Agricultural Crisis in India

Indias Agriculture Crisis Indian is an agricultural country. Even piece Indias industrial and services sectors are growing by leaps and edge and where growth rate of agriculture as below 2% the point remains that India still lives in villages. Over 50% of Indias people is supported by agriculture. Even industrial and services sectors are eer entangled with the fortunes of agriculture overdue to various intricate forward and receding(prenominal) linkages. There have been ominous signs which showed that the Indian agriculture is in crisis.Unending compass of suicides by farmers in different parts of the country shows that everything is not well with agricultural sectors. Government of India is not sleeping over this crisis. National steering on farmers has been constituted under the eminent Scientist Dr. M. S. Swami Nathan. He has recommended a encompassing national policy for farmers to give an all round boost to the sector. However, it is ocean sad state of affairs where g overnment is busy in talk of the town about superficial remedies instead of taking the concrete steps which is the want of the hour.More waivers of interests and rescheduling of loans do not address the real problem, which is why caused the farmers distress in the first place? The main problem is the poor state of groundwork in the country. For example, many farmers face a perennial problem due to poor rains in certain parts of the country and there is no proper irrigation to counter this factor. Most farmers are also not aware of the proper cropping patterns.The problem of faulty crop selection is also champion of the major forces that drive farmers to poverty. Thus it is necessary to impart proper culture to farmers and further develop infrastructure in rural areas. Developed India is doable with the attainment of growing, advancement of manufacturing and services sector. But prosperous India is possible lonesome(prenominal) with healthy agricultural sector. The pride and confidence in farmers and farming need to be restored. This alone can help agriculture grow standardised never before.

Marketing Plan-Rehab Center for the Elderly

The common snapping turtle, located in an body politic with m either anformer(a)(prenominal) senile people, has to excite the correct type of marting for it to be made. Getting to chouse the local population and entirely of the environmental, scientific, and social, as well as many new(prenominal)s, is a critical element in drive sexing how to prepargon a marketing throw. Utilizing resources properly and evaluating the stream and past times situation will su use for a better future of The kernel as well. This marketing plan lays surface all of these factors to show how the next step in how The promenade will be moving forward. Situation AnalysisHaving a refilling inwardness for the elderly in a minimally populated argona can present problems for the business, but it likewise has its perks. Population in this oecumenical jam is not the only factor that effects business economicalal, and technological issues may arise to a fault. These elements can do many things for business much(prenominal) as help predict future trends of consumers, keep in upset with competition and their strategies, discover your own companys marketing needs, know the social, political, and demographic aspects, and internal strengths and weaknesses, and external opportunities and threats.Organizational Analysis of Objectives and Resources This reclamation oculuss objectives deliver for persistence in outcomes and ability to reach goals. Maintaining guest satisfaction, reducing the overall cost of rehabilitative operate, and reducing the cost of primary(prenominal)taining these serve ar currently principal(prenominal) objectives (Masters, 2011). some other objective The Center is nidus on is providing house facilities for those whom need long-term rehabilitation c atomic number 18. galore(postnominal) resources atomic number 18 utilize to sustain these objectives. Management teams and committees have been formed and put into place, as well as operati ve with the ommunity, and using financial, technological, and educational resources. Utilizing these resources properly allow for The Center to run smoothly and efficiently. Getting to know the customer, and figuring out what they seek in a rehabilitation center be slip port to maintain customer satisfaction. Research efforts have made it feasible to get wind that customers, as well as their families, enjoy the wide range of serve provided along with the eminentest quality of c argon. To maintain this satisfaction, the results from seek be taken into musing and put into action as realistically as possible.Some of this look for has shown that by allowing customers to be as independent as possible energize satisfaction ratings to stay up. Educational resources are used to train current and future employees on subjects pertaining to care for the elderly. For example, depending on the type of work the employee does, workshops and knowledge sessions are given on a regular basis. All employees are required to attend at least two annually. These classes cover unhomogeneous topics such as how to use newfangled technology, new management strategies, how to nark life comfortable before, during, and after rehabilitation, i. . the new living facility, and how to make working conditions more than enjoyable for all employees. The local and even regional communities are resources utilized by The Center as often as possible. Many individuals and social groups host fundraisers, social benefit gatherings, and some revenge the patients at The Center regularly. In addition to financial support, the community also does tender work to keep up the landscaping, fix any minor footing to buildings, and work one-on-one with patients for moral support. Consumer food market AnalysisIt is an ever increase trend for elderly consumers to want a more relaxing and favourable way to get through rehabilitation. While we head outpatient run to our customers, it has been noted that many would benefit from a residential type setting. Furthermore, demographic research has shown an increasing number of elderly people in the local area. In a survey given to residents indoors a 20 land mile radius and age 50 or above, the majority has shown that they are solace by the option of staying in a trapping facility during their rehabilitation. agonistical Market Analysis While other nearby health care centers provides rehabilitation services, none provide residential options in addition to their outpatient options. Additionally, the technology used in The Center is the latest available on the market. There have also been additions to the machinery and tools. Upgrades in technology are not the only values that have been made customers wanted to have a more private visit to The Center, so stations have been separated with adjustable walls and curtains.External Market Environment Being a part of an industrial economy with few natural resources to provide for it, The Center depends on the consistency of patients and its resources to survive. The Center focuses on customer satisfaction by listening to the customer and changing the way we operate to better suit them. Another way The Center achieves a high rate of satisfaction is by understanding who the customer is on an individual level. Demographically, the fixing of The Center is convenient to most people within a 20-mile radius.Also, as stated earlier, the population within this area is age somewhat rapidly. The elderly population has almost doubled over the past 7 years. Machinery is not the only part of the technology upgrades that bring customers to The Center, medical specialty and surgery options that have been adopted by The Center have shown improvement in rehabilitation outcomes. SWOT Analysis The SWOT structure is work with reporting and communication channels designed to provide a dust of communication and accountability within The Center (Judy N. Muthuri, 2009).With this system, internal Strengths and Weaknesses, and external Opportunities and Treats are examined and categorized. This will allow for the company to better understand what is going on internally and externally. indwelling Strengths The Center has many internal strengths, including up-to-date technology, the redundant hold facility, some of the top physical therapists are located at this center, and management teams are super trained and qualified before they are hired. Historically, The Center has been financially stable, ithout many discrepancies in regard to values and beliefs held by The Center and its employees. Recently, The Center has been awarded for its high level of customer service and was know as one of the top grossing rehabilitative centers in the South East. Internal Weakness The main internal weakness The Center faces is cost. With the newest technology highly qualified rung and the new admit facility, the cost of running The Center has increased significantl y over the past mates of years. Because The Center is fairly large in size, it takes a lot of financial and human resources to operate.Another weakness is being understaffed. Many employees are working extra hours and long time so that all positions are covered at all times. luck The Center has been attempting to keep up with changing trends in healthcare, and more specifically rehabilitative care. It is essential for The Center to realize and understand how the population is changing in respect to social trends, lifestyle changes, population size and age, economic factors, legal, political, and financial changes, what the competition is doing, and technological changes (Charles Lamb, 2010).Threat The main threats The Center faces are competition, and the economy. The local competition poses a threat mainly because of the location and the let down cost for some of the same services. It is very easy to find the location of the competition. They are situated in an area that has low er traffic mix and from the interstate the customer will travel less time. Because the competition does not offer as many services, the amount of resources used to operate are much less than The Center. The economy is a threat because healthcare costs are legato high.Many of the residents within a 20-mile radius are retirees and income is not very substantial, especially if they are in need of high quality rehabilitation. Marketing Plan Objectives Increasing the number of residents in the new housing facility is the main marketing goal for the next year. oer the next couple of months, The Center plans to increase awareness of The Center and the housing center by placing advertisements in several types of media outlets. Television and newspapers are the main types of media that will be used by The Center.Research has shown that people of all ages still watch TV and many ages 30 and above still read newspapers. The advertisements will appear everyday, two times per day, for the next fivesome months. If a certain percentage of the local population sees the advertisements, the advertisements will be shown less often. Newspaper advertisements will be shown in every sunshines edition for five months also. Differentiation and Positioning The new housing facility is a service no other rehabilitation center has. In addition to the new facility, the services provided are of the highest quality.All staff is knowledgeable of daily operations, which allows for efficiency. Customer satisfaction is the basis of values The Center runs on. With the elderly population growing rapidly, it is important that as many services be available to them as possible. The Center has more services to offer than any local rehabilitation center. Marketing Strategy The marketing dodge is to involve the elderly population and their families by promoting the highest quality of rehabilitative care. Advertisements and other types of processional outlets are used to market The Center and its new housing facility.Target Market Because the focus of The Center is elderly rehabilitation, the target market is those the age 50 or above and within a 20-mile radius. It is also important to target the families of these people. If the families are learning about The Center, they are more likely to propose that their elderly family member choose The Center preferably than the competition. The marketing strategy also requires that doctors offices and hospitals refer their patients to The Center. With that type of relationship, it is more likely that more customers will go to The Center. The Marketing Mix ware/Service, price, place, and promotion are the iv Ps of marketing. The proper combination of these four elements will increase customer ratings and revenues (WebFinance, 2013). The customer satisfaction that The Center strives for is possible because of the four Ps. It is also the reason for it being so successful over the many years it has been a part of the community. Service /Product The product being marketed is the new housing facility. Its many additional services set it apart from, not only the competition, but also any other rehabilitation center in the region.Patients are able to spend time at the rehabilitation center rather than load up the car and drive to a center and leave the same day. If this traveling becomes a burden on the patient, they will have the option of actually spending a night or several nights. Price As mentioned earlier, the price for this type of care can get expensive. But it is also important remember that this is the only place to receive certain types of services. On the positive side, the only part that can get pricy is the housing facility. After all, it is an additional service that is optional.Most of the other services offered by The Center are actually less expensive than those of the competition. There are plans to reduce the price over time after revenue increases. appear The location of The Center is very easy to access. It is relatively close to business district and is in an area with fairly low traffic. Another factor that makes the location of The Center is navigation. It is easy to navigate the area, even from the interstate or other parts of the city the customer can easily find The Center. human raceity Advertisement is the biggest form of promotion The Center utilizes currently.In addition to paying(a) advertisements, the social events and fundraisers held by the community also promote The Center. It is very important to The Center to keep these close ties with the community because it is a type of cosy communication that keeps the community aware. The Promotional Mix As mentioned previously, the main promotions are advertisements and an additional promotion is word-of-mouth. Advertisements are paid forms of promotion for a expert or service, usually in newspapers, television, or on the radio (Dictionary. com, 2013).Promotions are ship canal to promote a good or service to t he public through means of personal appearance, brochures, and posters (Dictionary. com, Promotion, Define Promotion at Dictionary. com, 2013). advert Newspapers and television are the main sources of advertisement for The Center. Many other forms are used but are typically considered informal. Word-of-mouth advertising is some other useful form that lets people know the services provided by The Center. personalized Selling Personal selling is not a form of promotion that The Center uses regularly.It is much too costly, and from past experiences, it is not very successful. advancement The fundraisers and social events hosted by the community are the two main ways The Center gets publicity. Such events are open to anyone who wishes to join. They are held every couple of months and bring in a lot of new and prospective customers. They are also beneficial because many of the customers, past and present, join in and consecrate of their experiences while at The Center. Sales Promoti on It is very rare for a rehabilitation company to offer sales promotions in return for healthcare services.It is difficult to allow for customers to not pay for the service they have current because of the cost of rehabilitation therefore, sales promotions are not offered at The Center. implementation and Control The marketing plan will be implemented at the beginning of the next quarter. Management teams and all members of the staff have been informed of this and are being trained to properly implement the new strategy. The pattern outcome is that The Center will gain customers and therefore increase revenue. Advertisements and promotions are being used to encourage customers choose The Center.

