Penang Mutiara Essay Example for Free

Penang Mutiara EssaySpeedSpeed mode do amour fast. Speed means fast chemical reaction to requirements of away customers or immature conditions, speedy decision reservation and speedy movement of materials and information inside the operation. Its benefit are Speed reduces inventories reducing i inventories mean increasing the utilization of rooms and restaurant, that fast cleaning and preparing the available rooms and dinner tables for external customers adds revenue for organization, and improving the efficient of working. Speed adds flexibility fast response adds the capability for trading operations to the flexibility dealing with urgent things. Speed adds dependability fast delivering for the latest information among some other department of operations, much(prenominal) as the newest customer entrance information, available room information, adds the dependability for distributively internal operations coordination and communication.DependabilityDependability means do things on time. Dependability means well management and coordination with each operation ensuring other process. are reliable, such as delivering right material or information on time, correct foreseeing and planning the facilities, reorder and workforce. It leads to more than(prenominal) effective operation. It effectively arranging the facilities, information, material, workforce, money and time to gibe all of them can be available at any time, saves the time to wait or to gestate for the other substitutes. Dependability arrangement reduces the chance of repeating input resources or some resources leaving bracing increasing the cost of maintain or store fee, or push cost.FlexibilityFlexibility means change what you do. It means according different requirements or things to fast handle with, making change or decisions , flexibility arranging and coordinating operations work. Flexibility saves resources can prevent unnecessarily repeating planning, spending, and use resources such as time, money, workforce, to follow the traditional ways to do things done. Flexibility increase speed of response being able to give fast service for customers depends on the operation being flexible. Flexible operations speedily transfer extra skilled staff and equipment to the urgent conditions and emergencies will provide the service with other customers needs. woodlandQuality means doing things right. For Mutiara, quality means consistently producing undefiled services, using top-class and durable materials to create the right impression and environment, and anticipating and preventing all potential problems in advance. It is benefit to conciliate life easier inside the operation. Good quality leads to stable and efficient processes that less geological fault, easy for coordination for matching the warning of processes, dependable and advance equipments and marionettes to use adds dependability for internal customer. It reduces cost for Mutiara due t o it is fewer the chance to authorize mistakes. Redoing or correcting mistakes, or to reducing confusion or irritation for each people second, it also reduces the labor cost. Dispelling some serious troubles or problem always needs more staff or more time to do it, thus, it results in the labor cost added, such as part-time salary, overtime compensation. The more minimizing mistakes, the more minimize the excess labor costs to pay for doing excess works third, less mistake and using top-class and durable materials also result in saving expenditures such as maintaining fee, cost of materials resulted by mistakes, transporting fees, and other excess expenditures.ALTERNATIVE COURSES OF ACTION Expand its business in other areas to acquire more market shares against other high-class and strong competitors in the whole Asia region, or even in the world. through with(predicate) concession and alliance with other business such as tour companies, ocean safari ancestor park, movie compan ies, golf or car club, complete set of hotel industry which is gathering tour, amusement, business and remainder together. Upgrade technology such as wireless internet, website, including introduction of hotel services, traffic map, resource and promotion information, conflict on line and e-payments Develop marketing strategies to widen up market share, such as offer difference holiday traveling packages, discounts and loyalty cards. Continues improvement internally by developing Total Quality Management (TQM), Kaizen, and 5S system and ISO standards. Monitor customers feedback by developing centralized customer notification office which conducts satisfaction survey. Offer continual training for staff to improve the standard quality of services, face and Foreign language speaking, handling these new automatic system and internet using. Adding the advertisement through TV, internet, high-income lecturer journal or fashion magazines and newspaper.CONCLUSION AND RECOMMENDATIO NTo conclude, even though Penang Mutiara managed to maintain its competitiveness with their accredited strategy, however it is not sufficient to remain competitiveness due to volatile market demand. Moreover, with the emergence of the worldwide tourism, hospitality industry and globalization with competition from all over the hotel industry, the need to augment existing and new strategies need to be address speedily.In order to compete for business and to keep abreast with stern competition in the hotel industry. The hotels management should strengthen their marketing and operation strategies as a tool in increasing market share, prioritizing in developing website and upgrade the hotel facilities. Performance measurement by monitor feedback and implement quality management. Also adopt proactive approach to enhance and maintain consistency in quality and level of services by conducting staff retrain and upgrading of skills. Reviewing new service standards, conduct regular(a) focu s group studies to predict future customer requirements, minimize and eliminate high employee turnover by taking good care of staff welfare, and exercise job rotation of staff to promote alteration and creativity in the job.