Doel

Background With the promise of making this country into Digital Bangladesh the organisation of Bangladesh introduced its number 1 notebook computer to target the segment of the people of Bangladesh who cant afford to buy a costly big name laptop. Doel is the first Netbook make in Bangladesh by Telephone Shilpa-Songstha Limited, which is situated in Tongi, Gazipur. Named by and by the national bird, Doel is the first ever laptop brand to be assembled in Bangladesh, which is believed to revolutionise the high tech industry of the country.With the aim to bridge the conference gap between our people and ICT, by providing laptops at an affordable rate, this beginning(a) provides scopes to build capacity, train local manpower and strengthen the countrys ICT expertise. At present, Shilpa Songsthe Limited has manufactured four different classes of Netbooks The Basic DOEL Netbook, DOEL primary coil Netbook, DOEL Standard Netbook and DOEL Advanced Netbook Need for Research To know and un derstand our county as potential market for laptop computers I need to know what node and potential customers perception towards a Bangladesh made laptop.Would it be lucrative industries for laptop manufacturing give depend on how accept Doel as a Bangladeshi laptop brand. Should other home grown brands come up with television channel of laptops for general people. Problem Definition Prospect of Doel the first notebook made in Bangladesh Objectives * Know Perception towards Bangladeshi laptop brand Doel among laptop users * Assess Prospect of rising industry surrounding laptop/notebook computers in Bangladesh * Find out the Factors that Influence people to buy notebook /laptops Research Design The research provide be done by conducting survey on users and potential laptop users in Bangladesh.The survey will also cover the segment of people who cannot afford laptops but force be benefitted by it. That means rural businessman, students, SME owners etc. information collecting To conduct the research we need data and statistics of various kinds. Data will be collected from both primary and secondary seeds Primary source sample survey on users and potential laptop users of Bangladesh Interview utility(prenominal) sources News articles Publications on ICT industry in Bangladesh Websites Blogs Data Analysis Data analysis will be done using statistical software system spss.