Wp2 Essay Example | Topics and Well Written Essays - 500 words

Wp2 - Essay Example Nevertheless, some of the customer representatives may find the customer etiquette codes more rigid and outdated. Therefore, I would like you to consider these questions: This Memo comes to notify you that we have a problem with some of our products. There has been a complaint raised by customers, to the effect that some of the products they have purchased from our company are defective. This kind of complaint spells trouble for our company, if the issue fails to be addressed within the shortest time possible. Thus, while bringing this issue to your attention, I am also requesting that you liaise with the necessary authority, to ensure that the manufacturing process is effectively monitored and the products well supervised before they are packaged and availed to the customers. This will help to save the company from the looming problem of loss of business. Secondly, I would like to bring to your attention that I have discovered a problem with our customer service. Customers have raised a concern that some of the responses from our customer representatives are unfriendly and rude. To this effect, I have written to all the customer representatives warning on the same, and asked them to change this conduct. However, I would like to recommend that investigations start to establish the particular person who was involved in the unethical conduct, so that the necessary disciplinary action can be taken against the

Overview of Martin Luthers Christian Liberty Essay Example for Free

Overview of Martin Luthers Christian Liberty Essay Martin Luthers pamphlet, Christian Liberty, describes his feelings towards the Church. He did not agree with what the Church did. For example, the church had too many restrictions. Meaning that you could not practice another religion. Also, the Church had indulgences, which are supposed to be where if someone sinned, they would go to the church and pray, and have the church forgive you. But the idea of indulgences to the Catholic Church was if you sinned, then you were to pay a certain amount of money and then your sin would have been forgotten. Luther thought the Church should be about faith, not all about power and money. In the pamphlet, Luther believes that faith nurtures the body and soul. He believed that the Church did not believe in that. Luther eventually broke away from the Church for several reasons. Some reasons were how the Church made people pay for their indulgences, how that they had too many restrictions, and how the Church had so much power and how they abused it. Luther stated in his pamphlet, From this anyone can clearly see how a Christian is free from all things and over all things so that he needs no works to make him righteous and save him, since faith alone abundantly confers all these things. Luther in this sentence is saying how things such as indulgences are not needed to make him a better Christian, but if a man has enough faith, it alone will do the job. Luther also states that for preachers not to preach only about repentance, but also about the faith of the religion. The criticism that Luther has towards the preachers was that they abused authority that they dont preach commandments and promises, and they dont work solely out of serving ones neighbor; they do it seeking their own profit. Luther was also angry with priests who use the word of Christ to make people dislike Jews. He believes that they should pray for the people and teach the people by example. Martin Luthers solutions took the middle course and faced up too how, They want to show that they are free men and Christians only by despising and finding fault with ceremonies. What Luther meant by this was that the religious ceremonies done was not how they used to be; now they entail only the power that the Church has among the people. Luther believed that you should join a church and do as they say not to gain righteousness, but out  of respect for them. He said this by, I will fast, pray, do this and that as men command, not because it is necessary to my righteousness or salvation; but that I may show due respect to the pope, the bishop, the community, a magistrate, or my neighbor. Martin Luther believed of three powers or benefits of faith. One was that Christians are free from the land. If we honor God, he will honor us. He will see us as righteous and truthful people. Faith writes the soul with Christ. Christian soul therefore has all the good characteristics of Christ. Also Luther believes that faith gives us freedom. He states this by writing, It is clear, then, that a Christian has all he needs in faith and needs no works to justify him; and if he needs no need of works, he has no need of the law; and if he has no need of the law, surely he is free from the law. Since we are not perfect on earth, works help keep us moving towards our goal of perfection. Do works freely, only to please God. This is said by, however, we are not wholly recreated, and our faith and love are not yet perfect, these are to be increased, not by external works, however but of themselves. Through work, think only to benefit others. Faith is active through love. Luther stated this by, we should devote all our works to the welfare of others. But works, being inanimate things, cannot glorify God, although they can, if faith is present, be done to the glory of God. What Luther is stating here is if you have enough faith, then you can make the presence of God true. Because works dont lead to righteousness, but with faith works can be done to the glory of God.

Education for Sustainable Development Toolkit Essay -- Education

"Sustainable development is development that continues to meet the requirements without compromising the ability of future generations to live quality lives of their own." Sustainable development is commonly thought to have three components: environment, society, and economy. According to the toolkit the three are to be considered as overlapping, congruent circles. In which case, the area of overlap, or center, is considered human well-being. The further alignment of said circles would indefinitely lead to the increase of the center, human well-being. The balance of each component is delicately dependent on the next. For example, a healthy, prosperous society relies on a healthy environment to provide food and resources, safe drinking water, and clean air for its citizens. The sustainability pattern denies the disputation that casualties in the environmental and social jurisdictions are inevitable. This is in addition with the argument that the casualties are acceptable conseq uences of economic development. Thus, the authors consider sustainability to be a paradigm for thinking about a future in which environmental, societal, and economic considerations are balanced in the pursuit of development and improved quality of life. The lower middle class is a sub-division of the grander middle class. Comprehensively the term refers to the group of middle class households or individuals who have not accomplished the status of the upper middle class associated with the prestige ranks of the middle class. The lower middle class establishes roughly one third of households, consisting mostly of semi-professionals, such as lower-level managers or school teachers, small business owners and skilled craftsmen. The lower middle class sh... ...hat continues to meet the requirements without compromising the ability of future generations to live quality lives of their own. Sustainable development is commonly thought to have three components: environment, society, and economy. Sustainability is considered to be a archetype for thinking about a future in which environmental, societal, and economic reflections are stable in the pursuit of expansion and improved quality of life. Works Cited International Joural of Sustainability in Higher Education> Volume 4 issue 1. (2000). http://www.emeraldinsight.com/journals.htm?articleid=839800&show=abstract Education for Development Toolkit> Version 2 (2002). http://www.esdtoolkit.org/discussion/whatisesd.htm Insight- University of Gloucestershire> Sustainability Education (2005-2010). http://insight.glos.ac.uk/sustainability/Education/Pages/default.aspx

Martin Eden Summary

Martin Eden is a 21-year-old sailor, as a result of an accidental opportunity, he meets Ruth, falls in love with her, and with her family, her life. In order to match Ruth he works hard. He reads a plethora of books. Ruth helps him to study writing. Martin writes 40 drafts circling unceasingly throughout in various magazine company. He doesn't understand why his own works aren't accepted, but these have a liking for the spiritless thing always. He looks for Ruth, reads his work to her, asks her to judge. Ruth does not appreciate his work either. After is repeatedly defeated but he still persists to write. Gradually Ruth is losing the confidence to him, but Martin still attacks her and the people of the upper level of society. Martin sees Ruth and her family clearly. Once, they participates in the time which the socialist party person assembles by a tabloid reporter confusedly is interpolated in the report, becomes the anarchism leader, encounters the isolation and besieges. Ruth leaves Martin then. The only real friend of Martin, Brissenden, is dead now. At this time, a huge change happens in his life that the publication magazine starts to use his work actually. The publishing house in order to his reputation has also accepted he all sorts of harsh requests, he became the famous writer. He can’t understand that these works all are already finish, they haven't been changed as well as Martin himself. Why does everybody flatter him today? Finally, Ruth comes back. But Martin is completely discouraged. He is so disappointed that he tells her he doesn't want to see her any more. He no longer writes a character. He leaves all his money to his sister and his laundry room partner Egypt. Then he goes on a ship and jumps into the sea.

National Parks: a Double Edged Sword?

