Thursday, May 2, 2019
Organizational Structure in Coca-Cola Company Assignment
Organizational Structure in Coca-Cola Company - Assignment ExampleThe range of resources here includes human, information, physical and financial. This paper will explore the organisational structure through a case study of Coca-Cola Company as well as campaign to determine the extent to which the organizational structure is supportive or unsupportive of the companys goals and purpose possible recommendations for improvement if any.The Coca-Cola Company is the largest beverage company in the worldly concern and the leading producer and shaper of soft drinks. It is surely a global brand known by anyone because of its popularity through publicity and marketing. The hard in the beverages industry1 whose business idea was first conceived in downtown Atlanta on May 8, 1886, when only if one product called the Coca-Cola, a mix of Coca-Cola syrup and carbonated water, existed. The price of one glass of snowfall back then was five cents a glass and only 9 drinks were sold per day. Tod ay, the company is to a greater extent than 126 years old with a client base around the world in more than two hundred countries from just one city in one country back then.The company currently estimates the fair(a) drink sales per day at about 1.8 billion with more than 500 brands by 2011, four2 of which be the worlds top-five sparkling brands. Coca-Cola has a global presence and became a billion-dollar brand in 2010. It has sponsored worlds sporting events such as the FIFA world cup for more than 80 years. The company has undertaken many social responsibility initiatives including the Haiti Hope Project in 2010, which aimed at developing a sustainable mango industry in Haiti. The company attributes its business success to five main factors which are unique and recognized brand3, quality, marketing, global availability and ongoing innovation.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.