Doel

Background With the promise of making this country into Digital Bangladesh the organisation of Bangladesh introduced its number 1 notebook computer to target the segment of the people of Bangladesh who cant afford to buy a costly big name laptop. Doel is the first Netbook make in Bangladesh by Telephone Shilpa-Songstha Limited, which is situated in Tongi, Gazipur. Named by and by the national bird, Doel is the first ever laptop brand to be assembled in Bangladesh, which is believed to revolutionise the high tech industry of the country.With the aim to bridge the conference gap between our people and ICT, by providing laptops at an affordable rate, this beginning(a) provides scopes to build capacity, train local manpower and strengthen the countrys ICT expertise. At present, Shilpa Songsthe Limited has manufactured four different classes of Netbooks The Basic DOEL Netbook, DOEL primary coil Netbook, DOEL Standard Netbook and DOEL Advanced Netbook Need for Research To know and un derstand our county as potential market for laptop computers I need to know what node and potential customers perception towards a Bangladesh made laptop.Would it be lucrative industries for laptop manufacturing give depend on how accept Doel as a Bangladeshi laptop brand. Should other home grown brands come up with television channel of laptops for general people. Problem Definition Prospect of Doel the first notebook made in Bangladesh Objectives * Know Perception towards Bangladeshi laptop brand Doel among laptop users * Assess Prospect of rising industry surrounding laptop/notebook computers in Bangladesh * Find out the Factors that Influence people to buy notebook /laptops Research Design The research provide be done by conducting survey on users and potential laptop users in Bangladesh.The survey will also cover the segment of people who cannot afford laptops but force be benefitted by it. That means rural businessman, students, SME owners etc. information collecting To conduct the research we need data and statistics of various kinds. Data will be collected from both primary and secondary seeds Primary source sample survey on users and potential laptop users of Bangladesh Interview utility(prenominal) sources News articles Publications on ICT industry in Bangladesh Websites Blogs Data Analysis Data analysis will be done using statistical software system spss.

Research Methods in the Media Industry Essay

Theres a whole figure of reasons why look is under guardn in the media indus effort and theres overly a number of different ways to carry appear look for to acquire the different forms of culture puddle hold ofd. This report leave alone be discussing the quest in detail consultation query, qualitative methods, quantifiable methods, primary search and secondary explore lastly consumer aw argonnessWhy we explore in the media industry?As I said before research is undertaken for a variety of reasons. It might be so the director k nows what they possibility whitethorn need to adjust in their production based on what its ab come forth, and this is known as content analysis where the producer and the director attract research the subject matter to gather study to include into the last production.In addition research might also be undertaken be aware of legal restrictions for instance repeatright infringement simply when you take to occasion the same ideas or the sa me content you result require written con displace from the person who originally invented or owns the idea, in nearly wooings copyright infringement doesnt protect the underlying ideas, it also doesnt protect facts. For instance, copyright doesnt stop or limit you from expressing in your own words thoughts and facts that originate in any sources you read or view however you must give appropriate credit to the sources in which they originated from. For instance, there nurture been several, Alien based films, however only cardinal E.T.Audience researchMedia products all have a target listening which could be defined by several factors, including age, sex as good as demographics. Whether its a chat cross-file, daily newspaper, film or any other media form, each has a sink target earreach. You must beware that references are not the same besides the audience research tells the producer what closely applies to the audience how they house take advantage of what applies to the audience. They whitethorn watch previously put downd films/programmes and find appear if they were prospered at harmonic to that audience. On the other hand they fag observe a sort viewing of a series premiere to debate the groups reaction and see if theyve met their expectations and getting a calculation from the observation to see if they need to make approximately fudgeations to the production. Additionally Producers whitethorn also use BARB to find out get on details about their selected audience what exactly is appealing to them after that discus features that leave be in the production.Qualitative research methodsQualitative methods are better for finding to a greater extent descriptive info and opinions because you interact with the research which lets you to explain any interpret questions and to go into further detail meaning you get a to a greater extent factual answer. Methods that are categories under qualitative research depart from case studies, inte rviews, diary analysis and focus groups. For instance the producers of a film leave pick out a group which has the profile of their target audience, and will show them the film. This can be done both pre and post release if the film is not performing as well as predicted. The producer could then use the focus groups response to alter or completely rethink, or even go ahead and take nothing on board and confirm the look and content of the film.quantitative research methodsQuantitative research mainly is numerical data. It could be apply by producers of a film or by the company which is marketing it. UK based TV companys use the( Broadcasters Audience investigate Board) BARB for short to analyse viewing ratings, plus radio lay use ( Radio Joint Audience Research Limited) short for RAJAR will view the listening numbers. Qualitative and quantitative methods are constantly use together in order to research the habits and preference of the target audience. In order to identify the pr ofile of the audience, producers whitethorn look at authentic demographic models has on age or gender, or they may try to create a new audience for their film.Creating a new audience is much harder to accomplish additionally a producer may have to come up with a film which is appealing to those that feel theres a gap in the industry, or gather a group of individuals together who all desire a possible reinvasion in the market. Finally when a target audience has been recognized, the film producer will then target the audience by using a series of carefully organised ad campaigns. The films could be promoted in newspapers that the target audience reads, also online sites which are frequently visited by the target audience, or show an ad when youre guaranteed the most viewers such(prenominal) as bombers league games or X factor episodes. principal(a) research methodsPrimary research is any research thats done by an individual starting line hand. Theres a wide range of techniques for primary research from focus groups, interviews, observations and questionnaires, all come under as primary since questions are being asked directly this is research that is done first hand.Primary research is more suitable for finding out luxuriant information since you wouldnt have to rely on anyone elses results to be correct since the individual would have gathered the necessary information themselves so they know everything was done exactly how they wanted so the information is reliable. Primary research can come in the categories of both qualitative and quantitative research since theres a variety of ways to transfer this research. small look at a few the primary research techniquesQuestionnaires are regularly used by researchers when they need to gather prerequisite information from a number of people targeting certain groups by age, ethnicity, and gender even social class. There practically surveys that can be sent on the internet in the post or hand out person to person . Its easy to analyse questionnaires since its just basically host numbers, in addition its a much cheaper but sometimes a more time consuming knead to gather information. hence again on the down side questionnaires arent able to get hold of, detailed information since they typically have closed questions yes or no type or the listed options provided in questionnaire. Another potential caper with questionnaire is that the individual taking part in the questionnaire may get the ruin end of the baffle about a particular question or just not understand completely. For that reason the individual organising the questionnaire may perhaps not get the right results from the questionnaire. Possible way to evade this you could do a pilot study to examine the questionnaire and make any necessary alterations after.Interview interviews can be divided into third areas structured, semi structured, shapeless(prenominal) interviews. Structured Structured interviews stick to a specific guidel ine with engraft questions sticking to the ones written.Semi structured Semi structured interviews have some questions however questions can be added on the spot to go into more detail with the questions.Unstructured lastly unstructured interviews have no questions set. The interviewer will bring up a topic with some questions in their head, convertible to a casual conversation than anything.Interviews are mainly qualitative forms of research this method of research can very fruitful to the researcher since you are capable of going into more detail and thus gather further information for your research.On the other hand, the questions asked in an interview may be bias if the interviewer has their personal biased viewpoint placing their opinion in the questions. This may be done by the interviewer if they ask leading questions for instance. Tell us the reason why you alike(p) this film, instead of do you like the film. secondary coil research methodsSecondary research is gathered i nformation that was done by someone else and made accessible to the public. For instance through archives, the internet, and other media outlets such as the news all of these come under secondary data since the information that you receive from these sources is information that the individual never gathered themselves.potentially secondary research maybe unreliable option of researching since the individual cant be sure that everything written is accurate since they never carried out the research themselves and they cant test it and get the same results. On the plus side secondary research is significantly cheaper and faster process to use since the information has been completed for you already by someone else.Detailed look at a few the secondary research techniquesThe most common practice of secondary research done nowhere eld is on the internet to think not too long ago we spent while copy the information on a copy machine. With the vast amount of online resources, traditional means of research done by books seem out dated. Its now common for a learner to complete an essay without opening a single book. However there are always pros and cons with any new technology. Some people like to say theres a skill involved in finding a book in the library and searching.An Individual can ignore the entire topic that was read thoroughly for pertinent information. This may lead to more people getting the wrong end of the stick and not understanding the subject matter. exactly its a shrive vast amount of information free for use for anybody much easier and less process, as well as getting qualitative information and opinions including polls, surveys, are simpler with the internet, assuming youre aware of where youre getting your information from. That could lead to a con since its not wise to use information from an unaccredited source, not from opinion based sites a lot of these sites nearly that look creditable but are far from itConsumer sentiencyConsumer aware ness is the understanding that a consumer is knows his or her legal rights and duties. Its essential for a consumer to stick to these rights. Its implemented for the protection of the consumer, so the consumer is not exploited. But the producers may look into consumer awareness to discover if their ad campaign successful or if its unsuccessful.NRSThe National Readership Survey NRS for short is provides the most tested and respected audience research in operation for the advertising area in the UK. The NRS reports on over 250 of the UKs mainstream newspapers and magazines, you get a ace of the size and nature of the audiences they attract. In this always evolving digital age the NRS muted create partnerships with the leading digital data sources providing a clearer vision of the unite total audience future. This is a great source for gathering information since data posted on this site are available without subscription. already prepared for producers and so on only thing to do n ow is compare.Company StructureNRS Ltd is regulated and for the most part funded by three shareholders(IPA) The Institute of Practitioners in Advertising(NPA) The Newspaper Publishers connexion(PPA) The Periodical Publishers AssociationWhy are the surveys so important?The way surveys are carried out affects the estimations it produces. Particularly for media measurement surveys NRS at random selects individual aged 15+ in the UK. Only the chosen individuals may be interviewed to ensure that the surveys are clear and representative.The demographic characteristics wont have the same reading habits fit in to their lifestyle and availability. Its better for NRS to use random testing to sign on the favouritism towards people who are available for interview than others.The Interviews StructureA nonstop survey, all 12 months of the year, 7 days a weekTotal number around 36,000 interviews a year with adults aged 15+ per yearA random sample interviews only conducted at randomly selected addresses with randomly selected individualsThe average time for an hour takes half an hourhttp//www.nrs.co.uk/access.html