National Parks: A Double Edged Sword? Justin Pearly Environmental History Prof. Mark Bishop Newell Tuesday July 21, 2009 Pearly 1 Few places can match the sheer diversity of wildlife and culture that exists in the country’s national park system. Humans, with the future in mind, have â€Å"set aside† these beautiful sites of wonder and awe. But at what cost? Do national parks end up being good and bad at the same time? Our national parks are a supposed to be a natural treasure. Here the unspoiled grandeur and beauty of nature can be appreciated in its most pristine form. However, the amount of people that are visiting these parks has risen to levels that threaten the very beauty and well-being of these paradises. Its now seems apparent that there is a price to pay for allowing humans into an area that did not have many humans before. To understand the present state of the nation’s parks, and ultimately their entire future, it is crucial to first look back at the past. The first national park was Yellowstone National Park. This sprawling park contains such amazing geological and biological sites that it had been considered a national park long before it was ever officially named one. Its combination of diverse wildlife, and geologic features such as, waterfalls, canyons, geysers, and hot springs made it obvious to any who had experienced it, that this was a place that should be preserved just the way it was. That was why in 1872, President Ulysses S. Grant made it officially the world’s first national park. The only problem being, it was a completely unique creation, the first of its kind. This means that all ground that they covered would be new. Due to inconsistencies with the way national parks were being governed, and the fact that there were was no central governing body for national parks Congress created a Pearly 2 National Park Service that would operate within jurisdiction of the Secretary of the interior. Signed by President Woodrow Wilson on August 25, 1916, the National Park Service Organic Act created the National Park Service which put the country’s national parks in its jurisdiction. Wendy Hart Beckman in her book entitled â€Å"National Parks in Crisis: Debating the Issues,† states that, â€Å"The Organic Act said the National Park Service’s purpose was to ‘promote and regulate the use of the†¦ national parks†¦ which purpose is to conserve scenery and the natural historic objects and the wild life therein and to provide for the enjoyment of the same in such manner and by such means as will leave them unimpaired for the enjoyment of future generations. † When trying to unravel the ethics and issues concerning the parks one must keep referring back to this original mission statement. The purpose of national parks is to enjoy the scenery and to leave it unchanged for future generations. However, this statement seems somewhat contradictory, when considering the fact that most national parks are areas that did not have native humans for much of their history. One of the first things to consider about this complex issue is: Why do people want to go there in the first place? Why is it important to them? The first and most obvious reason to let people into our national parks is for their own personal enjoyment. People derive a great deal of pleasure out of leaving their boring, monotonous urban and suburban lives behind even if it is for just a weekend, or merely an evening. People in cites often lead sedentary lifestyles, and need to get outside in a natural setting even if it is just to walk. Some people might even think the air in these preserves tastes fresher! People get a taste of what the earth was like before humans were there. These Pearly 3 can be places of relaxing or exercising. Have a you ever scaled a thousand foot mountain? Hiking can be quite exhilarating. Parents can, in effect, introduce the next generation of conservationists to these areas. Children that have grown up with these sites in their hearts will never forget how incredibly important they are. People becoming informed and interested in nature is one of the most important functions of a national park besides the preservation of the actual land itself. Even without any previous interactions with nature, or any history or knowledge of the place that you are going to you may find and enjoyment to be effortless. When people witness something with their own eyes, it is very different from looking at a picture, or reading about something in a textbook. There is a definitive advantage to experiencing things in person. Subtleties stand out. All five senses can be invoked. People who are not familiar with this kind of beauty are usually particularly awestruck. A memory is formed which is nearly impossible to erase or change (although one’s perspective of the event can change). Every time one person gets hooked on nature, that person will usually try to their share its grandeur with other people. People who appreciate that wonderful wilderness will then go out of their way to help conserve it. There is also a secondary effect in addition to making the individual feel good. Whether or not a reverence for nature existed before their encounters with these sacred sanctuaries does not matter at the point that people start to care about these wonderlands. All that matters then is that people who have visited and enjoyed themselves now feel like they have a vested interest in the parks. Now that they have traveled through the park, they feel the weight of responsibility for their actions. They also realize that everything they do, can produce an effect which, were they not there, never would have occurred. The more Pearly 4 aware and informed people are, the better the decisions they tend to make. There is even an organization called â€Å"Leave No Trace, Inc. † which tries to inform visitors of ways they can reduce the amount of impact on the ecosystem during visits. The group has even compiled a list of seven â€Å"principles† that can help people lessen their impact on the land. 1. Travel and camp on durable surfaces 2. Leave what you find 3. Plan ahead and prepare 4. Dispose of waste properly 5. Minimize campfire impacts 6. Respect Wildlife 7. Be considerate of other visitors While all these principles sound nice on paper, the amount that people adhere to them, and how effective they can be in reducing our footprint remains to be seen. When discussing the concept of â€Å"leaving not trace† one must begin to wonder about the impact of human travel. Even a foot-trail through a park is altering the natural landscape. The question of how much altering of the landscape is acceptable is not an easy one. It has led to intense debate for over a century. Roads are one of the most obvious signs of human interference. While providing a route for visitors to come and enjoy the parks, they also obscure the natural landscape. I think most would agree that a road cutting through even the most pristine wilderness takes Pearly 5 something away from it. So, the parks need people, and people need roads. Or do they? A rather extreme solution might be to restrict road building all together. Access to areas could be achieved by a more â€Å"green† method such a bicycles, or walking. There is also a major issue of dam building. Many a heated debate has occurred when discussing dam building. There are few things that alter the natural landscape like a dam. One would think that national parks would be free from man made structures such as dams. However this is not the case. For example in the 1930’s the federal Bureau of Reclamation proposed putting a dam in Dinosaur National Monument’s Echo Canyon. The purpose of this would be create a clean source of electricity using the power of the water flowing over the dam that would be built. While many of the locals upstream from the dam liked the prospect of water in their dry canyon, they would be flooding one of the greatest fossil sites of the Jurassic. Let’s consider the interaction between people and animals. This has been a long and curious story. With the intention of making the park safer for visitors, park staff have, in the past, killed animals that were deemed a nuisance. This includes predatory animals such as wolf or bear, but also includes herbivores such as the elk. And while it is no longer legal for anyone to kill these animals, we have accepted a very shaky truce with them. Humans entering parks are told specifically not to feed the animals. It is a warning that is not heeded as much as it needs to be. When wild animals are fed by humans they get conditioned to expect food from them. Therefore, they are more likely to come around humans hoping for food. This can be very dangerous! While wild animals can seem cute Pearly 6 and harmless they rarely are (harmless of course). Even something seemingly docile like a white-tailed deer can become aggressive and do severe damage, especially to an unsuspecting human. People frequently fail to realize that wild animals are just that; wild. Wild translates into unpredictable. I’m sure I could get more than a few circus performers to agree with me. The irony of this whole situation is the greatest asset to national parks also happens to be their greatest downfall, Humans, while having the potential to create on a monumental level, also have a similar capacity for destruction. Even more confusing is that fact that the opinions of people on both sides of these issue have well founded, and very convincing arguments. National parks are an important part of American history and need to be preserved for the enjoyment of future generations. Debate is good in the sense that any publicity is good publicity. As long as people feel strongly on both sides we are more likely to reach some sort of compromise. Pearly 7 Bibliography De Voto, Bernard. â€Å"Shall we let them ruin our national parks? † Saturday Evening Post, July 22, 1950. Chittenden, Hiram Martin. The Yellowstone National Park Beckman, Wendy Hart. National Parks in Crisis: Debating the Issues (Berkley Heights: Enslow, 2004) Wendy Hart Beckman, National Parks in Crisis: Debating the Issues (Berkley Heights: Enslow, 2004) Beckman 18, 19 Beckman 65-68 Beckman 19, 20 Beckman 14, 15, 53

