The Cult You’re In Essay -- Literary Analysis, Kelle Lasn

Everyone is in a consumers hypnosis, even if you signify you be not. When you go to a store and adjourn one brand everyplace the opposite, you are now under their spell. The spell/ hypnosis is how companies get you to buy on that point things over other companies and keep you hooked. Either through commercials or religious offering something that you think will fare your life better by what they dissever you. For example, you go to the store and you acquire to buy water, formerly you get to the route and look, there is 10 different types of water you can buy. You go pick one either because the picture is better or you seen the commercial the other day and you want it. During the length of this paper we will talk somewhat two important writers, Kalle Lasn the writer of The Cult Youre in and Benoit Denizet-Lewis writer of The Man Behind Abercrombie & Fitch. They both talk about convertible topics that go hand and hand with each other, they talk about the consumers imag ine, how companies recruit the consumers, who hysteria members really are, how people are forced to soften something they dont want, and about slackers.What is The Dream we all have? sound off about the main things that you strive for in life. Well everyone else in the domain has the same dream because companies or cults in bead this dream to move in you in to their cult/ group. They make it seem that you will be intellectual with having this dream and they can help you get close to it by you acquire their stuff. Lasn specifies on this dream everyone as he said Dream by definition, are supposed to be unique and imaginative. Yet the bulk of the universe of discourse is dreaming the same dream. Its a dream of wealth, power, fame, plenty of sex, and enkindle recreational opportunities ( lasn, 380). This dream is feed to us by the peopl... ...teens can sponsor elsewhere In every school there are the chill out and popular kids, and then there are the not so cool kids, he say s (Denizet-Luis, 369). So if your different then there target auditory sense you dont belong in the group which would consider you a type of slacker. All and all, we are all in a consumer cult if we want to or not. If you go to the store all you see is brands and you need to buy one no matter what. But what you can do is stop over buying things you dont need that you think will make you happy. The companies are manipulative in many ways because they show you this dream of a life by buy their stuff, once you are hooked on it they recruit you, bring you in to the cult, make you do stuff you dont want to, and then if you contract a slacker they alienate you away from the other cut members so you cant influence them to become a slacker too.