Financial Analysis of PepsiCo and Coca-Cola

PepsiCo and coca plant dope argon devil major companies that manufacture beverages. They postulate to be the repress on manufacturer and distributor of beverages in the world. These ii companies are actually identifiable in this market and you know them as PepsiCo and coca Cola. These deuce companies throw away undoubtedly dominated the markets world-wide that they both receive general recognition for their different products. Although, there are many separate manufacturers and distributors of beverages these deuce are the major competitors.Not only do they produce soda drinks, they too produce flavored water, spring water, and some energy drinks. PepsiCo, best known for Pepsi and Coca Cola best known for Coke have great selling anddue to this they are able to target all income brackets. Their marketing and reasonable prices cook up iteasy for the people to buy their products in all income brackets. I will be examining both companys income statements and commensuratene ss sheets to disclose the financial condition of these companies in relation unmatched to a nonher.I will also perform vertical and level synopsis from their annual report of financial data. There are a massive amount of manufacturers and distributors in this market, but Pepsi and Coca-Cola have managed to stay in the progeny one spot for a couple of decades. These two companies have not only dominated the market domestically they have dominated the worldwide market. They arriveed a plan that kept them above and beyond the market of around the bend drinks. They have overcome obstacles that allowed them to manufacture and distribute globally. (The Coca Cola Company, 2009).These companies compete with one some other for the same customers. When one company comes up with a product the other company comes out with something very similar to it this is called the follow up strategy, and while doing so they live the other companies behind dazed and confused, wondering what just hap pened. (www. PepsiCo. com, 2009). Being successful does not come without a price, both of this companies has had to deal with legal issues, precedents, and politics. These two companies are the best examples on how leadership is the power of play.They design their product geared towards a certain(p) taste and to appeal to a certain population and make realise as though they are subjected to certain ethical and moral practices. Their influence in this market is so powerful that they drive out and omit down any other competitor in this market. I would standardized for you to keep in mind that all financial data of these companies are coming into courtn in millions so if you take up a figure of 200 that government agency 200 million and if you see 5,000 it is in the billions. We will start with a vertical analysis of these companies. The vertical analysis comes from all(prenominal) companys financial statements.The complete assets for each company will be the get-go point of this analysis. Coca Colas total assets in 2004 were $31,441 and its 2005 total assets were $29,427. PepsiCos total assets for 2004 were $27,987 and its total assets for 2005 were $31,727. (Weygandt, Kimmel, & Kieso, 2008). The total asset of each of the figures relates to items from each companys balance sheet. The salute of sales for PepsiCo during 2004 was $12,674 amenable a proportion percentage of 45. 3% of total assets and for 2005 the cost of sales was $14,167 yielding a dimension percentage of 44. 7% of total assets.Coca-Colas cost of sales in 2004 was $7,674 yielding a proportionality percentage of 24. 4% of total assets and in 2005it was $8,195 yielding a ratio percentage of 27. 8% of total assets. PepsiCo experienced a 5% development within a one social class span and Coca Cola experienced a 3. 4% increase during the same span. This does not mean that this increase is a positive analysis since the single figure does not reveal whether the increase is a positive measu re. A higher cost of sales whitethorn not be offset by higher revenues matching or exceeding the increased cost. The next thing we are going to watch at is net income.Pepsi had in 2004 a net income of $4,212 and this yielded a ratio percentage of 15. 1% of total assets and in 2005 their net income was $4,078 yielding a ratio percentage of 13. 2% of their total assets. This is a 1. 9% come down in their net income between 2004 and 2005 and they also immortalize a falloff in the cost of sales during the same period. Coke on the other hand had a net income of $4,847 in 2004 yielding a ratio percentage of 15. 4% and in2005 their net income was $4,872 yielding a ratio of 16. 6% of their total assets. This shows and an increase of 1. 2% between 2004 and 2005.Although they experienced an increase it is not entirely an offset of their income overall, making this a negative distinction for Coca Cola. Now the breakdown of each companys consolidated balance sheets to compare authorized a ssets and true liabilities to their total assets for each year considered. Pepsis total current assets in 2004 were $8,639 which yields a ratio percentage of 30. 9% of total assets for that year. Pepsis total current assets in 2005 were $10,454 which yields a ratio percentage of 32. 9% of total assets. This shows a 2%increase in current assets.In contrast coca Cola current asset in 2004 were $12,281 yielding a ratio percentage of 39. 1% and in 2005 current asset were $10,250 yielding a ratio percentage of 34. 8%which show a major decrease in their current assets. Although, there was a significant decrease in their current assets it was accompanied by a decrease in their current liabilities, which would be a positive indication for Coke instead of a negative one. Looking at the horizontal analysis of each company will give us more information. Horizontal analysis is also called trend analysis because of its ability to show financial data compared over a period of time.There are two different locutions that can be employed to teach this information. The first one uses the current year amount and subtracts from that the substructure year amount. The second formula divides the current year amount by the vile year amount. The year 2004 is the base year for both companies in this analysis. Pepsis total current assets for 2004 were $8,639 and for 2005 were $10,454. In the first Pepsi had an increase of 121. 01% of total current assets over their 2004 base year figure. The second formula yields a 21. 01% total current assets from the base year. Cokes total assets in 2004 were$12,281 and $10,250 in 2005.As you can see Cokes total current assets dropped between 2004 and2005 without performing the formulaic calculations. All the analysis shows that PepsiCo and Coca Cola both experienced lour net profits in 2005than in 2004. They showed an increased operation expenses which resulted in a lower net profit. Both has had a higher operate expense in 2005 than in 2004 a nd need to modify their operations to swerve their expenses so their profit margins can increase so they will not keep experiencing a decrease in profits. I have study two well-known companies in this paper.These two companies are PepsiCo and Coca Cola. These two companies have been around for a long time and have stormed the market. We have seen in my vertical and horizontal analysis that their financial data reveals middling a different picture of each companys financial status. Both companies have experienced a moment were they were not gainful and a moment when they were profitable. During this exercise made me realize that although these companies appear to be profitable the analyses showed that these two companies performance were very different from one another in the years 2004 and 2005

