Swot Analysis of Meru

SWOT ANALYSIS Strengths Meru Cabs was oneness of the stolon companies to launch metered Radio cabs in India under its brand Meru. Meru has captured the premier mover advantage in this segment. Meru is very famous among its customers so untold that when people think of air conditioned cabs they associate it with Meru. Meru cabs offer total training to their drivers so that they can maintain the Meru aim of consumer service. They in addition regularly maintain their cabs which make it neat and clean and so commuters enjoy their ride.They devote digital tampered proof meters so there is no chance cheating. flunk Meru cabs largely depend on technology right from the moment to dissolve up customers to drop them. They use GPRS system to track the customers and to drop them to their post and in any case to show them the real estimated time. So if there is any innkeeper failure or breakdown it becomes difficult for the cabs to function smoothly. Usually Meru cabs atomic numb er 18 available when customers call for it. So there is time lag between the call time and actual ride. They are not as advantageously available as local non air conditioned cabs.People usually like meru cabs for long distance travel. Opportunity Meru so far is catering however to major metro cities. They should consider upon starting their services to tier two cities because these cities are growing rapidly. They can also consider upon renting cars without chauffeurs. They can also update their customers with real flight time schedules through Infotainment services. Meru should also think for strategic partnership with various travels portals so that they can extend services like pick up and drop to customers to their hotels and so on. ThreatsAlthough Meru was the first player in this segment it is now facing stiff aspiration from players like Tab Cab, Mega Cabs and so on. There is very less level of differentiation among all these cabs. So this is eroding the market share of Meru. aura conditioned buses started by BEST in Mumbai is also competition to Meru cabs. driver unions also prove to be a problem many a times. Government regulations and sudden changes in policies is also a threat. CRM of Meru to retain customers * No additional or hidden charges because of tamper free meters * Printed receipts produced at the end of every trip In case of any complaints, feedback etcetera , passengers can call Customer Service Center at 44224422 * helpless and found belongings due to trustworthy drivers * Usage of clean kilobyte fuel because it uses LPG and CNG cars now a days to reduce pollution * exhaustively trained Chauffeurs in a smart MERU uniform, fluent in English and Hindi and regional languages * Users are encouraged to make profiles on the website for hot and easier bookings next time * Round the clock availability of cabs backed by a fixture tracking GPS base dispatch technology and a 247 Customer Service Center.This means a quick pickup and faster response time to call for a cab. * Tamper-proof digital cab meters, integrated with the GPS-system to ensure that every fare is tracked, thereby reigning out any possibility of overcharging by the driver. * Ability to track the location of the cab real-time through the GPS technology * Emergency security features installed in the taxi for complete safety, including display of our Customer Service Center verse inside each cab provides security in case of an emergency-PANIC press release BENEFITS OF CRM * Customer segmentation Market analytics like records of customer profiles, profile, payment floor etc. * Generation of accurate leads and SMS bursts that target only the right customers based on their segmentation is possible * First time retention has change magnitude from 40 % to more than 90 % * Customized and simplified bill formats, payment assembly through cards * Better value added services were provided * It facilitated knowledge sharing amongst employees * Opt ion of booking a cab in less than 60 seconds * Reduced cost of customer acquisition * Has resulted in savings because of less calls