Merits and demerits of a balanced scorecard

Merits and demerits of a balanced scorecard Introduction Many organizations in the twenty first century usually use the balanced scorecard to align their strategies and visions. This is usually one of the strategic plans within such Companies. This concept is also usually incorporated by non profit organizations and government bodies.Advertising We will write a custom research paper sample on Merits and demerits of a balanced scorecard specifically for you for only $16.05 $11/page Learn More It is also usually used in the measuring of overall performance of organization in relation to set goals. Some businesses usually use it to enhance their external and internal communications. (Atkinson, 2006) This concept is mostly known to have been initiated by Kaplan in the early 1950’s but started being implemented in the nineties. This model is mostly used to analyse employees’ activities throughout the year. This concept is usually praised for its advantages as a management framework within org anization. It is also highly criticized for its various limitations experienced by users. This paper looks in-depth at the pros and cons of a balanced scorecard framework of performance management. (Kaplan and Norton, 2004) Merits Balanced view of organizational performance Just like any other framework of managing performance within organizations, the balanced scorecard has its pros and cons. One of the merits of the balanced scorecard is that managers are able to have a view of organization’s performance that is usually balanced in nature. This is comparing to other traditional methods that were used to analyse Company performance. In most cases, the methods would give financial aspects of the business only. They usually overlook other aspects that are part of organizational performance. (Kaplan and Norton, 2004) The balanced scorecard looks at all the features in the light of Company objectives. This enables management team to ascertain whether Company objectives are being met or not. This is considering the fact that an organization may be performing spectacularly in financial terms but has poor organizational development. (Neely, 2007)Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This also could include very poor customer satisfaction. It is also possible for an organization to be making enviable profit while its communication systems are poor and processes outdated. A balanced scorecard helps managers to analyze all these aspects and to have an overall view of the Company performance. Through the use of a balanced scorecard, there is a comprehensive view of the organization. (Pandey, 2005) This tends to overturn the conventional idea of organizations having separate departments and isolated functions. It helps to show that all units within organizations are correlated. Analysis of all essential departments helps management team to co rrect areas that require change. This also includes putting rectification measures in time before the Company’s performance is adversely affected. (Zanini, 2006) Helps in implementing organizational development Through the use of a balanced scorecard, it is easy to implement organizational development. Organizational development is usually implemented in an official and organized way. It involves, coaching and instructing employees in areas of need. It also helps in accomplishment of organizational goals. Majority of the goals are usually long term in nature. Organizational development is known to be part of the strategic plan in many Companies. This is where staffs are trained and educated on various areas such as customer care and resource management. The use of a balanced scorecard may show the customer care levels to be very low within the organization. This usually indicates that staffs need training on customer care. Through this method, staffs easily trained on areas s hown to have a deficit in service delivery. Research shows few managers implement strategic planning. (Atkinson, 2006) The use of strategic maps as part of the balanced scorecard helps the organization to know its participation in achievement of strategic goals. The balanced scorecard in itself can be used to educate staffs on different organizational aspects.Advertising We will write a custom research paper sample on Merits and demerits of a balanced scorecard specifically for you for only $16.05 $11/page Learn More Through the balanced scorecard, it is easier to show staffs on the essence of incorporating more training and development. Staffs get to know the effect of training on overall performance of the organization both in the short term and long term. (Neely, 2007) Benefits of long term performance remedies are enjoyed Further analysis of the balanced scorecard shows that it is quite advantageous as compared to other traditional methods. Other tradit ional methods of performance management analysed financial situations in the Company. This usually resulted in incorporation of short term remedies on handling the problem. For instance, an organization in financial performance would have short term corrective measures put in place. These usually included an increase in prices among other interventions. (Pandey, 2005) Most of the times the short term remedies never worked in the long run resulting in a situation where organizations still had the initial problem to solve. When using a balanced scorecard, managers analyse both the short term and long term effects of remedies. This usually helps as managers are able to put in place strategies that work well for the organization even in the long term. Organizations that usually utilize the balanced scorecard as a framework of managing performance benefit from long term interventions of improving performance. (Zanini, 2006) Flexibility Analysis of the balanced scorecard shows that it mak es it very easy to make amendments to the organization when need arises. This makes the system to be highly portable and quite flexible to use. Global and local business markets are usually known to be very unpredictable with changes occurring on a day to day basis. Such changes in the business environment usually necessitate organizations to make internal changes. A balanced scorecard usually helps to make necessary amendments in case of such changes in the business environment. A balanced scorecard helps to make changes in objectives and day to day measures so that strategic goals within the organization can be achieved.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Clear map that is strategic in nature Research shows that the balanced scorecard clearly illustrates the strategic and operational features in an organization. In most cases, organizational measures, actions and day to day decisions tend to waver away from the organization’s strategy. The management team in the organizations usually assumes that they are usually working on strategic goals while this is not usually the case. (Neely, 2007) The incorporation of the balanced scorecard as a framework of managing organizational performance helps in this realization. It usually provides a clear map that is strategic in nature. This also usually includes the cause and effect features of every action. These usually include measures taken on a day to day basis in relation to organizational goals. These strategic maps are simple and can be interpreted by any of the staffs within the organization. This is even those who may not have any prior knowledge in strategic management. (Zanini, 2 006) Planning tool A balanced scorecard is usually very essential in organizations since it can be used by managers as a planning tool. As earlier on illustrated, the business environment is highly characterized by uncertainty. Despite this, a balanced scorecard can be used to put in place a rational budget for a business’ financial year. It can also be used for resource allocation. This is more so financial and material resources within an organization. This is usually based on the fact that a balanced scorecard provides a fact based and systematic management framework. This usually helps to replace planning based on intuition. It usually helps managers to anticipate future outcomes. This is usually because of leading indicators in a balanced scorecard. The simulations and cause –effect features of the balanced scorecard make planning easier. (Neely, 2007) Facilitates improvements within an organization A balanced scorecard is usually known to facilitate improvement w ithin an organization. A balanced scorecard raises the visibility of managers on what is going on within the organization. This is because it shows areas that are currently performing well and those that are performing poorly. At one glance, managers can identify areas that need to be worked upon. (Neely, 2007) Through this, managers easily identify areas that require urgent changes. This spurs improvements to be carried out within the organization. Managers are usually able to identify best practices within an organization through the use of a balanced scorecard. Proponents of this model assert that a balanced scorecard helps to create more innovation opportunities within organization hence improvement of service provision and overall performance in organizations. (Zanini, 2006) Enhances accountability Unlike other traditional frameworks of performance management, the balanced scorecard is more comprehensive in nature. Various features within the organization are thoroughly analyse d and not just financial aspects. This tends to encourage accountability of stakeholders within the Company. This is founded on the fact that the work done in every department has to be analyzed. This in most cases is not just the accountability of employees but also that of the management team. (Pandey, 2005) Some organizations tailor the balanced scorecard such that time management of all staffs and management team is analysed. This also usually includes the way they relate to other staffs within the organization. Employees and management team tend to be more responsible as they go about their duties. (Kaplan and Norton, 2004) Essential in benchmarking Balanced scorecard helps managers to identify areas that are performing poorly within the organization. Benchmarking is part and parcel of strategic management. Many businesses are incorporating benchmarking in order to enhance efficiency and effectiveness. An essential step in benchmarking is identifying processes within an organiz ation. Generally, benchmarking gives a different view of handling quality issues within an organization. It actually acts against any resistance to change whatsoever. This entire process can be carried out by an organization as an individual venture or as a joint undertaking between organizations. (Kaplan and Norton, 2004) A balanced scorecard makes it easy for managers to identify the process within the Company. It also makes it easy to compare the performance of various processes and departments. This allows improvement of quality of production, service delivery to be improved through benchmarking process. It is also essential to note that the balanced scorecard can be used for comparing performance of processes and departments between organizations. (Neely, 2007) Break down of measures at the corporate level A balanced scorecard is usually known to help in breaking down measures at the corporate level. This is such that managers at local levels clearly understand their role in en hancing organizational effectiveness. This also includes the role of the rest of the employees within the organization in improving overall corporate effectiveness. This makes stakeholders take their positions and roles since they get to understand the organizational measures in their respective levels. This means that the organizational strategy is usually made operational through overall translation into targets and measures for each group of staffs. (Zanini, 2006) Limitations Scorecard metrics There are also some limitations of using a balanced scorecard as a framework of managing performance in organizations. One of limitations is the fact that the metrics in the framework do not relate to all organizations. It means that the balanced scorecard metrics cannot be used for all organizations that would desire to use it. This usually leads to a situation where some organizations incorporate the balanced scorecard, use the metrics. These are usually not beneficial to the organization . This makes the entire process of using the balanced scorecard meaningless as the organization may not benefit at all. It is usually recommended that managers tailor make metrics that are usually relevant to the organization before using the balanced scorecard. This would help analyse and improve current performance. (Atkinson, 2006) Limited view of organizational performance Critics of the balanced scorecard assert that it does not give a full view of Company performance. The scorecard has four major areas that managers use as a framework of analyzing performance. These areas in essence are mostly meant to show development and growth aspects of any business. The four areas, according to critics, do not who the overall picture of performance in an organization. It is usually worth noting the financial metric on the framework is not comprehensive in nature. It is highly recommended that managers use the balanced scorecard as part of strategy that is bigger. There is mostly the need for organizations to incorporate comprehensive accounting models as part of the bigger strategy. This usually helps to have a more overall view of Company performance. (Atkinson, 2006) Incorporation of non financial measures For an organization to use the balanced scorecard, it has to tailor the metrics to the Company processes in order to enhance relevancy. This means that managers have to include non financial metrics in order to have an overall view of performance. This has been cited to be a complicated venture. This is usually based on the fact that organizations usually have many non financial departments. It is mostly difficult for managers to identify non-financial metrics to be included and those that should be excluded. This is because the balanced scorecard cannot be effective if all dimensions within the organization have to be included in the framework. (Kaplan and Norton, 2004) When the dimensions are very many, the balanced scorecard usually has high chances of failin g. Critics of the balanced scorecard assert that it is challenging to track non-financial dimensions. This is because the dimensions are usually subjective in nature. The biggest challenge for managers is to include dimensions that are mostly related to outcomes that are usually defined in nature. (Neely, 2007) Time consuming While the balanced scorecard has been applauded for myriad advantages, it has one major limitation. It is usually a very time consuming process. This requires managers to burn the midnight oil trying to workout the balanced scorecard to suit their organizations. Collecting information concerning all the metrics on the balanced scorecard takes a lot of time. Usually this involves collecting information from various stakeholders within the organization. The implementation of the balanced scorecard requires participation of both the management team and staffs. If any of them fails to participate then, the process can never be successful. This in the long run is us ually quite time consuming. (Pandey, 2005) Limited in scanning external environment A balanced scorecard is an essential tool of analysing the internal environment in organizations. This tool is usually limited since it cannot be used to scan the external business environment. This means that balanced scorecard cannot be used in scanning external environmental factors. It cannot replace external environmental systems used to analyse the environment. Managers need to incorporate other systems when scanning the external environment. (Pandey, 2005) Resistance in initiating balanced scorecard Researchers assert that there are various challenges commonly faced when managers try to implement a balanced scorecard. It is usually resisted by some of the staffs during the initiation process. This is usually because they do not see the holistic picture. This requires total commitment of top management. In most cases, employees tend to resist the new system, since they perceive it as a tool tha t is mostly used to show underperformance. Some staffs tend to perceive it as unnecessary addition of administrative tasks. (Atkinson, 2006) Conclusion A balanced scorecard is usually incorporated as part of a Company’s strategies. It mostly used to align strategies and visions in organizations. It is also usually used in the measuring of overall performance of organization in relation to set goals. This concept is mostly known to have been initiated by Kaplan in the early 1950’s but started being implemented in the nineties. This model is usually used to analyse employees’ activities throughout the year. The model has various advantages and limitations. A balanced scorecard gives balanced view of organizational performance. It enhances flexibility when amendments need to be made. It also usually encourages accountability of staffs and even the management team. It is useful to benchmarking process and helps in implementing organizational development. A balanced scorecard also has its limitations. This includes the fact that it is time consuming. It requires a lot of time to include all the metrics in the framework of performance management. It is quite challenging for managers to include all the metrics in the balanced scorecard. It is limited in scanning external environment. This means that it can only be used in scanning the internal environment in organizations. Critics of the balanced scorecard assert that it gives a limited view of organizational performance. This is because it is not all inclusive in terms of relevant metrics in organizations. All in all, balanced scorecard is quite instrumental in organizations and the merits far outweigh the limitations. References Atkinson, H. (2006). Strategy Implementation- A role for the Balanced Scorecard:  Management Decision. 44, 10: 141-1460. Kaplan, R., and Norton, D. (2004). Measuring the strategic readiness of intangible  Assets: Harvard Business Review, 82(2): 52-63. Neely, A. (200 7). The search for meaningful measures: Management Services 51, 2:14-17. Pandey, I. (2005). Balanced Scorecard Myth and Reality: Interfaces, 30, 1: 51-64. Zanini, M. (2006). The Balanced Scorecard here and back: Management Accounting Quarterly, 7, 4: 18-23.