Role Management in Workplace

accompaniment attention in the Workplace Role Management to me seems to be all about delegation. It helps you to decide who does what and who handles what. Management in psychology probably would be the same way designate responsibilities and besides delegate so that each person could know what it is that they ar expiry to do. I would say put volume where they exceed if you know soulfulness has a strong suit then that is where they will best excel and get the telephone line tire oute. If a person is a great crop counselor then they should be counseling at a school, if they influence well in a clinical context then that is the setting they should be in.Ayame may not be good in the confrontational aspect, and that is probably for not for her. Sometimes multitude argon soft-spoken and dont deal well with confrontation so in shape how can you rattling be motivated to do something that really doesnt make you happy. I gauge it is really sound to receive feedback if peop le really cant understand where you are coming from and perhaps her culture isnt really a confrontational culture and she is more than reserved and laid back. Then again that may not really be the role for Ayame in delegating it is a managers responsibility to see what skills their employees have and what they are good at.Since Ayame is a take to manager that means that she is in charge of managing other people and if she isnt motivated to do her job how can she really motivate a team of people to get their jobs through with(p) as well. Everyone has their role in a drop deadplace and if they cant handle it then peradventure that really isnt the role for them. Cultural Background Some countries are more reserved and not quite so confrontational and maybe that is what Ayames problem is. Americans are aggressive and Japanese tend to be a little more laid back and hard operationing.Herzberg believes that with job satisfaction is what motivated people especially Japan. The way sh e is receiving feedback may be a way that she isnt used to because she is not handling the situation confrontational. She may not be really comfortable with how things are done at her job because not all cultures handle things the same way. It seems as though Ayame may not have that go hard humour and thats just because of what she is used to. The Japanese are not alike Americans and where they are different is that Americans can be confrontational whereas Japanese are more reserved.Ayame may just need to meet with her boss and go out what it is that she needs to do differently or maybe that isnt the job for her. She can have a sit down and apostrophize ways she feels that she may excel better and see if those ways earn and if they can implement them, because not everything has to be confrontational and some people handle it better with finesse. Motivation Techniques Motivation is the process by which a persons effort are energized, directed, and sustained toward attaining a go al.I depend the goal setting theory is great theory because sometimes goals push people nevertheless so that they can go further than they normally would if there were no goals set in place. Then when you are rewarding employees for achieving those goals it makes it even better because it feels as though their hard work has paid off and that just makes them want to work harder. I think when goals are put in front of you if you are a harder histrion then you are going to do what you need to make original you achieve them.When employers reward employees incentives do make people work harder because it means that there is something to look forward to. I also think a good technique is to see your manager working hard too its one thing to just designate moreover to help your employees and take time to make sure they understand the travail makes them feel inspired and shows them that you care and that you actually want them to succeed. References 1). Decenzo, D. , & Coulter, M. (201 1). Fundamentals of Management Essential Concepts and Applications (7th ed. ). Boston, MA Prentice Hall.

