate Ethics Issues in PSEG and Boeing - Essay Example These corporate laws are set by the government and companies but its implementation lies squarely with the employees. According to Nayar (2009), companies must develop trust as it is an essential component which makes customers and shareholders believe in the management. In this paper, I analyse two companies to establish if they have regulations that define their relationships with employees, clients, its suppliers, shareholders and other companies. Public Service Enterprise Group (PSEG) This is a company with its headquarters in Parsippany, New Jersey. It is an energy generating company formed in 1903 by merging services of 400 independently owned fuel and electric supply companies. This was done out of the need to enhance service delivery to the locals through a centrally governed public company. Under the leadership of its Chairman and Chief Executive Officer, Ralph Izzo, the company drafted a strategic document, â€Å"Be an ethics champion†. This document outlines the lev els of integrity that is expected of company employees, it also stresses the need for these workers to internalize these guidelines to create a unified positive image. This was very necessary since it is publicly owned and requires public trust to effectively execute their functions. It also operates a unique business model as it has subsidiary companies which it has to maintain favourable relationships with (Hansen, 2000). In this document, they highlight internal principles which the company adheres to: to promote accountability, the company submits periodic statements of accounts to the shareholders and Securities and Exchange Commission (SEC) who peruse them to establish the company’s financial position. This enhances transparency since the authorities scrutinize these books to see if the company engages in unfair trade practices. To promote harmony with company neighbours, it strives to maintain full compliance with environmental regulations which apply within its locati on. Since PSEG deals in dangerous substances which have adverse environmental effects when mishandled, the company has established efficient safety procedures that ensures employees and close neighbours are exposed to minimal risks in case of a disaster at the plant. During company gatherings for instance, the annual general meeting (AGM), the company management engages the shareholders in talks which address these environmental concerns. This stakeholder involvement ensures that the adopted plan gets input from the entire community; the employees, stockholders and clients then feel they have ownership to PSEG by contributing to decision making (Hansen, 2000). PSEG is a company operating in 5 continents; to maintain good ethical practices in countries with inadequate laws protecting integrity at the workplace is very difficult. The company is thus exposed to numerous unethical practices, especially in countries with weak graft laws. In countries with young democracies or authoritari an rule, there are cases of governments demanding high start up cost prior to setting up of an outlet. This partly or wholly goes to private hands in covert business operations. Due to employee racial diversity, the company is faced with personal cases of racial prejudice; the management has the ethical control unit that solves these differences and issue disciplinary actions where appropriate. Lastly, the company encourages employees to be company

THE THINGS THEY CARRIED Essay Example | Topics and Well Written Essays - 1000 words

THE THINGS THEY CARRIED - Essay Example The characters of the story are foot soldiers of Alpha Company which is serving in Vietnam and is commanded by First Lieutenant Jimmy Cross. The basic theme of the story is the tangible and intangible items carried by the soldiers in Vietnam War and the effect they have on their personalities during the war. The story revolves around Lieutenant Cross, his feelings for his college crush and the death of fellow soldier Ted Lavender. Interestingly, the narrator of the story, O’Brien, who himself is a soldier of Alpha Company differentiates the other soldiers by the things which they carry. â€Å"They carried the sky. The whole atmosphere, they carried it, the humidity, the monsoons, the stink of fungus and decay, all of it, they carried gravity† (O'Brien 14). All the soldiers carry basic fighting supplies e.g. guns, ammunition and ponchos, which can be wrapped around their bodies if they die. However, more importantly, they carry many other personal items. In Army’s slang, carrying of goods by the soldiers is known as â€Å"humping†. According to O’Brien, all the soldiers hump many different things in order to satisfy their emotional bonds or feelings. One of the soldiers carries an illustrated edition of bible, another wears the stocking of his girlfriend around his neckline, yet another man carries a slingshot, another condoms and another some funny comic books. Alpha Company soldiers carry a host of physical items in Vietnam in order to ward off emotional liabilities. According to O’Brien, one such liability is the requirement of soldiers to deal with the apprehensions of reality and fantasy. The consciousness of this apprehension creates a lot of emotional problems for First Lieutenant Cross during his stay with the company. Cross believes that he was so preoccupied with the memories of his college crush Martha and the dreams of life they might spend after war that he had become negligent. â€Å"†¦.and Martha wor e a tweed skirt, and during the final scene, when he touched her knee†¦.† (O’Brien 4). He therefore, blames himself and his negligent attitude towards his men for the death of Ted Lavender’s, a low ranking soldier of the company. If the readers consider the story as a clash between war and love, then most certainly, the death of Ted Lavender and consequent cynicism of Lieutenant Cross suggest success of war in this clash. The story unfolds the doubts and gloominess that the war brings on the nature of the soldiers. Such gloominess and pessimism can be seen in the character of Cross who blames himself for the death of Ted Lavender. Prior to Ted’s death, Cross was completely engrossed in the memories of Martha and remains gripped by most petty matters e.g whether Martha is a virgin or why does she sign the letter with the word â€Å"Love†. However, after Ted’s death, when he decides that it was due to his preoccupation and distractions cau sed by the thoughts of Martha, he expresses his emotions and anger with the only possible manner; by burning the pictures and letters of Martha, in an endeavor to disassociate himself with the what he sees as the root cause of his negligence and a negative force. By the end of the story, Cross concludes that it is far better to be loved by someone than to lead troops in war, which shows exactly how war and the death of a subordinate had disturbed his mental balance. The emotional liabilities which the soldiers of Alpha Company face are magnified by their inexperience in war and young age. Most of the soldiers who fought in Vietnam were in their early twenties; some even in late teens. Before coming for war, they were