Success In College Depends On What †English Essay

Success In College Depends On What – English Essay Free Online Research Papers Success In College Depends On What English Essay Every student that attends college faces many difficulties due to the busy schedule, and even more when he or she has a full-time job. These difficulties may cause in them feeling of withdrawal from classes or leaving school completely, but, a series of techniques have to be develop to avoid serious problem like those mention before. For students to perform well and be successful, they most have many different attitudes towards studies, but some are extremely important. Responsibility, be organized, and attend class every day are techniques that every student should practice in order to do their best in college. To understand the future, you have to understand the past. The same applies in all college courses; every class depends on another, by missing one, or being late, the process of understanding the rest of the classes will be more challenging. That is why sucessful students take going to class everyday seriously. Not only to help in having good notes and all the information that pertains to the class, but it will let the professor know that you are trying and interested in learning. So in the event that one day you have an emergency that requires you to miss class. The professor will be more likely to work with you on your absense and give you the work required. Responsibility is a very important characteristic that good students must have to be able to successful in college and in life. Responsible students will be able to have a greater balance between all the classes he or she is taking and all other activities in their life. At the time a class was missed, only the responsible student will announce it before hand, ask for the work given on that day, and do all the homework. When the professor askes questions about the material, those students who have been reponsible will show a greater understanding. Being an organized students is also a key element in success. A full-time student with two or three classes per day will encounter multiple homework assignments or project deadlines that overlap. It will be harder if those task are due the same day, that is when planning and being organized becomes crucial. It is helpful to prioritize problems, and by doing so, they should be able to complete their work. A proper attitude and study techniques are not the only thing needed to obtain success, there a lot more depending on your special circumstances. But, by practicing those mentioned you are on your way to acheiving your goals. Research Papers on Success In College Depends On What - English EssayStandardized TestingInfluences of Socio-Economic Status of Married MalesHip-Hop is ArtPersonal Experience with Teen PregnancyAnalysis of Ebay Expanding into AsiaThe Project Managment Office System19 Century Society: A Deeply Divided EraBionic Assembly System: A New Concept of SelfIncorporating Risk and Uncertainty Factor in CapitalResearch Process Part One

A Biography of Lieutenant General Sir George Prévost

A Biography of Lieutenant General Sir George Prà ©vost Early Life: Born in New Jersey on May 19, 1767, George Prà ©vost was the son of Major General Augustine Prà ©vost and his wife Nanette. A career officer in the British Army, the elder Prà ©vost saw service at the Battle of Quebec during the French Indian War as well as successfully defended Savannah during the American Revolution. After some schooling in North America, George Prà ©vost traveled to England and the Continent to receive the remainder of his education. On May 3, 1779, despite being only eleven years old, he obtained a commission as an ensign in his fathers unit, the 60th Regiment of Foot. Three years later,  Prà ©vost transferred to the 47th Regiment of Foot with the rank of lieutenant.    A Rapid Career Ascent: Prà ©vosts rise continued in 1784 with an elevation to captain in the 25th Regiment of Foot.   These promotions were possible as his maternal grandfather served as a wealthy banker in Amsterdam and was able to provide funds for the purchasing of commissions.   On November 18, 1790,  Prà ©vost returned to the 60th Regiment with the rank of major.   Only twenty-three years old, he soon saw action in the Wars of the French Revolution.   Promoted to lieutenant colonel in 1794,  Prà ©vost traveled to St. Vincent for service in the Caribbean.   Defending the island against the French, he was wounded twice on January 20, 1796.   Sent back to Britain to recover,  Prà ©vost received a promotion to colonel on January 1, 1798.   In this rank only briefly, he earned an appointment to brigadier general that March followed by a posting to St. Lucia as lieutenant governor in May.    Caribbean: Arriving on St. Lucia, which had been captured from the French, Prà ©vost earned praise from the local planters for his knowledge of their language and even-handed administration of the island. Falling ill, he briefly returned to Britain in 1802.  Recovering, Prà ©vost was appointed to serve as governor of Dominica that fall. The following year, he successfully held the island during an attempted invasion by the French and mounted an effort to reclaim St. Lucia which had fallen earlier.   Promoted to major general on January 1, 1805, Prà ©vost took leave and returned home.  While in Britain, he commanded forces around Portsmouth and was made a baronet for his services. Lieutenant Governor of Nova Scotia: Having established a track record as a successful administrator, Prà ©vost was rewarded with the post of lieutenant governor of Nova Scotia on January 15, 1808, and the local rank of lieutenant general.   Assuming this position, he attempted to aid merchants from New England in circumventing President Thomas Jeffersons embargo on British trade by establishing free ports in Nova Scotia.  In addition,  Prà ©vost endeavored to strengthen Nova Scotias defenses and amended the local militia laws to create an effective force to work with the British Army.  In early 1809, he commanded part of the British landing forces during Vice Admiral Sir Alexander Cochrane and Lieutenant General George Beckwiths invasion of Martinique.   Returning to Nova Scotia following the successful conclusion of the campaign, he worked to improve local politics but was criticized for attempting to increase the power of the Church of England. Governor-in-Chief of British North America: In May 1811, Prà ©vost received orders to assume the position of Governor of Lower Canada. A short time later, on July 4, he obtained a promotion when he was permanently elevated to the rank of lieutenant general and made commander-in-chief of British forces in North America. This was followed by an appointment to the post of Governor-in-Chief of British North America on October 21.  As relations between Britain and the United States were increasingly strained, Prà ©vost worked to ensure the loyalty of the Canadians should a conflict erupt.   Among his actions was the increased inclusion of Canadians in the Legislative Council.   These efforts proved effective as the Canadians remained loyal when the War of 1812 commenced in June 1812.    The War of 1812: Lacking in men and supplies, Prà ©vost largely assumed a defensive posture with the goal of holding as much of Canada as possible.   In a rare offensive action in mid-August, his subordinate in Upper Canada, Major General Isaac Brock, succeeded in capturing Detroit.   That same month, following Parliaments repeal of the Orders in Council that had been one of the Americans justifications for war, Prà ©vost attempted to negotiate a local ceasefire.   This initiative was quickly dismissed by President James Madison and fighting continued in the fall.   This saw American troops turned back at the Battle of Queenston Heights and Brock killed.   Recognizing the importance of the Great Lakes in the conflict, London dispatched Commodore Sir James Yeo to direct naval activities on these bodies of water.   Though he reported directly to the Admiralty, Yeo arrived with instructions to coordinate closely with  Prà ©vost. Working with Yeo, Prà ©vost mounted an attack against the American naval base at Sacketts Harbor, NY in late May 1813.   Coming ashore, his troops were repulsed by Brigadier General Jacob Browns garrison and withdrew back to Kingston.   Later that year,  Prà ©vosts forces suffered a defeat on Lake Erie, but succeeded in turning back an American effort to take Montreal at Chateauguay and Cryslers Farm.   The following year saw British fortunes dim in the spring and summer as the Americans achieved successes in the west and on the Niagara Peninsula.   With the defeat of Napoleon in the spring, London began to transfer veteran troops, which had served under the Duke of Wellington, to Canada to reinforce  Prà ©vost.    The Plattsburgh Campaign: Having received over 15,000 men to bolster his forces, Prà ©vost began planning a campaign to invade the United States via the Lake Champlain corridor.  This was complicated by the naval situation on the lake which saw Captain George Downie and Master Commandant Thomas Macdonough engaged in a building race. Control of the lake was critical as it was required for re-supplying  Prà ©vosts army.   Though frustrated by naval delays,  Prà ©vost began moving south on August 31 with around 11,000 men.   He was opposed by around 3,400 Americans, led by Brigadier General Alexander Macomb, which assumed a defensive position behind the Saranac River. Moving slowly, the British were hampered by command problems as  Prà ©vost clashed with Wellingtons veterans over the speed of the advance and niggling matters such as wearing proper uniforms.    Reaching the American position, Prà ©vost halted above the Saranac.   Scouting west, his men located a ford across the river that would allow them to attack the left flank of the American line. Planning to strike on September 10, Prà ©vost sought to make a feint against Macombs front while assaulting his flank. These efforts were to coincide with Downie attacking MacDonough on the lake.   The combined operation was delayed a day when unfavorable winds prevented the naval confrontation.   Advancing on September 11, Downie was decisively defeated on the water by MacDonough.   Ashore, Prà ©vost tentatively probed forward while his flanking force missed the ford and had to counter-march.   Locating the ford, they went into action and were having success when a recall order from Prà ©vost arrived.   Having learned of Downies defeat, the British commander concluded that any victory on land would be meaningless.   Despite strident protests from his subordinates,  Prà ©vost began withdrawing towards Canada that evening.   Frustrated with  Prà ©vosts lack of ambition and aggressiveness, London dispatched Major General Sir George Murray to relieve him in December.   Arriving in early 1815, he delivered his orders to  Prà ©vost shortly after news had arrived that the war had ended. Later Life and Career: After disbanding the militia and receiving a vote of thanks from the assembly in Quebec, Prà ©vost departed Canada on April 3.   Though embarrassed by the timing of his relief, his initial explanations of why the Plattsburgh Campaign failed were accepted by his superiors.   Shortly thereafter, Prà ©vosts actions were severely criticized by the Royal Navys official reports as well as by Yeo.   After demanding a court-martial to clear his name, a hearing was set for January 12, 1816.   With Prà ©vost in ill health, the court-martial was delayed until February 5.   Suffering from dropsy, Prà ©vost died on January 5, exactly a month before his hearing.   Though an effective administrator who successfully defended Canada, his name was never cleared despite his wifes efforts.   Prà ©vosts remains were buried in the St. Mary the Virgin Churchyard in East Barnet.    Sources War of 1812: Sir George PrevostNapoleon Series: Sir George Prevost1812: Sir George Prevost

Your pick of this week's news week 7 Assignment Example | Topics and Well Written Essays - 250 words

Your pick of this week's news week 7 - Assignment Example that this decline has been experienced due increase in use of contraceptives as well as the recession being experienced by United States and the changes in rules and regulations regarding abortions. The main idea of the article is that the rate of abortion has and this decline has taken place due to use of contraceptives and recession. The author states that the number of abortions during 2011 stood at 1.1 million as compared to the period of 2008 when the number of abortions were 1.21. The article even states that the number of abortion has even declined in comparison to the rate at which they were occurring during 1981 when the rate was 29.3%. The article suggests that this decline is caused due to contraceptives and recession and laws have had little impact as laws were enacted after 2011. The author has satisfied the requirement of providing facts regarding the decline, but has failed to provide details regarding why the decline has stated and has simply made assumptions or highlighted suggestions provided by the research. The report has not focused on the side that is in favor of abortion or is in favor of relaxed laws for abortion. To a certain extend the report is biased as the report has used one side of the view and ignored the other side. the article is a hard news story as it focuses on what researches have stated but it lacks information on why the decline in abortion has taken place as no statistics are used in that context. The article is quite informative but requires more in-depth details about different reasons of decline in abortion and the correlation between rate abortion and different factors that contribute to its decline. Eckholm, Erik. "Log In - The New York Times." Nytimes.com, 2014. Web. 16 Mar 2014.