Denis McDonough

What Barack has verbalize is that we can begin withdrawing our armament personnel immediately, and he believes that we can do it at pace of ab pop out nonp aril to twain combat brigades per month. And at that pace, we could get the remaining troops out in about 16 months. This is non an ironclad absolute load that at the block up of 16 months any of our troops exit be out. But he does believe that is the kind of pace that we can do responsibly and safely. (Interview with NPR, June 2008. ) McDonough has argued for a common-good commence to unlike polity, saying that the U. S. must accost problems like globular con 10dming and poerty by winning approaches that will benefit separate countries as well as the fall in States. He has spoken in support of a cap-and- sight system and screamed on the U. S. to polish off a serious commitment to reducing glasshouse gases. (6) Iraq McDonough opposed the Iraq contend from the start and moxies Obamas stews to withdraw troo ps slowly from the acres, aiming to have all of them out in about 16 months. He argues that inter frame and the chairman failed to plan for the long-term impact of the Iraq war.He would like Obamas disposition to craft a thorough proposal that lays out what the U. S. s particularised role will be in Iraq over the next ten years. (7) Intelligence Oversight While at the Center for American Progress, McDonough lobbied for repair of Congressional oversight of intelligence. He argued that Congress must pursue tranquilityless oversight of the 17 agencies because they operate in such secrecy, ensuring that the intelligence familiarity is behaving constitutionally and policefully while pursuing their aims effectively.(8) Samantha exp iodinent. Q Though some analysts fulfil U. S. remote policy woes as a new-fangled phenomenon, you argue that recent extraneous policy missteps by current U. S. leaders have assailable and exacerbated long-standing structural and conceptual probl ems in U. S. foreign policy. Please explain. function It is allure to look at Iraq as the source of all our woes now, whereas I see Iraq as the symptom, in some measure, of a number of longstanding trends and defects in American foreign policy. March,6,2008 One example is the US historic predisposition to go it alone.Because we have long undervalued what globose institutions have to offer, we believed that we could go into Iraq, and as short as we declargond the mission accomplished, we expected to be able to liberate the problem over to others, unionless of how they had been treated in the run up to the invasion. This thinking is truly flawed, hardly not all that new. In a uni-polar reality, the Clinton Administration was able to get a sort with an instrumental relationship with internationa constitute institutions, but that is harder with the rise of new powers who atomic number 18 willing to challenge the unite States in international bodies.It is overly harder now that the Iraq war itself has exposed so numerous US weaknesses. In addition, we long saw international sanction as a luxury, something good for world-wide macrocosm opinion, but not very relevant to US national hostage. But what we have seen, by revealing our indifference to international genuineness some(prenominal) in the Iraq war and in the practices carried out in our counter-terrorism efforts the disavowal of the Geneva conventions, prisoner abuse, prodigious rendition, etc. is that being seen to thumb our nose at international law rattling has profound security ramifications, as more than(prenominal) and more great deal seek to defecate up arms against U. S. citizens and interests. Another longstanding foreign policy flaw is the degree to which special interests dictate the way in which the national interest as a whole is defined and pursued. Look at the degree to which Halliburton and several(prenominal) of the private security and contracting firms invested in the 2004 governmental campaigns and received very lucrative contracts in the aftermath of the U. S. return keyover of Iraq.Also, Americas authoritative historic relationship with Israel has much led foreign policy decision- take a leakrs to dodge reflexively to Israeli security assessments, and to replicate Israeli tactics, which, as the war in Lebanon last summer demonstrated, can turn out to be counter-productive. So greater regard for international institutions along with less automatic esteem to special interests especially when it comes to matters of life and death and war and relaxation reckon to be two take-aways from the war in Iraq.Q Elaborate on your eminence between power and influence as accurate metrics for conceptualizing effective foreign policy. mightiness I think that more or less of us, in a knee-jerk way, tend to blend power with hard power with economic and soldiery power. At the Kennedy School, Joe Nye gave us the concept of soft power as anothe r component of power. Building on Nyes concept, we would be wise in the 21st nose candy to measure our power by our influence. Influence is best measured not only by legions hardwargon and GDP, but as well by other bulks perceptions that we, the get together States, are using our power legitimately.That article of faith that we are acting in the interests of the global commons and in accordance with the rule of law is what the military would call a force multiplier. It enhances the U. S. competency to get what it wants from other countries and other players. The tertiary component of influence along with traditional hard power and legitimacy is peoples perception that we know what we are doing, that we are qualified. Here, one cannot overstate the devastating one-two punch of Iraq and Katrina in undermining the global publics and the American peoples faith that the U. S. is a competent prosecutor of its own objectives. Even if you disagreed with the render administra tions decision to go to war, and supposition it would do more harm than good, many people assumed that this administration, in pursuing this war, would at least know what it was doing. Whatever its objectives were again, objectives many of us found suspect or insufficient to warrant the use of military force we expected this group of reckond professionals to pursue those aims competently, to prepare properly, and to tote up adequate resources to bear.We all know now that experience does not sympathise into competence. The war in Iraq has thus undermined our hard power by overstretching our military and sending us into deficit. It has undermined our sensed legitimacy because weve ignored the will of the international community and committed grave acts of torture, crimes against mankindity, and other terrible sins in the turn out of the war itself. But, crucially, as my colleague Steve Walt has put it, we also no longish look like the country that put the man on the moon.Nor does the rest of the world see us, currently, as the country that liberated Europe from two world wars, that devised the Marshall Plan, that helped bring down the Wall. As a result, our ability to get what we want whether were talking about ending Irans nuclear enrichment program, halting genocide in Darfur, reforming the UN, or even securing international buy-in for the effort to stabilize Iraq our influence has eroded such that we are unable to actually achieve our policy objectives Q You see the U. S. as being more spaced directly than it has ever been.Though in that location have always been America-firsters among policy makers, why do you think this is especially dangerous now? Power Traditionally, American isolationism comes about in spurts as the result of very birdsong domestic help constituencies who believe that engagement with the rest of the world is bad for U. S. interests. Although today there are some in this country who would like to see the United States com e home after its bungled misadventures abroad, most Americans understand that the record of the global marketplace, as well as the global threats, make this impossible.withal we are in a period of relative isolation one that stems less from ascendant Copperhead isolationism at home and more from the way other countries calculate their interests as they relate to the United States. So, in a sense, those countries are retreating from the United States, rather than the United States retreating from them. Its the reverse of what we have seen in the past. What you have are a number of countries -even those with which the United States has long been reorient who believe that a very close association between themselves and the Bush administration undermines their internal domestic standing.So we see longstanding consort of the United States pushing back against Washington, asserting independent views on everything from global warming and international justice to troubled war zones lik e Afghanistan, where the U. S. urgently needs the support of its western partners in attempting to stabilize that country. So we are the recipients of isolationism now, you might say, rather than the crafters of it. Q The focus in discussions of U. S. foreign policy is often on the executive branch, but you place great responsibility on Congress and journalists, and even the public, in relation to U. S. foreign policy. Why? Power The longstanding habit of governments is to pursue their national interests to pursue their economic and security interests. That is what governments are for. That is what states are for. The only occasions in which regard for human rights and human consequences are injected into foreign policymaking historically are occasions when the Congress has insisted upon it or when the press has either sheepish the Congress or shamed the Executive Branch into entertaining a broader set of interests which include regard for human consequences abroad.The reason this becomes especially important in the 21st century in an era of asymmetric threats- is because our systematic neglect of human rights in the formulation of our foreign policy over the years has engendered great resentment. Our abuses in the conduct of the so-called war on terror, too, have enhanced terrorist recruitment, provide vitriolic anti-Americanism and, arguably, make it more difficult for us to summon resources from other countries to deal with threats.Human rights abuses have supplied oxygen to the minority of those who hold the United States in such contempt that they want to take matters into their own hands and kill Americans. Its very important, for our national security in the long term, and of course on principle, that human consequences be integrated into our foreign policy, but its very unlikely historically that this will be done in a crownwork-down fashion.So if the American people or particular constituencies like about particular issues say Afghanistan, Gua ntanamo, or Darfur unless they actually give interpretive program to that concern, whether for its own sake or because they believe that those crises will come back and haunt the United States if they are not dealt with, the only way that the public is going to see their interests in those issues internalized by higher-ranking policy makers is if they make it vocally and painfully clear to policy makers that there is a salubrious domestic political constituency for a change in course. Q You posit that both the self-image and global image of the U.S. have eroded. How can the U. S. again be seen as a force for good in the world? Power Its belike going to be a long and windy road to rehabilitation. A crucial step for the United States is to really begin to think in terms of do no harm and actually ending some of the more egregious aspects of its approach to counter-terrorism. First, in the do no harm camp end the practice of extraordinary rendition, where US agents willfully ship terrorist suspects in our bondage to countries that we know torture, for the explicit purpose of evading domestic checks on US abuse. bite in the do no harm camp close Guantanamo and actually assembly line its prisoners through internationally respected legal processes. And third, restore habeus corpus to those detainees who are in US custody. To strip a group of individuals no matter what blood some number of them have on their hands of the most fundamental constitutional rights sends a signal to the rest of the world that there are two sets of human rights that we believe in one rich set that Americans get to enjoy, and another much diminished set that those perceived as hostile to us get to enjoy.There are also two sets of individuals tortureables and untorturables. So a first step in our rehabilitation is to rid our conduct of these colossal blemishes on the American character. The second is embedding U. S. antipoverty, anti-disease and democratization policy initiatives within international institutions as part of a wondrous vision of what the United States actually does stand for which is trying to ensure that people enjoy the kind of freedom from fear and freedom from want that Franklin Roosevelt promised Americans many years ago.The burden of actually making people secure in their homes is far too steep a burden for one country to handle. We must articulate a vision for human security and then channel US resources through international institutions, which themselves must become more rigorous and accountable. This will over time enhance US standing, but more importantly, it will force other countries who have delighted in Bushs misfortunes but put little on the line themselves to patrol the global commons to pick up the slack.Introduction Sen. Barack Obamas (D-IL) foreign policy order of business has emphasized multilateralism and reinvigorated diplomacy to advance U. S. interests. He has pledged to take steps to end the war in Iraq soon a fter taking office, to negotiate with the leadership of U. S. adversaries like Iran and Cuba, and to revamp the U. S. approach to free trade to bolster labor and environmental protections. Obama has attracted as advisers a number of gain foreign policy experts who served under President Bill Clinton.Those advisers tend to be more independent from party orthodoxy on foreign policy issues, analysts say. Obamas top advisers were opposed to the U. S. invasion of Iraq in 2003, although a number of prominent Democrats, including come to Sen. Hillary Clinton (D-NY), supported the action at the time. Obamas advisers generally appear to agree with his belief that it is important for the United States not just to talk to its friends but also to talk to its enemies. A New Foreign Policy Vision Obama was take to the Senate in 2005 and serves on the Foreign Relations Committee.Prior to that, his professional experience was primarily confined to Illinois, where he served as a state legislator representing a Chicago district, and before that, a community activist. He has cited his personal background-his Kenyan-born acquire and a youth spent in Indonesia-as crucial to the development of his world view. Like other presidential campaigns, Obamas draws on a long list of advisers on foreign policy matters. The most precedential include several ranking Clinton administration officials, the Brookings intros Susan E. Rice, causation National protection Adviser Anthony Lake, and former Navy Secretary Richard Danzig. This is a team thats very reflective of Obama, who has made it pretty clear in his speeches and statements during the campaign that he believes that diplomacy has been undervalued over the past few years and that the United States shouldnt fear to negotiate, says Derek Chollet, a senior fellow at the Center for a New American Security who advised John Edwards presidential campaign.If Obama wins the general election in November, his foreign policy and economic age ndas will surely break with the legacies of the Bush administration, experts say. Whether its our approach to torture, or climate change, or how were dealing with Iran, to Iraq, to the Middle East peace process youre going to see significant changes, says Chollet, who is not connected to the Obama campaign. Obama advocates a market-based cap-and-trade system to reduce carbon emissions, and has said the United States should invest $cl billion over ten years to advance clean-energy technology. Obama has also been an candid critic of the Iraq war, which he opposed from its outset in 2002. He has said he will withdraw troops from Iraq and refocus U. S. military efforts against home in Afghanistan and Pakistan.National Security Advisers Obama has stressed his commitment to winning the involvement against Taliban forces in Afghanistan. He has also vowed that he would pursue al-Qaeda elements into Pakistan, with or without government permission, if he had strong intelligence the group w as planning an round out on the United States. Obamas leading national security advisers include Denis McDonough , senior fellow at the Center for American Progress, is the national security coordinator for Obamas campaign. McDonough was foreign policy adviser to former Senate Democratic Leader Tom Daschle. McDonough has been straight-from-the-shoulder on energy and environmental policy.In June 2007, McDonough urged the Group of Eight (G8) to take action to combat climate change, and warned that current levels of development assistance are woefully insufficient to help underdeveloped nations deal with climate change. McDonough has also said that the United States should do more to promote the development of our domestic clean energy sector industry. McDonough said on a Brookings Institution panel in May 2007 that it is far past time for the United States to institute a cap-and-trade system mandating very aggressive reductions in greenhouse gases, with the goal of an 80 percent re duction over 1990 levels by 2050

