McDonalds Case Study

Question: Write about the McDonalds Case Study. Answer: CSR stands for Corporate Social Responsibility which means the responsibility of the business houses which they have towards the society. It means that each corporate house has some responsibility towards the society and they have to contribute something to the society out of the profits they make. McDonalds, one of the leading fast food chains of US, also contributes to the society and has proven to be a socially responsible organization at every step. McDonalds has presented a number of projects at various places to prove them a socially responsible organization(Nilekani 2009). In the year 1990, McDonalds did its first project towards the society. It was the project collaborated with Environmental Defense Fund which was done to find a way to reduce or recycle plastic and other materials from various restaurants. McDonalds has also did its work to protect animal and has done projects for wildlife welfare. McDonalds also became a member of Sustainable Agricultural Initiative and look into the matters which improves the methods of sustainable agriculture in the world. In the recent past, McDonalds has also became a member if World Wildlife Fund and has done things to protect the wildlife of the world. Hence, these are some of the projects and areas in which McDonalds has contributed to the society at various levels and areas and has portrayed itself as a socially responsible corporate organization. Hence, McDonalds has been a socially responsible corporate and has proved to be a good organization(Arora 2014). Marketing strategies are the various strategies which the company follows or decides to follow to increase the sales of the company. Bilson has provided a three step marketing framework for marketing which he has told in general for all the organizations(Katie 2013). The three step marketing strategies which Bilson has told are- Develop a value proposition for the company i.e. it means develop a brand image of the company so as to increase the sales of the company Increase the sustainability of the companys image by making people aware and making them like and know about the product more. Be a socially responsible corporate and measure what has to be done with what has already been done. McDonalds has proven itself at each step and as Bilson had stated has effectively tapped the market at each step. In order to increase the sales and do a good marketing of the product, McDonalds initially has developed a good brand image of itself starting from USA and then opening various outlets at various countries and hence has grown with time. Secondly, by offering various discounts and meals, which are liked by the children as well as the adults, because of the conveyance as well as the gifts, McDonalds has established itself well in the market and seeped its presence in the market. At last, McDonalds at each step has proved to be a socially responsible corporate and has been part of various projects. Hence, McDonalds has adopted Bilsons marketing strategies effectively and efficiently(Demmerling 2014). Bibliography Arora, AK 2014, McDonalds India, viewed 12 April 2017, https://www.mcdonaldsindia.net/corporate-social-responsibility.aspx. Demmerling, T 2014, Corporate Social Responsibility Overload? Katie, J 2013, Role of CSR in Todays World and does it Provide any Competitive advantage, Springer, New York. Nilekani, N 2009, Casestudyinc, viewed 12 April 2017, https://www.casestudyinc.com/corporate-social-responsibility-csr-and-mcdonalds.