MPH599 - Culminating Project Mod 4Case Assignment Essay

MPH599 - Culminating Project Mod 4Case Assignment - Essay Example In doing so, they have data on what is being done and what is working. Involving a representative can only improve the work to be done. The Centers for Partnerships and Strategic Alliance also would be a helpful group to involve as they are involved in some of the granting that is being done for this problem and may be of great help to this group in determining funding that might be available. The NIHCM is a non-profit organization whose mission it is to promote improvement in health care access, management and quality and to foster dialogue and find creative workable solutions to American Health System Problems (nihcm.org). Further ASTHO which is a national nonprofit organization representing the state and territorial public health agencies of the US, US Territories, and District of Columbia (ASTHO.org). There is of course a need for involvement of the children themselves and their parents as anything that comes out of this affect them in some way. Physicians, School nurses and the health care community need to be involved as they are the primary people to carry out any of the plans or principles that come from this. They will also be the data collectors. The local community, schools, and Universities will need to determine how they can help with playgrounds and safe walking and biking trails. Finding tax money to make these improvements may be necessary and involving this group ahead of time will make that process easier. Last but not least are the schools and their contract with the vending machine industry. It makes no sense at all for a child to eat healthy food in the cafeteria and then be able to go out in the hall to get M&Ms. Of course, we know that this is a livelihood for many of these people but what will be needed is for them to change the kind of snacks that are available here. This includes things like Coke and Pepsi machines. This will not be an easy task, however, involving them early in the process will help the process become more

Present how strategic planning, performance improvement, and Essay

Present how strategic planning, performance improvement, and information systems are interrelated and fundamental to the delivery of quality health care - Essay Example This is because health care organizations are dynamic and thus they experience changes that are rapid, complex, and discontinuous from time to time (Swayne, Duncan, & Ginter, 2006). This makes the people involved in its management to require high degree of leadership skills. The investigations would have the capacity to improve this and thus improve management of these organizations. The issue to be investigated in this research is management of health care organizations. This encompasses issues like strategic planning, operational planning, and tactical planning. Health care organizations face a form of competition that could only be addresses using a systematic fashion (Moseley, 2009). The systematic fashion could be achieved through coordination of strategic planning, operational planning, and tactical planning. Issues that would be investigated by research proposed by this paper will aim at improving these three aspects of management and their coordination. Impact of not investigating this issue would be very great since it would make it difficult to improve management of healthcare organizations. Moreover, it would make improvement of these aspects of management too hard. As a result, health care organizations administrator would be able to use their leadership position and capability to interrelate strategic planning, performance improvement, and information system to provision of quality health care. Therefore, the profitability and survival of health care organizations in their respective markets would be greatly reduced. The research topic, which to be investigated in the proposed research, is improvement of health care organization management. Various specific researches have been undertaken on this research topic. Some of them have been trying to identify the factors that might be hindering proper management of these organizations. Others have been trying to investigate the impact of poor

Change Model Assignment Example | Topics and Well Written Essays - 1000 words

Change Model - Assignment Example How change is introduced in an organization greatly determines how it will be accepted by the employees which will contribute to organizational success. Companies want to grow and expand in the long run but the problem arises where change is an intimidating step among the management and employees since the outcome is unknown and since they are moving out of their comfort zone (Van de Ven & Sun 2011). For change to be effective, a detailed plan has to be made in advance, implementation has to be slow and steady and most importantly is that the people it affects have to be consulted and involved in the change process rather than being by- standers. The change has to be measurable, ideally achievable and realistic. Some important questions need to be answered before introducing the change; what is it that we want to attain from the change, how will we know that we have attained the change we long for, who are the people that will be directly affected by the change and what is their expe cted response? It is by answering these questions that will form the basis of how to explain to the employees of the reasons for the change and help them understand and contribute positively towards the achieving the change (Van de Ven & Sun 2011). ... Since opening up the shop in Shanghai is for a short time, the organization may be testing the waters to see how well their company will respond to international change where the people as well as their culture are different. In the first stage of unfreeze, the organizations tries to break the status quo by explaining that these changes are necessary and should be accepted for the company to grow. The key to this stage is to develop a compelling message to the employees of the need for change perhaps due to worrying financial results, poor customer satisfaction, or just the need for improvement and expansion of the company for it to grow (Van de Ven & Sun 2011). For the change to be successful, it is important that the employees be prepared psychologically by changing their core beliefs and attitudes about the organization. If the company wants to go global, there is need to change the mindset of the employees, stopping them from looking at the company in its regional state but as an international company. For goals to be achieved, they have to be foreseen before they are worked towards achieving them. The first part is very hard and stressful since when change starts, people have to start adapting to the new ways of doing things which pushes them off balance. It is for this reason that during early stages of the new store would seem slow and progress to be almost none. If this phase is not handled carefully, rebellion is likely to be seen among the employees (Mariana & Violeta 2011). The second phase is the change part where people are inculcated into the new radical ways of doing things. People have to see that the change is meant to benefit the entire company.