Assignment Example | Topics and Well Written Essays - 500 words - 14

Assignment Example The two sets of answers that contradict one another are those pertinent to questions 6 and 7. Most respondents were comfortable with the pace of reforms in Qatar. However, when asked if things were done slowly, do they believe the changes would last longer – respondents strongly agreed that the pace should be done more slowly. These are therefore contradictory responses. 8. Looking at Table 2, what are the two sets of answers that contradict one another? For example, do students believe that reforms are a good thing but do not believe that children in school should learn English? The two sets of answers that contradict one another are those answers pertinent to questions 10 and 11. Majority of the respondents believed that the reform is turning Qatar into a copy of the West but still they strongly support learning English as part of the reform. Question number 9 has 11 respondents answering that they strongly agree (2) that reforms have a positive influence on Qatari culture. The rationale for this is because respondents in Table 1 are all Qatari students who are most aware of the impact of the reforms on their national culture. Question number 10 has 8 respondents who believed that the reform is turning Qatar into a copy of the West. Again, the rationale for this is because respondents in Table 2 are comprised of non-Qatari students who could have had the opportunities of attending western schools. The acknowledgment of the respondents that English plays an important role in education and should be included as a critical part of the reform, regardless of the nationality of the students who participated in the

Ph conductivity lab Report Example | Topics and Well Written Essays - 1000 words

Ph conductivity - Lab Report Example The colour change in observed in each of the solutions was recorded and later used to determine if the solutions were either basic or acidic. From the experiment on PH, it was observed that despite the different outputs of the indicators the colours and digital signatures tally with standard conventions even when verified against an electronic PH probe. Conductivity measurement can be utilized in the surveillance of purity of feed water, quality control of drinking water and process water. It estimates the total number of ions in a solution or directly measures the constituents of the sample. Conductivity instrumentation is highly reliable, low cost and very sensitive (Gray, 2006 p.1). The conductivity of water provides information on its chemical composition as it is directly linked to the concentration of ions and their mobility (Dalmas, n.d, p. 1). From figure 1, it is observed that as the concentration of ions in a solution increases so does the conductivity. Conductivity measurements are based upon the Measurement of electric current flowing between parallel plates of fixed size and fixed separation distance (leveling, 2002. P. 1). Electrical conductivity is dependent on the PH, temperature and dissolved carbon dioxide. Conductivity can either be intrinsic or extraneous. It has been reported that soil solutions presenting high concentrations of sodium chloride with electrical conductivity of between 6 to 10 mmho/cm can be associated with a 50% decline in rice yield and in addition high PH of alkaline soils induces zinc deficiency (Breemen and Moorman, p.121). pH is a measure of the acidity or alkalinity of the solution and is measured by determination of the concentration of hydrogen ions (H+) or hydroxyl ions (OH-) present in the solution. The assembly of a pH meter comprises of a pH sensitive electrode that is commonly made of glass, a reference electrode, and a temperature element that

Plato Research Paper Example | Topics and Well Written Essays - 750 words

Plato - Research Paper Example They even shared a common philosophical belief. Stated otherwise, medieval philosophy was a combination of principles from the three societies—the Greek East, Jewish and the Islamic. On the part of Greek East influence, there were many philosophers who served as the instrument to spread its ideology. The first one to heed this call was Socrates, followed by Plato (student of Socrates) then continued by Aristotle (student of Plato). A chain of influence was seemingly transferred from one generation to the other. With regard to Plato, he was able to influence the Middle Ages by his dialogues and creation of an academy. His academy was the â€Å"first institution of higher learning in the Western world† (â€Å"Plato†). On the other hand, Plato’s dialogues were observed to be mere reiteration of his teacher’s philosophy. The dialogues tackled both social and political issues of societies. Notably, during the Middle Ages, there was a call for a deviation from the path of classical learning. It was the period between the Classical Age and Renaissance (Hines). Europe then experienced a change of ideology within its society. The body politic that was once focused on Classical principles was transformed into a community that longed for new avenues towards development. Learning was made open to everyone interested. An emphasis was made with regard to education. Plato’s idea on education was revived but with modifications. Education was not just made available to certain class of people. The strict application of principles was then abrogated. The European community believed that an open access to education is advantageous to all its members. As such, scholars were allowed to use varied methods to institute learning. Moreover, administration of education was not just limited to government authorities. Religious congregations especially those who believe in Christianity have made their own schools. This became the starting point of the establishment

Reflection Paper, on Jill Bolte Taylor's stroke of insight, found on Movie Review

Reflection Paper, on Jill Bolte Taylor's stroke of insight, found on www.ted.com - Movie Review Example She tells how she felt to be one with universe with the boundaries of her body merging with the environment when she had a stroke in her right brain hemisphere, and concludes her talk by saying how beautiful and peaceful she felt at that time and how we all should learn to internalize that message from our right hemisphere so that there is peace and happiness in the world (â€Å"Jill Bolte Taylor’s stroke of insight†). Bullet Points Comments The moment-by-moment description of stroke is valuable information for science. How she interprets her experiences can be a matter of contest. It seems that Jill Bolte is exaggerating a little. Memory may distort the actual events. As a scientist, Jill Bolte could have dwelled more on the scientific aspects of her experiences. The scientific facts corresponding to each and every moment of stroke experience, if narrated, might have been more informative. Even a scientist with rational thinking capabilities is prone to be subjective, when analyzing one’s own very personal realm.

Anthropology 11 Essay Example | Topics and Well Written Essays - 1000 words

Anthropology 11 - Essay Example He illustrates his stand with the examples of the theories surrounding the evolution of man by starting with the rather shocking theory that we all as humans originate from the continent of Africa This topic is very important to biological and physical anthropology because it explains why we are all so different racially and genetically and seeks to explain with the help of many theories whether Darwin's theory is actually right in saying that as humans we have only recently evolved from apes. He compares the "originate in Africa thesis" with the "out of Africa thesis" where he is trying to explain the origin of our genetics and evolution. The author uses the technique of taking up many hypotheses and theories and assessing their truth and in the end he gives his verdict in the favour of the theory given by Darwin, the Out of Africa hypothesis. " This theory maintains that modern humans evolved in Africa and then spread around the world. Boiled down to its essence, the hypothesis states that modern humans are both relatively recent (100,000 to 200,000 years old) and African in origin. A major prediction of this hypothesis is that the earliest remains of modern humans will be found in Africa, dated to an appropriate time period." The author goes on to discuss the " Multiregional hypothesis" which he argues depicts that we as modern humans evolved from different locations and hence our racial and genetic differences. According to this school of thought "these regional populations evolved along parallel paths and reached modernity at roughly the same time. Because the populations were largely isolated from one another, they developed distinctive regional features, which people recognize today as "racial" differences." ( Multiregionalists believe that Neandertals, originate from the European continent.) He then goes on to say how there are three different recent researches go in the favour of the Darwinian view and oppose the Multiregionalists view which he addresses one by one as: The east african population has been found to be so diverse that the genetic composition of the population" shows that these lineages are very diverse and humans did evolve from these areas.Most of the worlds oldest lineages were found there d 170,000 years ago. Secondly because of the discovery of the "African Herto skullsthe Herto specimens (are) the earliest modern Homo sapiens yet found-direct ancestors of people living today." He concludes that the Neandertals' DNA was not closer to that of the modern Europeans. "The work was a strong blow to the theory that humans evolved in several places simultaneously. "Neandertals cannot represent a regional European transition from Homo erectus to modern Homo sapiens" 4. Did the author address any contrary evidence or the opinions/work of others that run counter the author(s) claims Although he devotes his entire discussion to proving the multiregionalists wrong he does refer to the possibility of " mtDNA contamination from researchers or others who have handled the fossils" but he is quick to provide evidence to suggest otherwise. He does give the multiregional theory its fair share of discussion though.. 5. What were the strengths and/or weaknesses of the author(s) argument

Reflection Paper, on Jill Bolte Taylor's stroke of insight, found on Movie Review

Reflection Paper, on Jill Bolte Taylor's stroke of insight, found on www.ted.com - Movie Review Example She tells how she felt to be one with universe with the boundaries of her body merging with the environment when she had a stroke in her right brain hemisphere, and concludes her talk by saying how beautiful and peaceful she felt at that time and how we all should learn to internalize that message from our right hemisphere so that there is peace and happiness in the world (â€Å"Jill Bolte Taylor’s stroke of insight†). Bullet Points Comments The moment-by-moment description of stroke is valuable information for science. How she interprets her experiences can be a matter of contest. It seems that Jill Bolte is exaggerating a little. Memory may distort the actual events. As a scientist, Jill Bolte could have dwelled more on the scientific aspects of her experiences. The scientific facts corresponding to each and every moment of stroke experience, if narrated, might have been more informative. Even a scientist with rational thinking capabilities is prone to be subjective, when analyzing one’s own very personal realm.