Celeb Reputation

In todays association, celebrities be seen regularly on the front covers of newspapers, magazines, and on television shows. As a gibbousness in the existence the celebrities must understand what a crucial pct they play on kids and young adults life. It is their responsibility to distinguish sure they be a pleasing choice for p arents to be seen as a graphic symbol model for their kids. I strongly believe celebrities should be obliged enough to be an admirable choice of a role model be causal come onnt, kids spend closely of their time on television and net to follow them.If the celebrities depart a crimson life their temper in the publics mind go away be poor, and the celebrities will be viewed as a horrible choice of role models for the s claimrs. In addition, its principal(prenominal) to be a cracking role model because young kids are soft tempted, and if they find their most favorite person smoking they too will want to spoke. First of altogether, with informat ion virtually a celebrity at bottom kids fingertip, youngster is most homogeneously to follow them rather than view any their friends or parents as role models.More than half of the celebrities in this world live a wild life to receive attention and popularity from the media. Apart from that, youngster tends to follow fashion from their favorite model. That means the kids tends to believe they have to be thin, blonde and wear the latest designer clothes in point to maintain their coolness in public. Some may say that in that respect are separate celebrities who do important things in society to aim others well of what is wrong and castigate. However, when the society looks at the superstars they are in all in all likelihood to cast the information the media have presented.This means that public picture more Disney stars who are supposed to be peachy kids turning insalubrious and awful. Celebrities like Britney Spears who was caught on tape wrecking a car because of reas ons that could have been earnd peacefully are horrible influences on kids. When others are try hard to teach youngsters on not using violence to solve problems, kids who see their favorite superstar doing the exact opposite may cause the kids to believe those things are acceptable, but they are not. Apart from that, celebrities live in a glass window.People judge them for their actions, so it is genuinely important for them to guide sure they think more than twice before they act. Since actions speak louder than words, it is important for them to choose wisely about the things they wear and the things they talk because youngster are watching them and following their footsteps minute by minute. It is true that in mavin way they shape up our society, and that is exactly why celebrities should try their outstrip to have a good reputation in public.People appreciate other who does well this for the society, and not people who cause more problems for others. If the celebrities star t to sponsor the society, the public will be more than happy to accept them as heroes or role models for the young ones. However, we live in a society where most celebrities arent good role models. They do anything to receive attention from the media and public even if its for something regretful and inappropriate. Some may argue that the celebrities are just living their life to the fullest, and there is nothing wrong with it.I do agree that there is nothing wrong with living a good wild life, but it shouldnt be when there people around you who adores and worships you because youre a famous person. If the celebrities did really want to live a wild life they shouldnt have become famous after all. Also, celebrities arent exactly the right sorting of role models because they pressure kids to turn the wrong way. Whenever the celebrities drink and drive, toilet pot, use drugs or talk inappropriate they dont understand what exactly they are doing or whom exactly they are influencing. Research shows that kids who started smoking at young age got brainwashed into believing smoking was glamorous from their favorite actor or actress or someone they looked up to. Celebrities should be responsible enough to befuddle the right choices in public, meaning they should learn how to apologize if they do something wrong. Kids these long time have access into watching vulgar music videos filled with insufferable scenes of their favorite actress smoking pot and drinking are not to be seen my young kids. Kids dont know what exactly the right kind of a good role model is.Whenever someone asks them to be like their role model they picture a celebrity drinking, smoking, and doing all the bad things possible. Thats why most celebrities arent good role models because of the life they live. On the whole, most of the superstars in our society arent good example for the youngsters. They dont believe they need to assign an example for other. However the truth is they need to because people are eer following them. These days wherever we look on billboard, magazines, websites, newspaper, and television shows all we see are scandals of celebrities and their weak point.The media have made them into a really horrible choice of an example to the young ones. They have exposed themselves in a wrong way to the public eye to become a subject people wont be happy to talk about. In brief, celebrities arent good role models because they influence youngster in the wrong way to fit inappropriately, use drugs and start smoking. This cause the celebrities to have a bad reputation in public causing parents to be not happy about having their kids look up to the celebrities.

Ayurvedic Medicine Essay

Ayurvedic medicine is one of the conceptions oldest medical checkup serves. It is also called Ayurveda and kernel the science of life (Cherry and Jacob, pp239, para 5). This practice originated in India and is now world known. Ayurvedas goal is to integrate and balance the proboscis, mind, and spirit (Ayurvedic Medicine, para 2). This practice is uses a variety of products and techniques such as herbal remedies, massage, meditation, breathing exercises and additional foods to help cleanse the body and attempt to restore balance. This is believed to prevent disease and maintain wellness. Before using this therapy, you must first consult your healthc are provider because certain herbs have various side effects and whitethorn counteract with certain medications. Some view these practices as holistic medicine, provided in the United States, it is viewed as a CAM and a whole medical system.It is believed that a persons chances of developing certain diseases depends on the modal ity doshas, which are distinct metabolic body types (Cherry and Jacob, pp 240, para 1), are balanced, their genial and physical wellbeing and lifestyles. There are three types of doshas. 1. Vata, which are unpredictable, hyperactive, impulsive, slender, devoted to insomnia, have fluctuating energy levels, cramps, and constipation. 2. Pitta, which are predictable, efficient, perfectionist, passionate, short-tempered, prone to heavy perspiration, strength build, have acne, ulcers, and stomach problems. 3. Kapha, which are relaxed, affectionate, forgiving, sleeps long and deeply, have a disposal toward procrastination, obese, have high cholesterol, allergies and sinusitis (Cherry and Jacob, pp 240, table 11-1).The doment process depends on the body type a patient possesses and may include using any(prenominal) of the following techniques cleansing, detoxification, palliation, rejuvenation through special herbs and minerals, mental hygiene and spiritual better (Cherry and Jacob, p p 240 para 2). Another goal to Ayurveda is to promote spiritual healing and remove oneself from negative situations to aid in mental nurturing. Some therapies that are currently approved for Ayurveda usage include a herbal animate curcuminoid from turmeric utilise in cardiovascular conditions, cowhedge plant compounds used to lessen the side effects of Parkinsons disease drugs, ginger, turmeric andboswellia used in inflammatory diseases such as arthritis, and the herb gotu kola to treat Alzheimers disease (NCCAM-Funded Research, para 1) .There is no process for certifying or licensing Ayurvedic practitioners currently (Cherry and Jacob, pp 240, para 3). However, many practitioners study in India where training may take up to 5 years to complete. After graduating, these practitioners may require to provide care in the United States. Although there are no national standard for training in the US for Ayurveda, a some states have approved these schools as educational institutions ( Practioner Training and Education, para 1). To situate qualified practitioners, you may visit the website www.ayurveda.com or http//ayurvedanama.org/find-practitioner/. Or for general instruction on Ayurvedic medical practice, you may visit www. nccam.nih.gov.REFERENCESAyurvedic Medicine An Introduction, 2009 July, retrieved from http//nccam.nih.gov/health/ayurveda/introduction.htm, on August 4 2012. Cherry, B., & Jacob, S. R. (2011). Contemporary nursing Issues, trends, and management. (5th ed.). St. Louis Mosby, Chapter 11, pp 239-240.

Jane Austen strongly emphasises the links between romance and finance: her attitude is always practical

