Influences affecting consumers buying fashionable clothes

Subject Influences affecting consumers debaseing faddish clothes There are many disparate factors which could afect the spoiling conduct of the consumers when it comes to contrive and clothing. There are 2 types of behaviour,the individual type which depends on the individuals tastes and the environmantal type which depends on culture and society. We also bare in spirit that most of the people we cater for, range from an hop on of 15 to and age of 30 years. As i mentioned previously culture is a rattling historic factor when it comes to the production of clothes and fashion and we are precise aware of it since our smart set is situated in india.Even now with the stem of globilization in todays young peoples minds, there is still a tendency to mention the coun endeavours tradition or habbits which changes the buying behaviour of our potential customers drastic tout ensembley. Therefore we restrain to cater and adapt to the countrys traditions and wants. It would be a b ig mistake to try and sell clothes that go against these peoples culture or religion, because they simply wont buy them. But this dosent mean that we shouldnt produce clothes that go against these peoples culture since in the country there is a certain percentage of people non following this culture or same tradition.This percentage is called the sub-culture which is very crucial for our company. As a fashion clothing design company we should come on in mind gender. Nowadays gender are more or less equal so it is important to balance the stock we puddle for both sexes. Age is also important as i mentioned above. We mustiness cater for the majority age congregation. Lifestyles also shouldnt be neglected. this area is extremely important when it comes to producing clothing. Since our main market are students there are two factors which influence their lifestyle. One influence are the reference groups and aspiration groups.A good face of these are famous people known to these s tudents uniform singers or actors. These people manage to introduce any kind of fashion ranging from all sorts of weird fashion back to old fashioned shipway of dressing. Therefore its hard exactly important to keep up to see to it wit these changes in fashion so that we can supply our customers with what they want. other influence is family. Many times students are re bewildered by the parents but its not that common anymore. Its more likely that they are represented by an older brother or sister. Social break upes are very important to look at when producing clothes.In a country one finds different social classes and therefore there is a choice. We either cater for all the different classes or choose the class which has the majority of potential buyers. For example the Upper social class are more likely to buy a classic neet shirt or trousers whilst the middle social class would be happy wit a T-shirt and a straddle non classy trousers, for example jeans. But since we are c atering for a group of people who are students they are more likely to buy raw(a) fashion so we have to satisfy their needs buy interchange them what they want like the latest fashion at a equipment casualty that can satisfy their income.Another factor that i think should be mentioned is the marketing effort shown by the employees for hight customer recognition. If this is done it puts a racy good light on our brand and outlet. They should do their best to delight the customer so that the customer gets a good impression and leaves the sleuth satisfied. All the factors mentioned above are very important and should be followed up to obtain a higher sales volume. They should be researched and examined and also kept up to date as much as possible. If this is done the company will have great success not only with its present customers but also with new ones to come.