Charles Lindbergh and American Isolationism Essay

Charles Lindbergh and American Isolationism - Essay Example The interwar movement of peace was dominantly the largest movement of masses during 1920 to 1930; however that mobilization is usually oversight due to a consensus that brought the country to intervene in the world war ll. The investigations of senate about war profiteering and hidden mention deals had widely spread the skepticism of war. A popular figure named Charles Lindbergh had been the diehard isolationist of right wing and he was an executive member of the America First Committee (Gordon). Charles Lindbergh had been the spokesperson of American First Committee (AFC) with extreme views. He had introduced a radical theme into AFC to aid Germany in the war which was strongly opposed by majority supporters of the AFC. Numerous AFC supporters like other majority Americans wanted England to win the war despite no help. A few AFC members only counted for greater freedom and democracy (Rodosh). However Lindbergh had a concern for such values for the world in broader terms. He used to share the racial beliefs and words of many leaders. The first clear anti-Semitic attack committee came in the September and Lindbergh was its author. Since that AFC became more desperate. The issue of Lend – Lease had added aggression to the anti German campaign. The threat of Charles Lindbergh was quite obvious as it was an unconscious paraphrase of Hitler’s threat that he delivered in 1939. The press had an explosive and instant reaction over the overt of Lindbergh. Even the isola tionist newspapers like Hearst had also criticized him the same way. Chicago Tribune had also condemned his statement about Hitlerism Frank Gannet dissociated his newspaper from the committee (Douglas, 2000). The speech of Lindbergh resulted in weakening the isolationism as well as unity of the American First Committee. People like Norman Thomas, Oswald Villard and many others left the committee. However the

The Effect of Celebrity Endorsement on Consumer Buying Behavior Essay Example for Free