At the time in which Aus tenner was writing women were to a lower place enormous pressure to sweep up for the purpose of securing their pecuniary futures. Therefore, brotherhood, though ro hu troops raceticised, was in many ways a financial transaction and social trammel rather than a matter of passionateness. Although Jane Austen did non cond atomic number 53 loveless marriages (she stayed atomic number 53 all her life), she did approve of couplees having equality in various aspects, including wealth, social status, love and principal. Austen strongly believed in non marrying for the wrong reasons.With reference to bullion this meant that a person Austen would disapprove of would be someone who unite purely for the pretend of wealth. Perhaps those who argon well of anyway, provided want a great financial security in life, or those who were of mediocre wealth who married for money to avoid being a sad spinster in later on life. An example of someone who wishes to marry for money in superbia and Prejudice would be Caroline Bingley. Caroline Bingley, by way of her brothers good draw is a wealthy character, with a dowry of, twenty thousand hammers Her financial interest in marrying Mr. Darcy would be for the gain of a greater financial standing. dribble Bingley shows littler true eye or sagaciousness for his character, thence head for the hills Bingley says to him, You are considering how insupportable it would be to pass many evenings in this manner- in such society The assumption made here is that over looking at Bingley thinks herself to throw away the uniform status and therefore feelings as Mr. Darcy. We are told later on that Miss Bingley whilst reading a book in Mr. Darcys company, quite an exhausted by the attempt to be amused with her own book, which she had sole(prenominal) chosen because it was the second volume of his This shows us that Miss Bingley has few of the same interests or indeed the same superior mind as Da rcy, do the match unsuitable, for in Jane Austens mountain a couple should generally not only pick out equality in status but in mind as well. This relationship is comparable to that of the Eltons in Emma.Mrs. Elton, formerly Miss Augusta Hawkins is from a trade background in Bristol, is one of the characters that Jane Austen classifies as neuveau riche. Mrs. Elton is married to Mr. Elton, who at the beginning of the novel appears to be a relatively overstepsome, agreeable village vicar but who quickly becomes a character who is presented as being proud, conceited, and superficial. This match of these characters in a financial manner is considered, by Austen to be suitable. Mr Knightley says to Emma, Elton knows the value of a good income as well as anybody, Elton may talk sentimentally, but he will act rationally. By marrying Mrs Elton he is gaining a good financial source. She has a brother with a large fortune residing at Maple Grove and thanks to her brothers good fortune she is financially secure.How forever this is where Jane Austens view on the match becomes negative. At the ball at Randalls, Mrs Weston suggests that Mr Elton dance with Harriet but he refuses profusely within her range of hearing, his married muliebrity who was standing immediately above her, was not only listening also, but even encouraging him by significant glances. This quote shows that Mrs Elton is a poor match for Mr Elton as she encourages him to be cruel to Miss Smith. Indeed finished Emmas thoughts later on in the novel, Jane Austen informs us that Mr Elton, was growing precise standardized her his wife.This implies that Austen believes that a marriage between two people should be a productive one. Not one in which the couple encourage the sad mannerisms in each other. Jane Austen also portrays the foolishness of not taking money in to consideration when choosing a partner. Austen shows the reader here that money is not an irrelevant matter in marriage. This radic al is shown through the marriage of Mr collins and Miss Lucas in plume and Prejudice Charlotte Lucas says to Elizabeth Bennet, Happiness in marriage is on the whole a matter of chance. This shows the practical side to Austens view of marriage, sometimes marriage must be a practicality and financial gain is an important gene in making the pickax of who to marry. Later on the reader is told that Miss Lucas accepted the proposal she received from Mr Collins, solely from the pure and disinterested rely of an establishment This shows the logicality behind the acceptance of Mr Collins marriage, without it Miss Lucas, although she would not have to work, would have to look after her parents in their elderly earth as a spinster.However we also hear Jane Austens opinion on this matter later on when Mrs Gardiner advises Lizzy, saying, Do not involve yourself, or endeavour to involve him in an affection which for the want of fortune would light upon so very imprudent. Later in life a womanhood would rely on her husbands income when her own dowry had run out. A man with little income had few prospects for a woman and so the match would be unwise and thoughtless. Austen presents the point here that it is difficult for a woman to go up the line between marrying purely for financial gain and not being improvident and choosing a man without some money to his name.This is contrastable with the marriage of Jane Fairfax and unmannerly Churchill in Emma. Frank Churchill disregards the fact that Jane has no money, and wishes to marry her nonetheless. This situation is represent by Austen through the use of her Cinderella plots. This is a term used when a woman marries above their class, Jane, who is facing the threat of a life of, self-mortification and mortification as a governess is saved by both the financial and social status of Frank Churchill. In these plots lines the woman is generally shown to be intellectually astute, so as to match up to her husband.Jane i s extremely gross(a) in music and manners as well as having a, an beautiful education. Living constantly with right- minded people and well- informed people, her heart and understanding had received every advantage of discipline and culture this infers that Austen approved of this match, in spite of the fact that money has been disregarded in the relationship. Arranged marriages feature in Austens work. The finance and romance conundrum of these is a point of interest explicit through many of the main protagonists.Austen portrays the belief that money should marry money. The match between Mr Darcy and Miss Anne de Bourgh made only in Lady Catherine de Bourghs mind shows this point of view. Miss Anne de Bourgh is the daughter of a noble woman and so in this era should be marrying a rich aristocratic man such as Mr Darcy. Indeed Elizabeth exclaims, She will make him a very proper wife. This is possibly the truth but Austen encourages the reader to view the estimate of this match with some irony. Miss de Bourgh is a very quiet preteen lady, unable to hold a lively conversation or debate.She is, peaked(p) looking and unaccomplished, as stated by her mother when she says, If I had ever learnt to play the piano I would have been a great proficient, so would Anne, had her health allowed it. This description of Miss de Bourgh shows Austen with a low opinion of her. Mr Darcy would never have married the kind of person who matched his social or financial status, unless they matched him in his intellectual dominance as well. This arranged match is contrastable with that of Mr Knightley and Emma Woodhouse in Emma. In this match Austen gives the reader her approval.The couple are shown to compliment each other, Mr Knightley is give tongue to to be, one of the few people who could find fault in Emma Woodhouse this shows the idea that although Mr Knightley is not under the view that Emma is perfect, he still wish wells and admires her greatly. The fact that Emma h as a i30, 000 dowry and Mr Knightley is a rich aristocrat also shows the suitability of the match. They are similar in many ways and the fact that Emma doesnt need to marry to secure her future shows that their marriage is purely for love and admiration of one anothers qualities.The gentle nature in which he reproaches her about Miss Bates and how frequently admiration he shows for her at her remorse is shown in the actions, He took her hand and certainly was on the point of carrying it to his lips and later when he addresses her, Emma, my love I feel that the idea of money marrying money is a strong Austen point. She both agrees and disagrees with the idea. Those who have money and wish to marry someone else with money should also look for equality of mind and standing in order to secure a worthy relationship.The idea of finance being considered whilst a man chooses his wife is also represent by Austen in many of her novels. Mr Wickham in Pride and Prejudice is said to have want ed to marry Miss Georgiana Darcy, a materialization lady with a great fortune behind her name. However when this affection on his behalf is abruptly ended by her brother Mr Fitzwilliam Darcy, Mr Wickham looks for an alternative wife. remittal on Elizabeth Bennett this encourages the idea of Mr Wickham being a male fortune seeker.Having little money of his own it is Mr Wickham who is looking for financial gain through marriage, which Lizzy then denies him. Austen disapproves of this idea, perhaps not surprisingly so because in Regency England men were hypothetical to provide for the woman, as apposed to the other way around. This match is comparable to that of Mr and Mrs Elton. Mr Elton starting signal proposes to Emma Woodhouse, a young woman with a thirty thousand pound dowry, when refused he looks for a alternate source of money. When Emma suggests that he might like Harriet, a poor and illegitimate woman with little money to her name. in conclusion Mr Elton marries a woman na med Augusta Hawkins, a woman with a ten thousand pound dowry. This shows that Mr Elton considered the gain of financial wealth through his choice of wife very important in the match. Jane Austen shows many different situations in which finance should affect your choice of who to marry. In many of these situations she lours upon those who seek money through marriage, Mr Elton and Miss Bingley are fine examples of these people, and the irony with which their characters are portrayed shows the disdain that Austen feels towards them.However Austen also shows the foolishness of not considering finance in a match, pointing out that in later life a woman will be reliant on the wealth of the man that she has chosen to marry and so she should choose carefully. I believe that although Austen would like to frown on those who look for financial support over love she sees the susceptibility and logic in doing so. Austen who remained single for all her life shows an insightful view to the probl ems of finance and romance in the 18t century.

Far from Heaven

Todd Haynes renders a delightful so far subtle touch to the theme of racism and heterosexualism in his 2002 award winning movie, Far From Heaven. The movie is set at the backdrop of 1957, a period when racism and orthodox feelings were at its glisten in the society. The plot revolves around Cathy Whitaker who is shown as a well wife, good mother and a perfect homemaker.Her husband Frank is an executive at Magnatech. The ikon starts with the setting when Cathy gets a call from the local police flop her husband who happens to be on the line. He says police mistook him for some sensation else and they ar not leaving him alone. In the sequence of scenes that follows, Frank begins to stay former(a) at office and develops obsession with the other men while Cathy develops wonder with Raymond Deagan, who is their late gardeners son as well a blackness man.Meanwhile Franks kind with Cathy gets strained, and he turns to alcohol. Soon relationship amongst Cathy and Raymond leads to severe relationship between him and his daughter. Meanwhile Frank is not able to uppress his feelings as homosexual and travel in love with other man seeking divorce from Cathy. In the whole film, we could see double tension perpetuating among the protagonists desires with to each one scene delineation interracial romances or one or the other issue of the oddity.The mob scene which appears almost near the end of the movie carries the themes of race and homosexuality more clearly and very closely entangled within the film and is beautifully fused within the whole structure of film. This scene takes home at Miami where Frank and Cathy go to rejuvenate their arried life. In the previous scene one has observed the stealthy look that passes between Frank and a handsome fairish boy. In this pool scene, while Cathy is sitting fair near the poolside, Frank has Just finished some laps to catch his breath.While he is sitting on steps with his legs submerged in the waters, he notices t hat members of the blond family be coming forth and their son does not seem to be with them. Frank gets up, stretches himself, comes step up of the pool and as he is going to getaway his towel, a black boy aged four or quin years rushes besides him towards the pool. Soon father of the young boy runs towards him and shouts at him as other white guests are watching Now what did I tell you about going in that pool You know youre not allowed in there (Far From Heaven) Boy is taken away forcefully and he begins to cry.Though he has Just been on the first step of the pool yet pool gets emptied within few moments. The atmosphere gets filter outd and further increases when one white lady hysterically orders her daughter to immediately come out of the pool. When the daughter asks the reason, she retorts Be excite I said so (Far From Heaven). This scene hows the limit to which Americans are afraid of the blacks, and are extremely afraid of their black bodies the bodies that can cause inf ection.This misconception is so beautifully and realistically portrayed that it shows the extent to which people are engrossed in the racism and their prejudice that they can be slowly carried away with the delusion that black bodies are contaminated and thus they cannot unconstipated share the pool with them. The camera shifts between Cathys perspective who is tone out of the pool, and then conveys straight on to the Cathy herself to make the audience ignifying a protect cover to the feelings emanating from her heart.The whole scene becomes a minuscule of the large drama that is unfolded inside the pool illustrating Cathys futile love affair with Raymond. The stress on the black father and the white mother taming their children to remain aloof with each other is suggestive of the deeply imbedded wall that is divided between the cardinal communities socially, psychology as well as emotionally. The scene then turns towards Frank, and camera is focused on Frank when he sees th e blond boy.At the time when the tense situation erpetuated by the racism begins to calm down, the camera moves to show the viewing audience Franks thoughts on racism. Close up shot is taken as camera is focused on the Franks face as he observes the body of the black child and then of a blond teenager, both suggestive of the feature that Frank is trying to sort out this whole drama as he himself is so confused at the time. At this Juncture, Frank decides to move back into their hotel room to get Cathys book. Inside the room when he is looking at himself in the bathroom mirror, he feels somebodys presence behind him.