The Effect of Celebrity Endorsement on Consumer Buying Behavior Essay The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyers purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by the use of a celebrity. The crore of rupees spent per year on celebrity endorsement contracts show that celebrities like Amitabh Bachchan, Sharukh khan and Sachin Tendulkar play an important role for the advertising industry. It is an established fact that celebrity endorsement can bestow unique features or special attributes upon a product that it may have lacked otherwise. In India from late 1970s and early 80s the new trend in advertising started. Brands started being endorsed by celebrities. Hindi film and TV stars as well as sportspersons were roped in to endorse prominent brands. Advertisements featuring stars like Late Jalal Agha (Pan Parag), Tabassum (Prestige cookers), Sunil Gavaskar for Dinesh Suiting, Ravi Shastri and Vivian Richards (Vimal), Persis Khambhata and Kapil Dev (Palmolive Shaving cream) became common . Though marketers should remember that celebrities are mere living beings like us and if they can highlight the benefits or advantages of a brand they can also have some uncanny negative impact. Theory and practice suggests that the use of stars and their unleashing power in advertising generate a lot of publicity and attention from the public but the underline questions are, do these stars really help a brand by increasing its sales? On the other hand, can they really have an Impact on the persons consumption pattern, thereby changing his brand preference? How an advertisement featuring a celebrity can influence consumers buying decision and can create an association between a brand and a common man. To answer these questions, the article will examine the relationship between celebrity endorsements and brands, and the impact of celebrity endorsement on consumers buying behaviour as well as how consumer makes brand preferences. We will apply a wide range of accepted principles of how consumers brand attitudes and preferences can be influenced, how buyers behavior can be influenced, how buyers behavior can be molded. We will use the principles of credibility of source and attractiveness, the match-up hypothesis, the consumer decision-making model and the communication model to understand this phenomenon. Brand- A layman  perspective Brand is the proprietary visual, emotional, rational and cultural image that you can associate with a company or the product. Few examples will bring home the meaning i.e. Amul utterly butterly delicious; Coke – thanda matlab coca-cola; Pepsi – Yeh dil mange more; Kurkure- Masti bole to kurkure and Daewoo ka India. These examples convey one message that when people watch advertisement a connect is being created and result is that people go for experience of buying. People feel by using the brand they will portray certain traits or characteristics that otherwise they do not have. This generates a certain level of emotional affiliation and a sense of fulfillment. It is this emotional relationship with brands that make them so powerful. Advertisements enforces what exactly the brand stands for and what to expect by its consumption and above all what factors, features and attributes makes it better from competition. Advertisements along with other marketing efforts generate expectations and feelings in a customer and force them to think when they see or hear the brand name. This Thinking process and emotional bonding gets more mature and relevant when a celebrity endorses the brand. The subjective intangible feelings of a customer become objective and tangible in the form of celebrity and the level of expectations will rise. The customer will start to perceive himself in the reference frame of the celebrity after the brand or the advertised product has been purchased or consumed by him. Celebrity and a Brand Star power in India can be gauged by the successful endorsements done by Sharukh Khan (Pepsi, Hyundai Santro, Sunfeast, and Navratan etc.), Amitabh Bachchan, Sachin Tendulkar, Rahul Dravid, Hrithik Roshan and the others. The inevitable question is, if and how the lively interest of the public in the rich and famous can be efficiently and effectively used by companies to promote their brands and consequently to increase their sales revenues. This fact can be brought out by using certain examples i.e. Mr. Amitabh Bachchan promoting Cadbury chocolates after the fiasco of infestation when the image of Cadbury India went very low in the eyes of people. Soon the company found a perfect fit and a reliable celebrity to transmit the correct message and help regenerating the lost trust. The fit between the product and celebrity  is evident as Mr. Bachchan and Cadbury chocolates both have tested troubled times and still they stand tall and the love and trust they both share with the people al l across India. This is a live example of how a celebrity brought certain attributes to a product like chocolate. Actor Sharukh khan has also endorsed diversified products. His endorsement basket is ranging from Hyundai Santro to Sunfeast biscuits on one hand and from Compaq computers to Videocon electronics on the other. According to Advertising research companies both the actors are doing well and the ad spent on both by the companies is increasing at a phenomenal rate, so does their basket of endorsements. These actors bring reliability and trust in the brand and above all, they help in increasing the sales revenues. Celebrity endorsements are powerful, has become evident from the above two examples but, why is it so? This power is offered by the following elements, which also creates a Top of the Mind Position. * Instant Awareness, knowledge about the brand and easy recall. * Values and image of the brand is defined, highlighted and refreshed by the celebrity. * The celebrity adds new edge and dimension to the brand. * Credibility, trust, association, aspiration and connectivity to brand. * Belief in efficiency and new appearance that will result in at least trial usage. Understanding Consumer Behaviour Consumer behaviour is the study of how people buy, what they buy, when they buy and why they buy. It blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision-making process, both individually and in groups. It studies characteristics of individual consumers such as demographics, psychographics, and behavioral variables in an attempt to understand peoples wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. The study and knowledge of consumer behavior helps firms and organizations to improve their marketing strategies and product offerings. Following are the important issues that have significant influence on consumers psyche  and their ability to take decisions: †¢ The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products); †¢ The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); †¢ The behavior of consumers while shopping or making other marketing decisions; †¢ Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; †¢ How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and †¢ How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. †¢ Their Age, Religion, Culture, Income, informal group and Referent Group. Understanding these issues helps us adapt our strategies by taking the consumer into consideration. Traditional Factors affecting consumer decision making There are several factors that affect consumers decision to purchase a brand and a product. These factors though at time are not very much visible but they make an impact and affects sales of a product or brand up to a great extent. The table below shows some of these factors. Impact of a Brand on consumer purchase decision Research studies have proven that known products and names are sold more than unknown ones. Therefore, a known brand or an optimally exposed brand will find more recognition and buyers in the market in comparison to completely unknown or unexposed brand. Recognition of brand and its significance along with the traditional factors plays a very significant role in consumer decision-making process. More or less every consumer has a brand preference and given the affordability and societal norms, each buyer would like to buy and consume one of the highly acceptable, recognizable, and reputed brands. The above given model explains the important role that a brand plays in three different stages of consumers purchase decision making. A consumer start collecting data or information about his favourite brand than he keeps his favourite as one of the alternatives and he evaluate his selected brand against all available options and on finding it suitable or best among all options based upon a qualitative and quantitative evaluation he will ultimately purchase the selected or favourite brand. The diagram above explains how various traditional factors along with brand preference interact during purchase decision process and finally results into a consumers final product choice or ultimate purchase. Celebrity and a brand Surveys suggest that compared to any other types of endorsers, famous people achieve a higher degree of attention and recall. They increase awareness of a companys advertising as well as help in retention of message in the psyche of the audience. They can also help the company in reducing their expenditure on Media and other forms of publicity. An example will bring more clarity, When S Kumars, a known textile brand entered into readymade garments business they used Hrithik Roshan, then the hottest advertising icon for their launch advertising for TAMARIND, now one of the premium readymade brands. They reckoned that they have spent 40-50 percent less on media due to sheer impact of using hottest star like Hrithik. The Ad recall was as high as 70 percent and the campaign can be termed as a great success. Celebrities also create positive feelings towards brands, connect user to brand and are perceived by consumers as more entertaining. Using a celebrity in advertising or for any, other type of communication for brand building is likely to positively affect consumers brand preference, brand attitude, brand association and purchase intentions. To ensure positive results, however, it is critical for advertisers to have a clear understanding of consumers reactions and reinforcement of celebrity endorsement. The impact of celebrity endorsement on any brand as well as on consumers purchase decision is very critical. Source Credibility Central goal of advertising is the convincing of consumers and persuasion to purchase, the ultimate objective, though not openly spoken, is to some how attract consumers to the market offering of the company, generating positive attitude, reinforce positive association and ultimately to generate sales,  may be a trial purchase. At later stages, the sponsor may work towards creating a brand loyalty but generating initial sales or increasing the existing sales is the primary objective. In this respect, the credibility of an endorser along with advertisement plays an important role in convincing the target audience of the attractiveness of the companys brand and generates sales. Pursuing a celebrity endorsement strategy enables advertisers to project a credible image in terms of expertise, persuasiveness, trustworthiness, and objectiveness. To create effective messages, celebrity advertisers also have to consider the attractiveness of the spokesperson. Source attractiveness refers to the endorsers Physical appearance, Personality, Likeability and Similarity to the receiver, thus to the perceived social value of the source. This behavior mainly goes back to halo effect, whereby persons who perform well on one dimension example: physical attractiveness or top professional performance, social status are assumed to excel on other levels as well i.e. happiness and coolness. This is evident from the use of Fardeen Khan, modern, dynamic, outgoing and smart personality for Provogue; he translates the modernism of the brand well. Titan uses Aamir Khan in his different avatars for communicating to the public that their watches are as reliable and passionate as Aamir is for films. Both Fardeen and Aamir carry the message well and enhance the credibility of the brand they endorse. Establishing a Perfect Match Research proves that a spokesperson especially for a service product or organization (ICICI- First Amitabh Bachchan, now Shahrukh Khan) interacts with the type of brand being advertised. These stars communicate the value of the product and transform an ordinary service into a miracle solution for all problems of an ordinary customer. According to Friedman and Friedman (1979), a famous relative to a normal spokesperson is more effective for products high in psychological or social risk, involving such elements as good taste, self-image, and opinion of others. Several research studies have examined the congruency between celebrity endorsers and brands to explain the effectiveness of using famous persons to promote brands. In India, a brand called Reid Taylor presented its perfect example when they first launched their advertising campaign featuring James Bond fame of the time Mr. Pierce Brosnan along with the tagline BOND WITH THE BEST but the James  Bond idea did not worked and the company was not happy with the results. After the debacle of the first campaign, company introduced a family ad where children are celebrating there parents silver wedding anniversary and they are out with their father to purchase a suit for him. Even this commercial did not work and it was taken off the air. As a last resort, company introduced Mr. Amitabh Bachchan as Reid Taylor man, a man propagating the brand for special occasion and for very special people in life. The commercial from the initial days got good response and did extremely well as people were able to connect with Mr. Bachchan and the values he was propagating. For the masses, there was a perfect match of an ideal Indian family man, a star and a good quality but bit highly priced brand reserved especially for special occasions and for very special people. Second example that can be quoted is of Vishwanathan Anand, who endorsed NIIT. NIIT adopted a very smart strategy by roping in Vishwanathan Anand an international chess wizard for their advertising campaign. As chess is considered to be a game full of strategies and a game for smart people and when one of the greats of the game is asking people to join NIIT it was suppose to have a positive influence on the people and actually it had. There was complete congruency and compatibility between the celebrity endorser, the product and the message. Contrary to only favorable outcomes, there are several examples where the product, even the entire campaign collapsed due to heavy weight celebrity as the agency or the ad failed to establish the relationship between the endorser and the product. Keeping the focus only on success, where the product and the celebrity were a perfect match, following are few examples: Celebrity Endorser Company / Product Amitabh Bachchan * Dabur * Cadbury * Reid and Taylor * Parker Shahrukh Khan * Santro * Videocon * Sunfeast * Pepsi Juhi Chawala * Kurkure Ustad Zakir Hussain * Taj mahal tea Aamir Khan * Titan * Coke * Toyota Innova Aishwarya Rai * Nakshatra * Lux Rani Mukherjee * Fanta * Nestle Munch Kajol and Ajay Devgan * Whirlpool * Tata Indicom The campaigns are not only basking with the glory of success stories, but there is considerable number of failures as well. Assuming that a person just have to be famous to represent a successful brand, however, would be incorrect and may turn out to be a very dangerous preposition resulting into a big calamity for the entire advertising campaign or the brand. Very well accepted and attractive super stars like Abhishek Bachchan and Amitabh Bachchan failed in turning their endorsements into success i.e. Maruti Versa similarly Virendra Sehwag also failed to deliver Reliance Telecommunication with the master stroke of his cricketing genius. Among the possible reasons identified by several authors, including overexposure and identification, the match-up hypothesis specifically suggests that the effectiveness depends on the existence of a fit between the celebrity spokesperson and endorsed brand. Empirical work on the congruency of brand with the celebrity often has concentrated on the physical attractiveness of the endorser. Results show that an attractive spokespersons are more effective in terms of attitude change when prompting brands that enhance ones attractiveness i.e. cosmetics; health drinks or fashion wear. Primary data states, for celebrity spokespersons to be truly effective, they should be knowledgeable, experienced, mature, and a bench mark in their respective field and qualified to talk about the product. Transferring the Meaning After watching an advertisement the consumers try to find the meaning of the advertisement and associate the same with the endorser and eventually transfer to the brand. To understand this phenomenon Mc Cracken (1989)  suggested a comprehensive model known as Meaning Transfer Model. This three-stage model suggests how the meaning associated with the famous person moves from the endorser to the product or the brand. Thus, meanings attributed to the celebrity become associated with the brand in the consumers mind. Finally, in the consumption process, the customer acquires the brands meaning. The third stage of the model explicitly shows the importance of the consumers role in the process of endorsing brands with famous persons. In contrast to anonymous endorsers, celebrities add value to the image transfer process by offering meanings of extra depth and power, what is complemented by their life style and personalities. Therefore, to transfer the correct meaning to the consumer the company should select a celebrity that will produce the most favorable response for consumers and for the purpose the celebrity should have, the appropriate set of characteristics and the public should be able to visualize and comprehend the same. The company should consider the consumers needs while developing their communication strategy and selecting an appropriate celebrity to transmit the same, i.e. Kurkure used actress Juhi Chawala with the punch line Masti Bole To Kurkure and the actress on screen and off-screen personifies the masti and helps the brand in communicating the same easily. Compatibility of the celebritys persona with the overall brand image is very important, as a celebrity imparts credibility and inspirational value to a brand and his or her image should perfectly match the brands image. A good brand campaign idea and an intrinsic link between the celebrity and the message are must for a successful campaign. Certain elements that generate a perfect match or compatibility between the celebrity and brand image are: * Celebritys fit with the brand image along with celebrity-target audience match. * Celebrity associated values and celebrity-product match. * Costs of acquiring the celebrity and his or her popularity along with controversy risks associated with the celebrity. * Credibility, availability and physical attractiveness of celebrity. The above points can be put to perspective by using two examples, first Kapil Devs Palmolive da jawaab nahin and second Nakshatras brand recall due to its endorser, the gorgeous Aishwarya Rai Bachchan. Both brands have edged out and carved out their niche in consumers mind due to image and credibility of their endorsers.  These were the cases of perfect match between the brand image and the image or persona of the celebrity endorser. Conclusion A brief assessment of the current market situation indicates, that celebrity endorsement advertising strategy can under the right circumstances indeed justify the high costs associated with this form of advertising. The use of celebrity for endorsements create a very favorable impact on the consumer and it creates a connect which forces a consumer to purchase a product. However, as several failures show, it is essential for advertisers to be aware of the complex processes underlying celebrity endorsement. It has been proved from the discussion that celebrity endorsements are a powerful and useful tool that magnifies the effect of a campaign but the word of caution to be followed seriously; celebrities alone do not guarantee success nor does a great advertising campaign or the best possible product. It is the combination of several factors and elements that work together for the success of a brand and its acceptance in the minds of consumers as well as for its market offering. Modern day consumers are well educated and smart, they know celebrities are being paid for these endorsements and this knowledge makes consumers rather more cynical about the product and celebrity endorsements. Majority of the consuming population also knows what is advertising and how it actually works and this knowledge of consumer makes the task of celebrity endorsement all the more difficult and challenging for the advertising companies and the sponsors. Indian companies both advertising and product offering companies have top make an effort to overcome this ever-mounting challenge. References * Aaker, David A. (1996), Building Strong Brands. New York, NY: The Free Press. * Daneshvary, Rennae and R. Keith Schwer (2000), The Association Endorsement and * Consumers Intention to Purchase, Journal of Consumer Marketing, 17 (3), 203-213. * Friedman, Hershey H. and Linda Friedman (1979), Endorser Effectiveness by Product Type, Journal of Advertising Research, 19 (5), 63-71. * McCracken, Grant (1989), Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process, Journal of Consumer Research, 16 (3), 310-321.