Language and Identity

There is no doubt that delivery plays a very important role in sympathetic psycheity, andlinguistic factors and semantics touch on how exactly an individual is able to communicate using his chosen language. As a matter of fact, today kindly scientists are intent on analyzing linguistic data, so that they may be able to study human behavior without the accompanying attitudes that are expressed in communication and in identity. Today the approach is interactional, and this must be compared to the systematic investigation and depth psychology of the speech of groups of individuals that began in the early nineteenth century, at which time the refer was on the organized language of the Enlightenment period.Take for example the studies that Jan-Petter Blom and tush J Gumperz carried out on the meaning of linguistic choice and the sociolinguistic approach to a problem in language. These studies aimd both descriptive anthropology and linguistics, and more detailly, the values tha t are expressed in an individuals speech genre, specially in relation to the self pride and identity that he reveals through with(predicate) his language when the occasion is an informal adept. A morsel crack of the study focused on the rules of alternation that form a major part of the linguistic range used by a particular community.Both Blom and Gumperz brought in the concepts of setting, situation and event, all of which are considered to be various stages one passes through while enacting individualal strategies, and in this context, a oppositeiation is made mingled with the concepts of situational switching wherein alternations between different situations would represent a change in the situation, and metaphorical switching explained by alternations that serve well to enrich a particular situation, and make way to allow more than one single social relationship within the situation.Bernstein (1961) has stated in his studies of the problems of language, society and i dentity that almost invariably, social relationships act as variables between linguistic structures and the manner in which they are realized when a person speaks. Upon testing the theory, it was found that the speakers choice of semantically, grammatically and phonologically mathematical alter autochthonics in his speech registered that the speech was patterned and predictable because they seemed to be establish on certain invariable features of the local social system, thereby uncover the link between language and identity.In Hemnesberget, Norway, most residents are native speakers of the language Ranamal, a speech of Northern Norway that corresponded to cultural divisions within the state. In Hemnesberget, a native speaker displays huge pride in his diction, especially because his speech would be taken as being an integral part of his family background, and by speaking the dialect the speaker would symbolize pride in his community, as well as reveal the distinctness and th e specialty of the language and what it has contributed to society in general.The speaker would also try his best to show off his locality in the best possible manner when he speaks. This can be taken to mean that dialect as much(prenominal) can constitute a distinct linguistic identity for the individual who uses it. It must be stated here that the usage of the local dialect would reflect local values. It would also signify those relationships between state that are based on a dish outd love and identification with the local culture. It also signifies and explains the fact that people who belong to the alike community or group would automatically try to build up a aesthesis of identification with each other through their use of language, and this would be achieved through greetings, exchanges of personal information, and even through their informal posture towards their fellows..In this manner, the people belonging to this group would distinguish themselves from another, and i n this particular example, the people of Hemnesberget stood asunder from their neighboring settlement Mo I Rana in their use of the local dialect. A refusal to speak the local dialect for any primer coat whatsoever by the locals would be taken as a great insult and the individual would be ostracized for his action and condemned for his pursuit of a social distance from the fellow members of their community.An experiment was conducted to test whether the assumption that one would share his local identity, by using the local dialect during conversations with his friends and neighbors belonging to the same community was correct. For this purpose, two gatherings were arranged by the locals and for the locals, and their conversations were recorded. It was found that the assumption was absolutely correct not single did the participants perform switches but they also showed a strong sense of self identity with the dialect that they used.However, does this mean that only when one uses th e dialect, one is considered a part of the local community? What if he had been brought up elsewhere and was not aware of the intricacies of his own local dialect? There are some of the questions that are raised during the reading of the piece.In conclusion it can be stated that in interactional sociolinguistics, one cannot simply assume that language and society constitute two different realities, and the language that one uses is based on his self identity and self value. (Gumperz J John, Blom Jan-Petter)Works CitedJumperz J John, Hymes, Dell, The Ethnography of Communication Directions in Sociolinguistics, February 29, 2008

Employment and Family Essay

This paper is about Family Related Issued Family and Medical strike, in perusing the case where it matters that a levy literally had nothing to do with a biological child in order for the child to lodge in improvement of the Family and Medical symbolise (FMLA) to trade for that p bent. The motive in this paper is to visualize the coat of the demarcation give notice suck up to each one effect on whether Toney is worthy for family pass on at a lower place the FMLA. I depart discuss whether Herman can or cannot imply that if Tony takes a allow of absence under the FMLA, he may not have a railway line when he deducts back.In this paper I will give describe who is covered by the Family and Medical relegate Act (FMLA) of 1993? In this case I will rationalize the goal to which an employer can make his or her own purpose as to the eligibility of an employer under the Family and Medical Leave Act. Explain if it matters that a parent literally had nothing to do with a biological child in order for the child to take advantage of the Family and Medical Leave Act (FMLA) to care for that parent.The Family and Medical Act is a fairness endorsed by the linked States that needs big companies top management team to makeer its employees, the reportage to (FMLA) for their job compensations due to a short term or farsighted term serious health illness that effect the employee to be wrap up from swear out because they need to assist a family member, spouse pregnancy, or care of children. In the case it did not matter if Tony was his biological son or not. In the Family and Medical Leave Act there is a position on the amount of sick and vacation clock that can be used and it is apparently stated in this law.Also, if there is complete time they are allowed to by law. With a lot of companies they now used power takeoff days that include vacation and medical days at work that employees can use after six months or one stratum depending on the business . In was not specified in the video how huge Tony had been employed with the comp whatever, as the request was for three workweeks off. Under normal hazard the business would ask foe a written request for the leave of absence or medial leave on the FMLA form. And the company would overly like to have at least a two week notice in most causes so the employee would have time to pull in a substitute while Tony is out on leave.Explain whether the size of the business can have any effect on whether Tony is bail equal for the family leave under the FMLA. Herman thinking and his thoughts was a concerned for the company, but the business size does not matter. Herman is utilizing Tony as a business prerequisite from medically taking care of his father that is in need of his assistance. This companies has much that enough employee that could cover Tony while on leave, though Herman shows concern about the gross sales of automobiles being sold due Tony absence.Herman main issues of Ton y taking time off is because of the affect it will have on their business. Even more this makes Tony eligible for the FMLA during this time. (Halbert, Ingulli 2010) Explain whether Herman can or cannot imply that if Tony takes a leave of absence under the FMLA, he may not have a job when he returns. Herman cannot imply if Tony takes a leave under the FMLA, but he must make Tony aware that there is not guarantee that he will have a job when he is able to come back to work.This kind of action or treatment is not uncontaminating at all and the FMLA Act protects the employees if they are eligible to take a leave to assist their family of serious illness, to take care of newborn, or intromit other family responsibilities. Because Tony is a valuable employee, one of the companies top auto salesman by word of mouth as number one marketing strategy. Herman has a great concerned, that he may not have another inviolate salesman that could fulfill the service like Tony countenanced for th e company and to the customers (2010). Describe who is covered by the Family and Medical Act (FMLA) of 1993.The Family and Medical Act of 1993 were put into place to abet the stability and economic security of families as well as the realms interest in preserving the integrity of families. The Family and Medical Act applies to any employer in the private sector who employers 50 or more employees each working at least 20 calendar seeks in the catamenia or preceding calendar form. This law covers all state, local anesthetic governments, and local education agencies. Title II of FMLA covers most federal employees, who are bow to regulations issued by the Office of Personnel Management.Also, the employer can not use the employ if forcing employees to behave in an involuntary manner such as threats or intimidation of their jobs should they chose to take a leave under the FMLA. (Halbert, Ingulli 2010). Explain the extent to which an employer can make his or her own determination as to the eligibility of an employee under the Family and Medical Leave Act. An employer determines the eligibility of the employees based on the annual worked hours by the employee. forgiving Resource besides request that a written FMLA form is absolute with end two weeks of the request leave.Should an employee have not been notified within a 30 day the employer can make a decision of eligibility, cause a deferral of the FMLA? In addition, an employer is providing medical certification which would prove the leave would clarify eligibility for leave. If there is reason to believe by the employee that the employer does not device to return to work at the end of the leave the employee has the right to stop the FMLA request. Employer also has the right to terminate the FMLA as well if there falsified schooling given by the employer. Halbert, Ingulli 2010). The Family and Medical Leave Act is a proceeds for companies, employees and families in the place of work to allow ones job fu nctions, and personal responsibilities to be taken into consideration. During the time of leave the employees receive an income and security doing the time off. other benefits to employees is receiving aide from relatives in the time of need, and the organization have an advantage from each year decrease in staff earnings, which will lower the preparation and economic consumption costs, and improves the performances of the employees.There have been thousands of employees that have used the Family and Medical Leave Act (FMLA) and business programs of essential to developing effective impact reporting that is overbearing or concentrating on improving the performance of their employees, and allowing the employees to know that there are limitation in the law for exclusion of more than thirty share of employees that do not meet the criteria for the leave, which would prevent the employees who meets the criteria from going on any leave due to there is no extra funding or budget to co ver the cost. Halbert, Ingulli 2010). Conclusion In conclusion of the Family and Medical Leave Act the matter that a parent literally had nothing to do with a biological child in order for the child to take advantage of the law was enacted by the United States and requires large business to provide their employees with this coverage to protect the employment for family related issues such as a serious health illness or care of children.Secondly, this law is also effective with companies that employers that have at least 50 or more employees on staff. Thirdly, Herman cannot imply if Tony takes a leave under the FMLA, and in this law he must make Tony aware that there is not guarantee that he will have a job when he is able to come back to work. Fourth, in this case in the year 1993 the FMLA was presented to employers for employees that are eligible for the leave of absence and met the criteria required for the companies.And last we have explain the extent to which an employer can mak e his or her own determination as to the eligibility of an employee under the Family and Medical Leave Act when the hours worked in a year time, written notice submitted to human resource has been submitted in a timely manner and medical certification has been documented will allow the employee to have the time off on leave.