Americas Culture Essays -- Cultural Society Multiculturalism Essays

America’s Culture America is cultural diversity. It is not home to one race or one culture. The building of American history was done through Irish, Black, Japanese, Korean, and many other cultures combined. The people of these various backgrounds came together for a common cause. To attempt create the society that they believed was better than there original origin’s way of life. Many of these founders undertook great hardships and some even death to create something that some people many times overlook or take for granted. If you look at our American society as a whole, you will notice that many Americans share certain beliefs and even customs in common. From the objects in our houses to the food we eat and the clothing they wear. Being American has become more than just a place of birth on a passport. America is a way of life. It is a culture all of its own. Some may argue that America is simply the place where you can live freely and safely, but not a true culture or origin because some bel ieve that one’s true culture is the culture of the society that grandparents of years past had before migrating to the United States. But, I see America as more than just that. I am proud of my family’s heritage and what traditions we do continue, but I believe that my family has become greatly assimilated to the "Mainstream Culture" of America. I define "Mainstream Culture" as the "American way of life," The standards and traditions that society has developed on how Americans should live. I do not see this as a negative happening. It is an inevitable idea that happens to every immigrant family that has been newly introduced to the United States. Immigrants do not forget their ethic culture, they simply adapt. Bhararti Mukherjee... ...nd something that has become respected though out the world. There is a sense of pride that comes along with saying that you come from such a great country. Let’s hope that this great culture that exists in this great country never stops being taught. Bibliography Bray, Thomas. "Memorial Day and Multiculturalism." Detroit News 24 May 1998. 16 pars. 15 September 2000 . Kitchens, Marshall "Discussion Board." Oakland University; 2000. Http://www.oakland.edu/~kitchens Mukherjee, Bhararti. "Two Ways to Belong in America." BorderTexts: Cultural Readings for Contemporary Writers. Ed. Randall Bass. Boston: Houghton-Mifflin, 1999. 116-119. Takaki, Ronald. "A Different Mirror." BorderTexts: Cultural Readings for Contemporary Writers. Ed. Randall Bass. Boston: Houghton-Mifflin, 1999. 589-596.

Free Essays - Psychological Analysis of Hawthornes Young Goodman Brown :: Free Essay Writer

Psychological Analysis of Young Goodman Brown Most of the works can be analyzed by one of the three critical approaches: traditional, formalistic or psychological approach. When it comes to Young Goodman Brown (by Nathaniel Hawthorne), I think that psychological approach is the best one to use. The story is all about the three components of our unconscious (id, ego and superego) and the constant battle among them. It is true that psychological approach has its flaws. It was criticized unjustly for those flaws. The greatest limitation lies in its "aesthetic inadequacy." It also suffered because many critics of this approach tend to push their thesis overboard. However, the other two approaches have inadequacies of their own. The formalistic disregards the sociological and historical aspects of the related work. The traditional neglects the structure of the work itself. We could easily use the historical and the moral approaches, but we cannot get inside of the story and analyze it. Young Goodman Brown is a perfect character for the psychological approach. One can examine his mind and the three components of the unconscious. All three of those are represented in the story. Id is the one that stands out. In the beginning, Brown's id wins a battle over ego and superego when Young Goodman Brown decides to leave his wife Faith in order to meet the Devil. Even though he fears his actions, Goodman Brown goes along with his plan. He wants to fulfill his inner desires (or as Freud calls it: the pleasure principle) no matter what. It is interesting that Freud identifies the id with the Devil himself. Hawthorne uses Young Goodman Brown who is driven by his id to get to the Devil. Once Brown encounters the Devil in the forest, he starts to get to his senses. The psychological approach analyzes this occurrence as the emergence of the latent unconscious (Freud calls is the preconscious). I was shocked when I read that Goodman Brown resembles the Devil. "In truth, all through the haunted forest there could be nothing more frightful than the figure of Goodman Brown. On he flew among the black pines, brandishing his staff with frenzied gestures, now giving vent to an inspiration of horrid blasphemy, and now shouting forth such laughter as set all the echoes of the forest laughing like demons around him.

Gorilla Tourism in Central Africa Essay

The present essay is an investigation of ethical challenges with regard to gorilla tourism in Central Africa region. The paper undertakes a thorough research on the concerned issue and explores many a facet of this area. The purpose of this investigation is to create a better understanding of the issues present in the region so that a practical approach can be adopted to address these issues. 2- Gorilla Tourism and Challenges Gorilla tourism is to date becoming a universally accepted activity because of certain positive signs for gorilla conservation, promotion, and future stability of the species in Africa. Gorilla tourism is also considered as an effective tool that can be made use of to foster the gorillas of African region. Another important point to note is that, today, gorilla tourism is seen as a successful business for the countries that utilize this tool for the purposes of gorilla conservation. They now receive ample volume of revenue in connection with gorilla tourism. Some of the countries like Rwanda, Uganda, and the Democratic Republic (DR) of Congo (ex-Zaire) are mentioned especially in this regard because of the revenues that they generate for the endangered gorilla species. However, with all these activities taking place, and more and more people from all parts of the world are moving toward African region for gorilla tourism, some other threats has risen. These range from disease to ethical treatment of the issues. How these challenges count toward gorilla tourism, and how they can be effectively confronted, is, then the central issue of today’s gorilla tourism in African region. This area is considered vital in conservation efforts of gorillas because of its impact on gorilla tourism (Homsy, 1999). Critics and experts state that in order to take Africa for future gorilla tourism, it is highly imperative to address such challenges as ethical issues; only this way will it be possible to reduce the widening gap between African and western nations; as well as, this is the way to promote successful gorilla tourism in Africa, a region tormented by war, internal political instability, and other grave issues. Cross-cultural communication is one solution which is being discussed in this connection through media communications. However, all these areas take ethical consideration as the core point of gorilla tourism (Okaka, 2007). 3- The Root Cause Although it has been noted that gorilla tourism is seen as one vital solution to a wide spectrum of problems present in central Africa that range from gorilla conservation to regional development, it is important to look at the core issue that is seen as basic to present day ethical challenges to gorilla tourism in central Africa. This takes as back into the past as several decades by which we can see that the region of central Africa is tormented by numerous political and tribal rivalries which gave way to several problems; but ethical challenges became all the more raging. This panoramic scene or tribal and political wars and conflicts in the region became all the bloodier in the 1990s. A number of countries and communities are seen involved in this struggle. The impact of these rivalries fell on gorilla tourism and ethical challenges became a critical area of discussion in this region. Hence, initiatives were taken to address these. However, today, the region is still in a position where still much is needed to be done (International Wildlife, 1999). 4- Challenges Looking specifically at the situation, it is revealed that with the initiatives to increase tourism in central Africa a number of challenges are coming to the forefront. Perhaps, the most critical of the challenges is the pressure being placed on ecological system of the region. This has mainly been caused the recent development of isolated areas for recreational purposes. The problem is so severe that is rings an alarming bell for the concerned authorities. For example, Mgahinga Gorilla National Park presents a bleak situation. Here, â€Å"gorilla deaths from infections have increased along the border as a result of more frequent trekking groups and human contact† [italic added]. Moreover, Rwenzori Mountains gives rise to another mounting problem in the region: wasted left behind in the area by nature hikers. This is seen as a serious health problem and a monstrous future challenge in the region regarding gorilla tourism. Ahead, we find other problem associated to the overall count of these issues. For instance, at present increasing amounts of complaints are registered among Ugandans with regard to the â€Å"trivialization of ethnic rituals for tourism†. Hinged on this very problem is the eviction of communities which have been there for centuries. The major purpose of this eviction is none other than the present trend of developing recreational parks and other protected zones for gorilla tourism. However, this is gaining wider criticism worldwide among critics and opposition among the local peoples. What is more? There is constant reference to the ethnic challenges linked to gender-related inequalities. In particular, â€Å"the rise in tourist-related prostitution and the transmission of HIV-AIDS† [italics added]. Furthermore, there is another ethical disparity rooted in the region with regard to women-centered labor work. Although women here are basic source of tourism handiwork, there is little that has been done to address their work-related problems. For instance, women who produce handicraft have to travel long distances every day only to get the required materials used in their handcraft products. With all these problems, there is still no certain word about political stability of the region which is seen a critical challenge for the present as well as for future development of gorilla tourism in Central Africa (Ringer, 2002). 5- Conclusion To address a number of present ethical challenges and to fight any future issues in the region, there have been quite a few collaborative efforts that have been initiated in Central African Region for as long as last 15 years. Although major programs are sponsored by single donors, there is one notable exception of Dzanga-Sangha Project. This project involves a number of working organizations such as WWF, GTZ, and Peace Corps and numerous other donors from US and Germany. There is mention that several of the informal initiatives undertaken to address ethical issues and other problems did not meet a successful standard in the region. However, it has been well recognized that transboundary management of ethical issues and natural resources is the key solution to major problems in the region. This has been recognized mainly due to the development of a tri-national park which spreads in Dzanga-Sandha. This has proved to be significant in days of conflict and numerous issues related to conflict situation (Blom and Yamindou, 2001). There are other number steps that are being taken to address challenges to gorilla tourism in the region. For instance, research regarding present issues and challenges is seen as a vital solution to a number of problems in the region (Green Campus, 2007). References Blom, A. , & Yamindou, J. (2001). A brief history of armed conflict and its impact on biodiversity in the Central African Republic. World Wildlife Fund, Inc. Retrieved on March 2 2009 from: http://www. worldwildlife. org/bsp/publications/africa/141/CAR. pdf Green Campus (2007). The AJ Environmental Education Directory 2007: Green Campus Life and Learning. Alternatives Journal. Volume: 33. Issue: 5. November-December 2007. Page Number: 15+. COPYRIGHT 2007 Alternatives, Inc. Homsy, J. (1999). Ape tourism and human diseases: how close should we get? Retrieved on March 2 2009 from: http://www. igcp. org/pdf/homsy_rev. pdf International Wildlife (1999). Soldiers in the Gorilla War. Magazine Title: International Wildlife. Publication Date: January 1999. COPYRIGHT 1999 National Wildlife Federation. Okaka, W. (2007). The role of media communications in developing tourism policy and cross-cultural communication for peace, security for sustainable tourism industry in Africa. Retrieved on March 2 2009 from: http://www. iipt. org/africa2007/PDFs/Okaka. pdf Ringer, G. (2002). Gorilla tourism: Uganda uses tourism to recover from decades of violent conflict. Alternatives Journal. Volume: 28. Issue: 4. Publication Date: Fall 2002. Page Number: 17+. COPYRIGHT 2002 Alternatives, Inc.